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10月新车卷到飞起,小鹏强势破局、比亚迪战略收缩
3 6 Ke· 2025-10-11 12:24
10月的车市从来不缺焦点,工信部第400批新车申报目录公示,将2025年末的竞争悬念提前引爆。 小鹏 P7+、G6 增程版"下饺子式"的产品攻势,特斯拉 Model Y 长续航版带着 800km 续航预期低调登场,银河星耀7、新一代奥迪 A6L等重磅车型密集亮 相,比亚迪一反常态只有一款新车。 用一句话总结第 400 批新车申报目录:新旧势力同台博弈,技术路线多点开花。 从申报信息来看,无论是新势力的精准卡位,还是合资品牌的电动化反击,每款新车都承载着车企的战略野心。 新旧势力同台博弈,技术路线多点开花 新势力阵营中,小鹏的动作最为激进。 此次申报的P7+增程版与G6增程版,意味着小鹏正式完成了"纯电 + 增程"双线布局。两款车型均搭载1.5T 增程器,峰值功率达 110kW,配合磷酸铁锂电池 组,电机功率分别达到 180kW 和 218kW。 图源:工信部 细节设计上,P7+增程版特意扩大了前脸主动式通风口以优化散热,尾部的 "POWER""ULTRA"标识暗示其性能定位,而 G6 增程版则保留纯电版设计语 言,提供丰富外观选装件满足个性化需求。 图源:工信部 加上此前曝光的小鹏G7增程版、小鹏X9增程版, ...
BBA最后的堡垒,快守不住了
商业洞察· 2025-10-10 09:29
以下文章来源于字母榜 ,作者朱晓宇 字母榜 . 让未来不止于大 作者: 朱晓宇 今年三季度,宝马在华销量为14.71万辆,同比下降0.4%。而奔驰第三季度在华汽车销量12.51万 辆 同比降27%。 中大型豪华轿车"56E"市场(宝马5系、奥迪A6L、奔驰E级),同样出现以价换量的趋势。其中宝 马5系降幅最为显著,入门款从43.99万元下调至约26万元,降幅达40%;奥迪A6L与奔驰E级也分 别出现约14万和15万元的终端优惠。 中高端车型价格失守,对BBA的财务表现造成了直接冲击。2025年上半年,奔驰净利润同比暴跌 55.8%,奥迪净利润下滑37.5%,宝马净利润也下降了29%。 至此,由低到高的三大阵营中,仅剩超豪华"78S"市场(宝马7系、奥迪A8L、奔驰S级)尚未被全 面撼动。 然而,从2023年底开始,国产新能源又开始瞄准超豪华车的腹地。先是比亚迪推出仰望U8系列, 豪华版售价高达109.8万元;之后蔚来发布行政旗舰轿车ET9,直接对标78S;去年华为也开始参 与其中,发布了鸿蒙智行旗下最贵的一款行政级旗舰轿车尊界S800,同样对标BBA的超豪华轿 车。 来源:字母榜 -------------- ...
一月换仨锁?一汽奥迪陷车门质量危机,前高管刚夸「传统车企更可靠」
Xin Lang Ke Ji· 2025-09-28 00:15
"传统车企造的车安全可靠,新势力造的车更有智能乐趣,但在安全可靠上还有待提升。 " 近期,不少一汽奥迪A6L车主反馈,他们频繁遇到车辆门锁故障,要么解锁后车门无法打开,要么锁车后车门可以直接拉开,严重影响用车安 全,有用户甚至一个月前往4S店修了3次车门。 一个月换3个门锁,有用户要求召回 在黑猫投诉上,一人投诉称,他购买的是2024款奥迪A6L 45 TFSI臻选动感型,没想到频繁出现质量问题。 最让他头疼的就是车辆门锁,多次出现车辆解锁后车门却打不开的故障。 "一个月换了三个门锁,4S店告诉我门锁换了就好了,现在换的又出现 问题,又有两个门锁需要维修。 "而除了门锁,他还修了一次空调,换过一个大灯。 一汽奥迪4S店维修人员向《次世代车研所》栏目证实,确实遇到了很多类似的问题,一汽奥迪明确要求,只有当车主出现过两次车门故障并到店 检测后,才能给予更换。 专家认为,中国汽车市场竞争激烈,车企比拼技术升级创新,奥迪被迫加快研发周期、缩短产品上市时间,但这也可能导致出现一些零部件问 题。门锁问题相关投诉增多后,用户口口相传肯定会影响奥迪的口碑,进而对其销量产生不利影响。 这是原一汽奥迪销售公司执行副总经理李凤刚, ...
小米召回11.7万辆SU7标准版,辅助驾驶存安全隐患
3 6 Ke· 2025-09-19 03:59
Group 1 - Xiaomi Auto Technology Co., Ltd. has initiated a recall of 116,887 units of its standard version SU7 electric vehicles due to safety concerns related to the L2 highway navigation assist feature, which may not adequately recognize or respond to extreme scenarios, increasing the risk of collisions [1] - The recall affects specific models produced between February 6, 2024, and August 30, 2025, with 98,462 units of the XMA7000MBEVR2 model and 18,425 units of the BJ7000MBEVR2 model included [1] - Despite the recall, the Xiaomi SU7 has achieved a sales volume of 19,848 units, leading the mid-to-large sedan market and significantly outpacing the second-place Audi A6L by nearly 7,000 units [1][2] Group 2 - The automotive market is witnessing a shift towards new energy vehicles, with traditional fuel vehicles facing significant challenges [1] - The sales ranking indicates that the top five positions are dominated by new energy models, with the Audi A6L being the only traditional fuel vehicle in the top ten, selling 12,941 units in August [2] - Other new energy models, such as the Fengyun A9L, Galaxy Xingyao 8, and Nissan N7, have also shown strong sales, further emphasizing the trend towards electric vehicles [2]
捷豹XFL车主分享:图年轻千挑万选小豹子,交付却一波三折
车fans· 2025-09-17 00:30
Core Viewpoint - The article discusses the purchasing experience and opinions of a consumer regarding the Jaguar XFL 90th Anniversary Edition, highlighting both the positive aspects and the challenges faced during the buying process [1][2][21]. Purchase Details - The consumer purchased the Jaguar XFL 90th Anniversary Edition for a total of ¥51,234 after financing, with a monthly payment of ¥4,600 [2]. - The official price of the vehicle was ¥495,400, with a discount bringing the price down to ¥255,300, and a loan amount of ¥240,000 [2]. - Additional costs included a purchase tax of ¥22,769, insurance of ¥10,165, and a registration fee of ¥3,000 [2]. Vehicle Comparison - The consumer compared several models before deciding on the Jaguar XFL, including the Mercedes-Benz E300L, BMW 530Li, Audi A6L, Cadillac CT6, and Volvo S90 T8, ultimately rejecting them for various reasons related to personal preferences and family opinions [5][8][9][10][11]. Delivery Experience - The delivery experience was fraught with issues, including a price increase of ¥20,000 due to policy changes and receiving a vehicle that had been damaged during transport [13][15][16]. - The consumer expressed frustration over being forced to accept a damaged vehicle, despite being the first to place an order [15][16]. Vehicle Performance and Features - The Jaguar XFL is noted for its striking exterior design and acceptable interior quality, but it has significant drawbacks in terms of ride comfort and driving dynamics, described as "very bumpy" [17][19]. - The vehicle's technology features were criticized as lacking, with specific complaints about the inability to adjust headlight height and minimal seat ventilation [18]. Target Audience - The vehicle is deemed suitable for younger consumers who prioritize style and emotional value over practicality, while it is not recommended for those seeking a reliable family car or who are concerned about fuel efficiency and maintenance costs [20][22].
特斯拉Model 3官降1万元,发布不足1个月
Ju Chao Zi Xun· 2025-09-01 02:33
Group 1 - Tesla's Model 3 Long Range RWD version price has been reduced from 269,500 yuan to 259,500 yuan, a decrease of 10,000 yuan [2] - The Model 3 Long Range RWD version, launched on August 12, 2025, has a CLTC range of 830 kilometers with 18-inch wheels and 800 kilometers with 19-inch wheels [2] - The vehicle features a distinctive design with a closed grille and sharp LED headlights, maintaining the current Model 3's design language [2] Group 2 - The Chinese automotive market has entered a new round of price wars since August, affecting both traditional fuel vehicles and electric vehicles [2] - Major traditional car brands like Volkswagen and Audi have also implemented price reductions across various models, with discounts reaching up to 60,000 yuan for some SUVs [2] - New energy vehicle companies, including Li Auto, Aion, Leap Motor, and NIO, have joined the price reduction trend through official price cuts and promotional offers [3]
中国进口汽车市场:传统豪车上半年大跌32% 市场正在被瓜分
Xi Niu Cai Jing· 2025-08-20 05:20
Group 1 - The Chinese imported automobile market is experiencing a continuous decline, with total imports expected to be only 220,000 units in the first half of 2025, a year-on-year decrease of 32% [1] - Since reaching a peak of 1.43 million imports in 2014, the market has been on a downward trend, with a 12% year-on-year decline in 2024, bringing imports down to 700,000 units [1] - The decline is attributed to the rise of the domestic automotive industry and the wave of electrification [1] Group 2 - Traditional luxury car brands, particularly the German trio (BMW, Mercedes-Benz, Audi), are facing significant challenges, with BMW deliveries down 15.5% to 317,900 units, Mercedes-Benz down 19% to 293,200 units, and Audi down 10.2% to 287,600 units [3] - In contrast, domestic new energy luxury vehicles are rising sharply, with Li Auto delivering 204,000 units and NIO delivering 74,000 units in the same period [3] - In the 300,000-400,000 yuan market, new energy vehicles achieved a market share of 52.5% in July, surpassing traditional fuel vehicles for the first time [3] Group 3 - Despite the challenges, traditional luxury brands still maintain a loyal customer base, with a market share of 58.7% in July, down from 60.2% in March [4] - The slow pace of electrification among traditional luxury brands is evident, with imported new energy passenger vehicles accounting for only 2% of the market in the first half of 2025, an 80% year-on-year decline [4] - Policy changes, such as the adjustment of luxury car tax thresholds, have led to a significant drop in sales for some models, with declines exceeding 20% [4] Group 4 - The future of the Chinese imported automobile market will be characterized by both challenges and opportunities, with the competition between traditional luxury and domestic luxury brands unlikely to end soon [5] - Domestic brands are leading in electrification, making it difficult for traditional ultra-luxury brands to catch up [5] - The market feedback indicates that high-end positioning now relies on technological strength and ecosystem development rather than solely on brand prestige [5]
汽车进口半年骤减32%,豪华油车生意被抢
3 6 Ke· 2025-08-15 12:27
Core Insights - The luxury automotive market is experiencing a significant shift as traditional brands like BBA (BMW, Benz, Audi) face declining sales, while domestic new energy luxury vehicles are gaining market share [1][6][8] - The overall market for luxury vehicles is not shrinking; instead, it is expanding, with a notable increase in the penetration rate of luxury cars in China [8][11] Sales Decline - In the first half of the year, luxury brands, including BBA, reported a decline in sales, with BMW down 15.5%, Mercedes-Benz down 14%, and Audi down 10.2% [6][11] - The import of luxury vehicles also saw a significant drop, with June imports down 30% year-on-year and a total of 220,000 imported vehicles in the first half, a 32% decrease [3][4] Market Dynamics - The luxury car market has grown from 1.45 million units in 2016 to 5.11 million units in 2024, with market penetration increasing from under 6% to 18.5% [8] - Domestic brands are increasingly competing with traditional luxury brands, with companies like Li Auto and NIO showing strong sales figures [8][11] Price Segmentation - In the price range of 300,000 to 400,000 yuan, traditional luxury brands still hold a significant share, but new energy vehicles are gaining ground, with a market share of 52.5% in July [10][11] - In the segment above 400,000 yuan, traditional luxury brands maintain a higher market share, but there is a noticeable decline in their dominance [10][11] Tax Implications - Recent tax changes may impact the sales of traditional luxury brands, as the threshold for luxury car taxation has been lowered, potentially leading to increased costs for consumers [13] - Experts suggest that traditional luxury brands need to enhance their competitive edge by focusing on performance and smart features to retain market share [13]
谁在坚持买油车?
Soochow Securities· 2025-08-15 02:43
Investment Rating - The industry investment rating is "Overweight," indicating an expected performance that is stronger than the benchmark by more than 5% over the next six months [35]. Core Insights - The report highlights that 26 car owners prefer gasoline vehicles due to several reasons, including high cost-performance ratio, concerns about electric vehicle (EV) battery replacement costs, lack of charging infrastructure, and perceived immaturity of EV technology [2][16]. - Nearly 50% of the surveyed owners do not have the conditions to install dedicated charging stations, which significantly influences their decision to stick with gasoline cars [2][16]. - The report also notes that while owners acknowledge the lower per-kilometer cost of EVs, this advantage diminishes for those who drive less than 10,000 kilometers annually [2][16]. Summary by Sections Section 1: Sample Size Introduction - The report is based on interviews with 26 car owners from seven major brands and 13 models, focusing on popular gasoline vehicles [6][7]. Section 2: Reasons for Not Choosing Electric Vehicles - The primary reason for not selecting EVs is the lack of charging infrastructure, with 42% citing this as a major concern [16][20]. - Other significant factors include skepticism about battery technology (15%) and anxiety over long-distance travel (12%) [20][23]. - The report indicates that the perception of EVs as less reliable and concerns over depreciation also play a role in the decision-making process [22][23]. Section 3: Future Considerations for Electric Vehicle Purchase - Many owners expressed that they would consider purchasing EVs if charging infrastructure improves or if they see more reliable performance from EVs in the future [24][25]. - The report categorizes potential future buyers into three groups based on their conditions for considering EVs, primarily focusing on charging solutions and vehicle quality [25].
江浙沪爱特斯拉、东北喜欢比亚迪、山东热衷买小车……2025上半年各省购车偏好出炉
Guo Ji Jin Rong Bao· 2025-08-01 11:56
Core Insights - The sales rankings of popular car models across various regions in China for the first half of 2025 have been released, highlighting regional preferences and trends in consumer behavior [1] Group 1: Regional Sales Trends - In the Yangtze River Delta region, Tesla's Model Y leads the sales chart, followed by Xiaomi's SU7 and XPeng's MONA M03, indicating a strong preference for new energy vehicles in this area [3][4] - In Beijing, Tesla's Model Y also tops the sales with 10,649 units sold, while BYD's Qin PLUS and other models dominate the top six positions [6] - The Shandong province shows a strong demand for economical electric vehicles, with models like Wuling Hongguang MINIEV and Changan Lumin frequently appearing in the top five [8] Group 2: Model Performance - The top-selling models in the Yangtze River Delta include Tesla Model Y (10,649 units), BYD Qin PLUS (6,265 units), and Volkswagen Passat (4,955 units), showcasing a mix of new energy and traditional vehicles [4] - In Guangdong province, 11 out of the top 20 models are new energy vehicles, with GAC AION S leading the sales [10] - In the Northeast region, BYD's new energy models are prominent, with the Qin PLUS being the best-seller in Heilongjiang province [11] Group 3: Market Dynamics - The luxury segment remains strong in the Yangtze River Delta, with models like BMW 3 Series and Mercedes-Benz GLC maintaining their market presence [3] - In regions with less developed charging infrastructure, such as Tibet, traditional fuel SUVs dominate the market, indicating a challenge for new energy vehicle penetration [13] - The overall trend shows a growing acceptance of new energy vehicles across various provinces, with BYD's models frequently appearing in the top sales lists [8][12]