Core Viewpoint - The traditional car manufacturers are perceived as safe and reliable, while new players offer more intelligent and enjoyable vehicles, but still need to improve on safety and reliability [1] Group 1: Quality Issues - Audi A6L owners have reported frequent door lock malfunctions, with some experiencing multiple failures within a month, leading to safety concerns [2][3] - Affected customers have expressed frustration over the quality control of Audi, stating that they feel burdened by the need for frequent repairs and potential out-of-pocket expenses after warranty expiration [5][6] - The door lock issues are not isolated incidents, as multiple owners across various provinces have reported similar problems, indicating a potential systemic issue with the vehicle's design [9] Group 2: Impact on Brand Reputation - The increase in complaints regarding door locks is likely to damage Audi's reputation, which could negatively affect sales as word-of-mouth spreads among consumers [9] - Audi has faced a decline in sales, with a reported 12.5% drop in 2024, marking a significant downturn in performance and customer satisfaction [13] - Social media feedback from Audi owners reflects a growing dissatisfaction, with many stating they would not consider purchasing Audi vehicles again due to ongoing quality issues [13] Group 3: Recall and Regulatory Aspects - Audi has conducted multiple recalls, including one affecting over 100,000 vehicles due to software issues that could compromise safety [11] - Since 2024, Audi has issued eight recalls related to various quality concerns, including issues with the A6L model, highlighting ongoing challenges in maintaining product reliability [13] - Experts suggest that affected customers should utilize consumer protection laws to seek remedies, although not all issues may qualify for a recall under current regulations [9]