Core Insights - The article discusses five "golden rules" for low-cost market promotion strategies for startups and small businesses, aiming to save on advertising expenses while effectively reaching target audiences [1] Group 1: Media Selection - Precise media matrix selection is crucial; avoid broad and ineffective advertising [3] - Recommended media types include industry vertical media, comprehensive portal websites, social media, local media, and overseas media [3] - Initial testing with 3-5 core media outlets is advised to optimize spending based on metrics like readership and conversion rates [3] Group 2: Content Creation - Creating a "news hook" is essential for attracting media coverage rather than relying on direct advertisements [5][6] - Employ a three-part structure for content marketing to enhance storytelling and engagement [7] - Highlight product uniqueness, use data for credibility, and connect with industry trends to increase media interest [11] Group 3: Leveraging Trends - Utilizing current hot topics can significantly amplify the reach and effectiveness of promotional content [9][12] - Engage with both industry and social hot topics to enhance visibility and relevance [12] Group 4: SEO Optimization - Optimize SEO to ensure that published articles continue to generate traffic over time [10] - Focus on keyword placement, long-tail keyword optimization, and building external links to improve search engine rankings [12]