Core Insights - Apple plans to shift its iPhone product launch strategy starting in 2026, moving from a single annual release in the fall to two releases per year, with flagship models in September and entry to mid-range models in the following spring [1][3] - The new schedule aims to alleviate pressure on engineering, marketing, and supply chain operations, which have struggled with the concentrated fall launch [1] - The introduction of the iPhone Air is expected to account for 6% to 8% of new iPhone sales, with a focus on transitioning to 2nm chips for improved battery efficiency [1] Group 1: Product Launch Strategy - Apple will release three to four high-end models in the fall, including iPhone 18 Pro, iPhone 18 Pro Max, the first foldable iPhone, and an updated iPhone Air [1] - The base model iPhone 18 and the more affordable iPhone 18e will be launched in the spring of 2027, resulting in a total of five to six new products each year [1] Group 2: Market Positioning and Competition - The new launch schedule allows Apple to better compete with rivals like Samsung, which stagger their flagship and foldable phone releases [1] - The adjustment aims to smooth out Apple's annual revenue and reduce marketing overlap between budget and premium models, indicating a significant change in how key products reach consumers [3] Group 3: Broader Product Strategy - Starting in 2026, Apple plans to expand its hardware lineup in the first half of the year with new smart home devices, updated Macs, and iPads, while continuing to release most of its iPhone and Apple Watch products in the second half [3]

古尔曼报道称，苹果将iPhone Air视作其产品线中的一小部分，预计约占新iPhone销量的6%至8%，且不 绑定年度升级周期。计划推出第二代机型主要是为了转向2纳米芯片以提升电池能效。 报道指出，这款设备的作用并非面向大众市场销售，而是更多地用于测试苹果可折叠手机的组件和设计 元素。 软件与智能家居产品发布 更广泛的产品战略反映了苹果软件发布的类似变化，春季更新变得越来越重要。并且从2026年开始，苹 果预计将通过新的智能家居设备、更新的Mac和iPad来扩展其上半年硬件组合，而下半年则继续推出其 大部分iPhone和Apple Watch产品线。 古尔曼表示，调整的目标是平滑苹果全年的收入，减轻内部团队和供应商的压力，并避免平价和高端机 型在营销上重叠，这标志着苹果最重要的产品在接触消费者的方式和时机上将发生重大转变。 智通财经APP获悉，苹果(AAPL.US)计划自2026年起打破长期以来的秋季统一发布节奏，转向一年两次 推出iPhone新品的策略，这是十多年来最大的一次产品发布模式调整。 资深苹果记者马克·古尔曼最新报道，苹果将把旗舰机型安排在每年9月发布，而入门与中端机型则改在 次年春季推出。 新 ...