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易烊千玺成为理想汽车首位品牌代言人,李想曾称不会请明星代言
Xin Lang Cai Jing· 2025-09-26 03:50
Group 1 - Ideal Auto announced that actor Yi Yangqianxi has become the brand ambassador, marking a shift in its marketing strategy from product-driven to a dual approach of "product + brand" [2][3] - The Ideal i6 is positioned as a mid-large 5-seat SUV with a price range of 250,000 to 300,000 yuan, targeting young families and new middle-class consumers [3][4] - The i6 features an 800V high-voltage platform, offering a maximum CLTC electric range of 720 km and supports 5C fast charging, allowing for 500 km of range increase in just 10 minutes of charging [4] Group 2 - In August 2023, Ideal Auto delivered approximately 28,500 new vehicles, bringing the total cumulative delivery to about 1.3971 million vehicles as of August 31, 2025 [4] - As of the end of August, Ideal Auto operates 543 retail centers and 536 service and authorized repair centers across the country [4] - The company has established 3,190 Ideal Supercharging stations and approximately 17,600 charging piles nationwide [4]