业绩说明会上，对于市场关心的是否出售水井坊的消息，帝亚吉欧管理层表示，我们不会以低于公允价 值的价格出售品牌。如果有人向我们提出对我们无法拒绝的产品组合资产的报价，而这些资产不属于我 们的战略，那么作为明智的商人，我们显然会倾听并参与。我想明确的是，我们并没有积极在市场上兜 售人们所说的"尾部品牌"系列。 丨2026年2月27日星期五丨 NO.12026年2月26日起，在i茅台购丙午马年茅台酒可自选农历日期 据i茅台官微消息，自2026年2月26日（丙午年正月初十）起，在i茅台APP"i购"板块购买贵州茅台酒 （丙午马年）经典版/礼盒装，在自选生产日期时，除可选阳历生产日期外，还增加了对应的农历生产 日期。此外，自2026年2月17日（丙午年正月初一）起生产的贵州茅台酒（丙午马年）经典版/礼盒装就 已增加了农历生产日期。 点评：i茅台为丙午马年生肖酒新增农历生产日期选购，是茅台文化赋能 + 数字化直营战略的精细化落 地。此举贴合传统消费习惯，强化生肖酒纪念与收藏属性，提升终端吸引力与用户黏性，助力稳定产品 价格体系。 NO.22026上半财年营收、利润双降，帝亚吉欧回应出售水井坊 近日，世界酒业巨头帝亚吉欧公 ...

智通财经记者 | 武冰聪 智通财经编辑 | 任雪松 临近春节，白酒消费来到了一年中最旺的时刻。2月13日，第三方平台"酒价内参"数据显示，贵州茅台 飞天酒价格大幅上涨32元/瓶，售价来到1790元/瓶，逼近1800元关口，达到了近一个月新高。 2月14日，第三方平台"今日酒价"监测到飞天茅台终端售价较前一日小幅下滑。13日，飞天茅台原箱酒 每瓶约为1715元/瓶。 | 飞 | | --- | 天茅台2月14日市场行情小幅下跌/图片来源：今日酒价 不同平台之间的调研结果存在些许差异，但总体来说，春节前飞天茅台终端价格仍处于波动上扬态势， 且达到了近一个月的价格小高峰。 影响本轮价格变动的主要原因是季节性市场需求增长。茅台本就是中国消费者认为具备礼赠、收藏价值 的白酒，在白酒行业深度调整题期，飞天茅台终端零售价较五粮液、国窖1573等名酒的差距缩小，进一 步促使茅台稳坐白酒春节档C位。 "2025年12月至2026年1月初，茅台停止向已完成合同的经销商发货，缓解经销商年底资金压力，防止渠 道恐慌性抛售。"肖竹青表示，除了酒价的季节性波动，贵州茅台方面也在主动控量稳价。 K WEIC H O W M OUTAI B ...

Core Viewpoint - The recent printing error on the packaging of the 53%vol 500ml Guizhou Moutai liquor (Year of the Horse) has drawn attention, where the character "昴" was mistakenly printed as "昂" [1][5] Group 1: Company Response - The WeChat account "Xiao Moutai" confirmed the error and has initiated corrective measures [1][5] - Moutai has contacted its supply chain to expedite the modification and has advised consumers who have already purchased the product to visit local Moutai stores for exchanges [3][7] - The company is also considering designing a template for consumers to correct the error themselves if feasible [3][7] Group 2: Product Details - The Year of the Horse Moutai liquor was officially launched on January 6, with three versions available: Classic, Premium, and Gift Box, priced at 1899 yuan, 2499 yuan, and 3789 yuan respectively [3][7] Group 3: Market Implications - Despite the rapid response from Moutai, some market opinions suggest that such "error" editions may possess collectible potential [4][8] - A comparison was made to the stamp collecting market, where misprints have historically appreciated in value due to their rarity and uniqueness [4][8]

Core Viewpoint - The article discusses the recent developments and marketing strategies of Kweichow Moutai, particularly focusing on the launch of new products through the i Moutai app and the implications for consumer engagement and market transformation [2][12]. Product Launch and Sales Strategy - On January 1, 2026, Kweichow Moutai launched the 53% vol 500ml Flying Moutai on the i Moutai app, marking the beginning of a series of new product releases [2]. - The maximum purchase limit for the 53% vol 500ml Flying Moutai was set to 6 bottles per person per day starting January 4, 2026 [3]. - Additional product offerings included the classic version and gift box of Moutai, available for selection by production date from January 6, 2026 [3]. - On January 9, 2026, the app sold the 53% vol 500ml Moutai (Premium), maintaining the same purchase limit [5]. - The app also introduced 1L and 100ml gift box sets of Flying Moutai on January 10, 2026 [6]. Consumer Engagement and Market Impact - By January 9, 2026, the i Moutai app had attracted over 2.7 million new users and more than 400,000 transaction users within just nine days of launching the 53% vol 500ml Moutai [7]. - The chairman of Kweichow Moutai, Chen Hua, noted that the app's reach has enabled the company to connect with a significant number of consumers who were previously untapped by traditional channels [9]. - A dealer reported a threefold increase in inquiries and a 10% rise in foot traffic at physical stores following the app's launch [9]. Marketing Transformation Goals - The company aims to restructure its product system into a "pyramid" structure, categorizing products from basic to premium offerings [11]. - A dynamic pricing strategy will be implemented to align product availability with market demand, avoiding a one-size-fits-all approach [11]. - The focus will shift from channel-centric strategies to consumer service, enhancing the integration of online and offline experiences to convert new consumers into long-term customers [10][11]. Future Outlook - The ongoing reforms are intended to realign Kweichow Moutai with genuine consumer demand and long-term value creation [12]. - The company emphasizes a dual-channel approach, combining direct sales and social channels to create a synergistic ecosystem for better market performance [12].

Core Viewpoint - Kweichow Moutai is implementing new sales strategies through its iMoutai app, allowing consumers to purchase limited quantities of its products daily, indicating a shift towards direct sales and enhanced price control [1][4][5]. Group 1: Product Launch and Sales Strategy - Starting January 9, consumers can purchase 500ml Kweichow Moutai liquor daily via the iMoutai app, with a limit of 6 bottles per user [1]. - From January 10, additional products including 1L and 100ml gift sets will also be available for purchase under the same daily limit [1]. - The "2026 Moutai" zodiac liquor was launched on January 6 and sold out immediately, reflecting high demand and market interest [4]. Group 2: Market Dynamics and Pricing - The price of classic Moutai has increased from 1899 yuan to 2499 yuan, while the rare version has surged from 2499 yuan to 6899 yuan in the secondary market [4]. - Moutai has adjusted its purchase policy, reducing the daily limit from 12 to 6 bottles, which has sparked discussions about future price trends [4]. - Analysts believe that the direct sales approach will help stabilize prices and reduce speculation in the market [5]. Group 3: Channel Reform and Consumer Engagement - The launch of direct sales on the iMoutai platform marks a significant step in Moutai's channel reform and control over pricing [5]. - This strategy aims to enhance consumer trust through price transparency and strengthen brand loyalty in a competitive market [5]. - The upcoming sales periods for Moutai products are strategically planned around key dates, including the Spring Festival and other significant events [3].

Core Insights - The article highlights a significant shift in consumer behavior towards Moutai, with over 100,000 consumers successfully purchasing Feitian Moutai through the iMoutai app within the first three days of 2026, indicating a growing accessibility and popularity of the product [1] - The purchasing limit for regular Moutai was adjusted from 12 bottles to 6 bottles per person per day, allowing more consumers to participate in the buying process [1] - Moutai is increasingly being integrated into diverse aspects of daily life, moving beyond traditional business banquets to family gatherings and personal celebrations [2] Consumer Behavior - Consumers' motivations for purchasing Moutai are becoming more varied, with some buying for family celebrations and others for personal milestones, such as commemorating a child's birth [2] - The perception of authenticity has improved, with consumers feeling more secure about the legitimacy of their purchases through official channels [2] Retail Experience - The retail environment is adapting to consumer needs, with personalized recommendations being emphasized in stores, such as suggesting larger 1000ml bottles for family gatherings [4] - New product offerings, like the zodiac-themed Moutai, are attracting consumer interest, catering to both cultural gifting and investment needs [4] Strategic Shift - Moutai's strategy of expanding online channels while enhancing offline experiences is seen as a response to genuine consumer demands, facilitating a transition from business-focused sales to lifestyle integration [4] - The establishment of a complete experience loop from digital ordering to physical delivery enhances transaction efficiency and builds deep trust between the brand and consumers, fostering a cultural connection [4]

Core Viewpoint - The launch of the 2026 Year of the Horse Zodiac Maotai liquor has generated significant demand, selling out immediately upon release, indicating strong market interest and potential for price appreciation in the collectible liquor segment [1][5]. Pricing and Sales Dynamics - The retail price for the 53% vol 500ml Year of the Horse Maotai is set at ¥1899, with additional variants priced at ¥2499 and ¥3789 for the rare and gift box editions respectively [3][5]. - Following the launch, secondary market prices surged, with the classic version reaching a resale price of ¥2499, a 32% premium, while the rare version saw a staggering 176% increase, reaching up to ¥6899 [5]. - The gift box edition, originally priced at ¥3789, has been reported to reach up to ¥5899, although no transactions have been confirmed at this price yet [5]. Market Activity and Trends - The iMaotai app has shown consistent demand, with the classic version selling out within seconds on multiple occasions [1][6]. - The market for Maotai liquor is experiencing speculative activity, with resellers (often referred to as "黄牛") actively participating, driving prices above retail [5]. - The trading volume for Maotai shares on the stock market was reported at 42.34 billion yuan, with a slight decline in share price to ¥1423.36 as of January 7 [7][8]. Expert Insights - Industry experts suggest a cautious approach to the pricing trends of Zodiac Maotai, indicating that while it holds collectible value, the market may stabilize as more competitors enter the Zodiac liquor space [10].

Core Viewpoint - The launch of the "Year of the Horse" Moutai liquor marks the beginning of a new twelve-year cycle for Moutai's zodiac series, introducing a consignment model for the first time, which has led to immediate sell-outs and significant price premiums in the secondary market [1]. Group 1: Product Launch and Market Response - The "Year of the Horse" Moutai liquor was officially launched on January 6, with immediate sell-outs reported on the Moutai app, indicating high demand [1]. - The classic version of the "Year of the Horse" Moutai has seen its price rise from ¥1899 to ¥2499, reflecting a 32% premium, while the premium version surged from ¥2499 to ¥6899, a staggering 4400% increase, equating to a 176% premium [1]. - The Moutai app experienced high traffic, causing issues with purchasing options for products with selectable production dates [1]. Group 2: Secondary Market Dynamics - The secondary market has shown significant price inflation, with resellers offering the classic version at prices as high as ¥3000, indicating a strong speculative interest [18]. - Historical data shows that the 2014 "Year of the Horse" Moutai has appreciated nearly 14 times its original price, reaching ¥12735, with an annual growth rate exceeding 100% [14]. - The rarity of zodiac Moutai products is a key factor driving their value, as they are limited edition releases that carry cultural significance, enhancing their appeal as alternative assets [19]. Group 3: Industry Trends and Market Size - The zodiac liquor market is rapidly expanding, with the China Alcoholic Drinks Association reporting a market size of ¥200 billion, growing at over 30% annually [21]. - Despite industry adjustments, the market for zodiac liquor remains robust due to its combination of quality, cultural heritage, and artistic value [21]. - Other liquor companies have also launched their zodiac products, indicating a competitive landscape where brand strength, history, and cultural significance are increasingly important [21].

Star Brands - Chow Sang Sang has officially raised prices today, with gold jewelry increasing by 10%-13%, and some items seeing price hikes of up to 1500 yuan [2] - The new zodiac Maotai liquor was launched and quickly sold out, with scalpers offering a buyback price of 3000 yuan for the base model priced at 1899 yuan, although experts suggest that the market for such collectibles may not see a repeat of past speculative trends [2] - Pop Mart has established six global production bases, including in Indonesia, Cambodia, and Mexico, enhancing its overseas supply chain and supporting global business expansion [2] Consumer Platforms - Douyin E-commerce has released a clothing industry operation guide to address issues of non-compliance and transparency in marketing practices among merchants and influencers [5] - Hema has signed a contract for its first store in Yancheng, marking its expansion into the city and enhancing local consumer experience [6] - Meituan Keeta has launched its food delivery service in Bahrain, continuing its regional expansion strategy after successful launches in other Middle Eastern countries [7] Investment and Financing - Grandpa's Farm International Holdings has submitted a listing application to the Hong Kong Stock Exchange, reporting revenues of approximately 780 million yuan for the first nine months of 2025, with significant rankings in the organic baby food market [8] - Jollibee Foods Corporation plans to spin off its international business and list it on a U.S. stock exchange by the end of 2027, aiming to accelerate its global expansion strategy [8] Consumer Dynamics - Pang Dong Lai has apologized and initiated a product recall after a customer reported finding a fly in their tea, emphasizing the importance of product quality and customer experience [9][10] - A customer in Hunan reported finding a fly in a sealed cup of milk tea from Mixue Ice City, raising concerns about food safety and customer service response [11] - Café de Coral has acknowledged food poisoning cases linked to its dishes and expressed concern for affected customers, reaffirming its commitment to food safety standards [12] - Bawang Tea Ji has responded to a viral video of an employee preparing tea with bare hands, clarifying that the incident involved waste materials and that the employee has been dismissed [12]

Group 1 - The State Administration for Market Regulation will accelerate the update and upgrade of a batch of national standards for green consumption [2] - The administration aims to create a favorable market environment and enhance public satisfaction through various initiatives [2] - Key initiatives include improving energy and water efficiency labeling systems, promoting "green dining" services, and strengthening law enforcement against violations in green product areas [2] Group 2 - Starting January 1, 2026, cosmetic surgery will be subject to VAT, while medical services provided by medical institutions will remain exempt [3] - The definition of "medical institutions" excludes profit-driven beauty medical institutions [3] Group 3 - Bawang Tea Ji responded to a viral video of a staff member preparing tea with bare hands, stating it was a staged act for social media and not for sale [3] - The company has taken disciplinary actions, including indefinite closure of the store and termination of the involved staff [3] Group 4 - Lee Jae-Yong, Chairman of Samsung Electronics, was spotted shopping in Beijing, purchasing 100 Labubu items [4][5] - This event occurred after his attendance at a China-Korea business forum [4] Group 5 - Elon Musk's xAI company completed a $20 billion funding round with investors including Nvidia and Qatar Investment Authority [5] - The funding has been in preparation for several months, although specific investment amounts from each party were not disclosed [5] Group 6 - Nvidia CEO Jensen Huang announced new AI products at CES 2026, including the next-generation Rubin architecture GPU [6] - The new GPU's performance is significantly improved compared to the previous Blackwell GB200 model [6] - Nvidia is also releasing several new models targeting various AI applications, including autonomous driving and robotics [6] Group 7 - Xiaomi announced disciplinary actions following an investigation into its team's interaction with KOLs, resulting in the dismissal of involved personnel [6] Group 8 - WeChat clarified that rumors about new account restrictions are false, emphasizing that normal social behavior will not be limited [7][8] Group 9 - Apple responded to criticism regarding the price of a Year of the Horse phone case, stating that the design is a collaboration and the price reflects its quality [8] Group 10 - Xiaohongshu is testing a paid note feature, allowing creators to charge for high-quality content with various payment models [9] Group 11 - KKV store in Shenzhen faced a forced closure due to alleged rent arrears, leading to employee injuries and emotional distress [10] Group 12 - Magic Cube Life Service Group is facing operational disputes in multiple cities, with claims of unpaid rent and forced tenant evictions [11] - The company stated it is optimizing its store operations and remains committed to expanding new projects [11] Group 13 - Tesla announced a new financing plan for Model 3 and Model Y vehicles, including a 5-year interest-free option [12] Group 14 - Moutai's Year of the Horse liquor is being resold at inflated prices, with some resellers offering up to 3000 yuan for a bottle originally priced at 1899 yuan [12] Group 15 - Great Wall Motors has officially implemented a full weekend off policy for all employees, marking a significant change in its work schedule [13] Group 16 - A recent incident involving a physical altercation between a pilot and co-pilot on a flight has been addressed by the airline, confirming compliance with operational standards [14] Group 17 - The C919 aircraft has successfully carried over 4 million passengers, with ongoing developments in new aircraft models and engine certifications [15] Group 18 - GAC Honda announced a two-week production halt due to semiconductor supply issues and production line upgrades, stating that the impact on overall production will be manageable [16]