Financial Data and Key Metrics Changes - The company reported a revenue increase of 9% in the second quarter, with diluted earnings per share growing by 14% compared to the previous year [7][26] - For the first half of fiscal 2026, total company revenue grew by 12%, with HOKA revenue increasing by 15% and UGG revenue rising by 12% [7][8] - Gross margin for the second quarter was 56.2%, up 30 basis points from 55.9% in the previous year [27][28] - Diluted EPS for the quarter was $1.82, an increase of $0.23 from last year's $1.59, representing a 14% growth [29] Business Line Data and Key Metrics Changes - HOKA's revenue in the first half increased by 15%, driven by updates to key road-running franchises and strong international performance [11][19] - UGG's global revenue in the first half increased by 12%, with men's footwear growing at twice the rate of the overall brand [19][20] - HOKA's wholesale channel grew by 13% in the second quarter, while DTC grew by 8% [26][27] - UGG's wholesale increased by 17% in the second quarter, but DTC declined by 10% due to pressures from better in-stock positions with wholesale partners [27] Market Data and Key Metrics Changes - International regions were the primary drivers of revenue growth for both HOKA and UGG, with UGG and HOKA revenue in international markets increasing by 38% year-over-year [8][19] - HOKA gained two points of market share in the U.S. road-running category and outpaced competition in Europe [12][16] - In China, HOKA's premium positioning and product innovation drove resilient consumer demand, with significant growth in loyalty membership [17][18] Company Strategy and Development Direction - The company aims for continued international expansion and a balanced business model between direct-to-consumer and wholesale channels, targeting a 50/50 split [10][32] - HOKA is focusing on performance categories such as trail, hike, fitness, and lifestyle, with plans to introduce new products and enhance brand awareness [75] - UGG is leveraging brand activations and marketing campaigns to maintain cultural relevance and drive consumer engagement [23][36] Management's Comments on Operating Environment and Future Outlook - Management anticipates a more cautious consumer environment in the second half of fiscal 2026 due to the impact of tariffs and price increases [40][42] - The company remains confident in the long-term growth potential of both HOKA and UGG, emphasizing a focus on sustainable growth rather than short-term sales [36][45] - The guidance for fiscal 2026 includes total revenue expectations of approximately $5.35 billion, with HOKA projected to grow in the low teens and UGG in the low to mid-single digits [31][32] Other Important Information - The company repurchased approximately $282 million worth of shares during the second quarter, with $2.2 billion remaining authorized for share repurchases [30] - The anticipated unmitigated tariff impact for fiscal year 2026 is approximately $150 million, with mitigation efforts expected to offset $75 to $95 million of this pressure [33] Q&A Session Summary Question: About the guidance for HOKA and UGG growth expectations - Management indicated that the guidance reflects a cautious outlook due to anticipated consumer behavior changes and tariff impacts, but both brands are well-positioned for long-term growth [40][42] Question: Split between DTC and wholesale in Q3 and Q4 - The company expects improvements in DTC sales in the back half of the year, with a more significant growth in Q4 as the DTC comparison becomes easier [52][54] Question: Price actions taken and their impact on demand - Management stated that price increases have not negatively impacted demand, with strong sell-throughs for both brands [61] Question: Healthy order book for spring and summer 2026 - The company expressed satisfaction with the order book for spring and summer 2026, indicating an increase compared to previous periods [65][66] Question: Consumer behavior and market positioning - Management acknowledged consumer caution due to economic signals but emphasized that their brands are positioned better than most in the marketplace [70][71]