大家好，我是岚图的销售，元旦佳节刚过，给大家补个问候。先祝我们车Fans的新老读者们2026年旗开得胜，马到成功。今天 聊的是 岚图家族的新成员-- --追光L，带大家一起看看上市以来的市场情况吧。 最近市场如何?卖的最多的是什么配置和颜色？ 因为上市新车反馈都不错，销量明显起来了，不过1月相比前两个月大家的进店量是腰斩的，之前每天能有18批以上客户，现在平常每天大概在10批。 倒不是因为国补什么的原因，纯纯是因为店前面一直在修路。我就整不明白了，就这么几步路的功夫，怎么反反复复，能修这个把月？这耽误我少赚多少钱了。 我们店卖得好的是黑色 外观、 红色内饰的配置。10台里面能有一半都是这样的选择。酒红色的内饰，看起来让人眼前一亮，但又不会说是正红那样耀眼， 看着让人很舒坦的色调。 谁在看这个车？买车用户都是什么样的？ 选择竞品主要是看中他们的配置更丰富高级。 看这车的主要是以个体老板、企业高管为主，在乎品牌也看重实际用车体验。到店客户都知道岚图和华为有技术上的合作，很多也是冲着这个原因来的。 王总在前段时间的校友聚会上，看到老同学提了台尊界S800，聊了一下也是对比过BBA的78S后才做的决定。王总趁机体验了 ...

关注 「电动车公社」 和我们一起重新思考汽车 今天，社长想和大家聊一台有点特别的车， 沃尔沃 X C70 。 之所以说它特别，一方面是因为在销量成绩出来之前，几乎没人认为它能站上细分榜单前 5 名的位置。在一票中国品牌里，更是显得有些"格格不入"。 毕竟在 XC70 之前，没有任何一台豪华品牌的插混车型，能够突破 5000 台的月销量。 另一方面， XC70 作为一台 "中欧混血" 车型，可能是史上风味最为独特的沃尔沃： 它在北欧的理性和内敛之余，多了几分感性和奔放；在简约的外表下，又隐藏着一个有趣的灵魂。 那么， XC70 究竟有何过人之处？又能否撑起沃尔沃的未来？ 今天，我们就来简单聊一聊。 01. 绕过燃油车的大山？ 该怎么给插混车定价， 对传统品牌来说，一直都是个大难题。 价格定低了， 根本不挣钱。 毕竟 PHEV 相当于在燃油车的基础上增加了一整套三电系统，这都是实打实的成本。哪怕在德国当地卖的"国产车型"，也一样要遵循 电池越大、价格越贵 的原则。 燃油版 5 系和奥迪 A6L ，已经把裸车价打到了 20 多万。如果插混版把价格拉到 3 开头，又要碰上享界 S9/S9T 、腾势 Z9/Z9GT 这 ...

Core Insights - FAW Audi is celebrating the milestone of reaching 10 million users with a series of promotional events and the pre-sale of the new Audi Q5L, marking a new era in luxury B-segment SUVs [1][3] - The brand's success is attributed to nearly 38 years of deep integration with the Chinese automotive industry, reflecting a narrative of growth alongside the country's economic development [3][9] Group 1: User Engagement and Promotions - The "10 Million User Appreciation Season" includes multiple benefits for both new and existing customers, such as exclusive gifts for test drives, hotel upgrades, shopping discounts, and maintenance packages [1][3] - Existing car owners can enjoy significant discounts on maintenance and additional cash subsidies for purchasing or trading in vehicles, along with loyalty rewards [1][3] Group 2: Historical Context and Market Position - FAW Audi was a pioneer in the luxury car market in China, establishing a joint venture in 1988 that filled a gap in domestic luxury car production and set a precedent for future collaborations [4][9] - The introduction of the first domestically produced Audi model in 1989 marked a significant milestone, allowing Chinese consumers to experience luxury vehicles at more accessible prices [4][6] Group 3: Product Development and Innovation - FAW Audi has consistently adapted to market demands, launching extended models like the Audi A6L to meet consumer preferences for spaciousness, which has helped maintain its leadership in the luxury C-segment [6][8] - The brand has embraced a dual-platform strategy for electric and fuel vehicles, ensuring a comprehensive product matrix that caters to diverse consumer needs [11][13] Group 4: Strategic Partnerships and Future Plans - Collaborations with technology companies like Huawei have led to innovative products that integrate advanced driving technologies, showcasing a blend of German engineering and Chinese innovation [11][13] - By 2025, FAW Audi aims to expand its product offerings to 42 models across various segments, enhancing customer experience through upgraded service commitments and community support initiatives [13][15] Group 5: Social Responsibility and Economic Impact - FAW Audi has created nearly 500,000 jobs and contributed over 740 billion yuan in taxes, while also engaging in social initiatives to provide educational opportunities for underprivileged children [15] - The brand's journey reflects the evolution of the Chinese luxury car market, from inception to leadership, and serves as a model for successful joint ventures in the automotive sector [15]

新年将启，中国豪华车市场也将迎来历史性时刻——一汽奥迪达成千万用户里程碑，成为中国市场首个千万级合资豪华汽车品牌。这一标志性成就， 不仅是单一品牌的销量突破，更是一汽奥迪深耕中国市场近38年，与中国改革开放同呼吸、与汽车产业升级共成长的生动注脚。 值此之际，12月24日，一汽奥迪正式发布千万用户里程碑主题词——"成就千万美好"和专属标识，同步上线 "一汽奥迪千万用户礼遇季"首发礼，以 覆盖选车、购车、用车全场景的多重专属权益回馈新老用户，用实际行动感恩千万信赖。与此同时，作为全球首款搭载华为乾崑智驾®技术的豪华燃油 SUV，全新奥迪Q5L正式开启预售。 从1988年中德双方携手开启豪华品牌国产化先河，到如今以"中德合资合作典范、豪华汽车智能标杆"的姿态引领行业变革，一汽奥迪的每一步跨越， 都紧扣中国发展的关键脉动，书写了中外企业合作共赢的典范篇章。 时代节点中的品牌深耕 一汽奥迪的"千万"之路，可谓是中国汽车工业从开放引进到创新引领的缩影。近38年来，一汽奥迪精准把握改革开放、入世、消费升级、新能源转型 等每一个时代关键节点，以本土化创新回应市场需求，在时代浪潮中不断实现自我突破。 2018年，奥迪e-tro ...

Core Insights - The automotive industry has experienced significant changes in 2025, with a focus on both traditional fuel vehicles and new energy vehicles [1] Group 1: Sales Performance and Market Trends - A new store opened in April, focusing on new energy vehicle sales, initially performing well with the N7 model, but later faced challenges due to price competition from other dealerships [2][3] - Overall sales have declined for the first time this year, with a drop of approximately 10% in both store and personal sales, attributed to reduced loan customers and lower commissions [10] - The best-selling models include the A6L, which remains popular due to its strong brand reputation and customer loyalty [10][11] Group 2: Customer Preferences and Competitor Analysis - Customers are increasingly considering comfort and brand reputation, with the N series from Nissan attracting attention for its high cost-performance ratio [2][3] - There is a notable shift in customer focus towards fuel economy and safety features, especially for traditional fuel vehicles [4][11] - The competition remains fierce, with customers comparing various models across both fuel and electric vehicles, emphasizing the importance of product quality and brand influence [10][11][21] Group 3: Future Outlook and Product Launches - There is optimism for the automotive market in the coming year, with expectations for new models from major brands, including Nissan's NX8 and Buick's new SUV lineup [6][15][18] - The market is anticipated to stabilize as the focus shifts back to fuel vehicles following the decline in new energy vehicle subsidies [11][20] - Upcoming product launches are expected to enhance brand competitiveness, with a focus on maintaining reasonable pricing strategies [11][20][21]

河南郑州最大的保时捷4S店一夜之间被搬空了，老板连夜跑路，一线销售被蒙在鼓里，只留下没地方保养的老车主和交了订金提不到车的准车主。 这虽然是个比较极端的案例，但也侧面展现了传统豪华品牌4S店的生存困境。今年有不少传统豪华品牌车主都在吐槽：店里 曾经精致的自助简餐，如今 大多已被盒饭替代，有些店甚至只剩牛奶、泡面可供选择。 反观一些新兴的自主高端品牌，完全是另一番风景。 "走，去鸿蒙大酒店吃顿好的，顺便看看车。"这已成为今年下半年不少消费者的周末新选择。鸿蒙智行用户中心因提供接近星级酒店标准的免费客餐服 务，被网友戏称为"鸿蒙大酒店"，部分门店高峰时段甚至需要取号排队。 或许是"薅羊毛"的人实在太多，鸿蒙智行最近立下新规：这份"免费餐食"主要面向看车、提车或做售后的客户，且需提前预约、报备人数。 表面上，这只是餐饮标准变化引发的直接市场反馈，但往深了看，这顿饭背后，是传统豪华车的市场份额正在被国产豪车加速蚕食。调研数据显示，今年 问界、理想的意向用户中，分别有36.81%、27.22%来自BBA用户的增换购需求。 NO.1 40万级市场，传统豪华品牌防线失守 上个月，中国豪华车市场最显著的变化，不是某款车的横空 ...

大家好，我是奥迪的销售顾问，今天聊聊A6L。 销量如何?卖 得 最多的是什么配置和颜色？ 当地一共4家同品牌店，我们是成立时间最早也是位置最好的一家 。 问了一下经理， 这个月平均每天 客流 25批，其中有8 批是 看 A6L 的 ，占比接近 30% 。 我们店上个月 卖了1 10 台车， 其中A6L交付了41台，我交了其中的6台，占到我个人 总销量的50% 。 提成比较复杂，全款（包括免息 分期 ）到手大约 300/台，五年贷款 是 500/台， 超过120天 的库存车额外多300，之所以120天才算库存车，是因为店里超过90天的已经很普遍了 。 包含已经在路上运输的，一共接近70台 现车。 其中入门款的40豪华动感仅4台，畅销款的45前驱臻选动感30台，次畅销的45四驱臻选动感25台，剩下的不 到10台车，有45四驱顶配的，还有几台3.0T的。 最多的是畅销款的45前驱臻选动感，指导价格454900这一款。目前所有的A6L不管什么配置，都是清一色的传奇黑，内饰颜色有黑色、深棕色（玛瑙棕）和 浅棕色（欧卡皮棕）三款颜色，其中黑色内饰占比能达到80% 谁在看这个车？买车用户都是什么样的？ 今天正好又温习 了 ...

这场由传统豪华车用户增换购迁移与经销商集体"投票"共同驱动的变局，让"SBBA时代"成为一个新的格局风向。一个诞生仅一年多的新品牌，究竟是如 何快速切入BBA腹地，并试图改写延续数十年的豪华车市场格局？ 随着30万元以上的豪华轿车市场热销榜单，开始出现一个名为"享界"的中国品牌时，一个豪华车消费新趋势或许正在加速到来。 2025年下半年，传统豪华品牌的市场份额继续减少，"轿旅双子星"享界S9/S9T却接连创下纪录，后者11月跻身中大型车豪华轿车市场前四，仅次于BBA车 型。同时，超百家经销商申请加入享界网络，其中九成来自BBA等传统豪华阵营。 这场由传统豪华车用户增换购迁移与经销商集体"投票"共同驱动的变局，让"SBBA时代"成为一个新的格局风向。一个诞生仅一年多的新品牌，究竟是如 何快速切入BBA腹地，并试图改写延续数十年的豪华车市场格局？ "新豪华"品牌，从功能越级到情绪越级 传统豪华品牌的市场地位之所以稳固，依靠的不是有几台爆款车型，而是由品牌历史、奢华材质和动力性能所定义的、延续了数十年的传统豪华车价值体 系。 但在向电动化与智能化转型的过程中，传统豪华品牌正面临一场深刻的价值拷问。一方面，它们在燃油 ...

Core Viewpoint - The luxury car market in China is undergoing significant changes, with traditional luxury brands experiencing a decline in sales, particularly in the 300,000 to 400,000 RMB segment, which has seen a drop of 14.4% [1][3]. Group 1: Market Trends - In the first three quarters of 2025, BMW's deliveries in China fell by 11.2% to 464,000 units, while Mercedes-Benz's sales plummeted by 27% in Q3, leading to an 18% decline to 418,000 units for the first three quarters [3]. - The luxury car segment above 300,000 RMB is facing structural shifts, with Chinese brands attracting customers through competitive pricing and appealing specifications [3][4]. - The decline in sales for traditional luxury brands is not solely due to price competition but reflects a deeper structural change in consumer preferences [3][4]. Group 2: Importance of Sedans - Sedans are considered the cornerstone of luxury brands, providing high profit margins and serving as the brand's identity [6][7]. - Historical examples show that the rise of luxury brands often begins with a groundbreaking sedan, which establishes market dominance and brand prestige [8][9]. - Luxury sedans serve as social symbols, offering a unique "social card" advantage that is difficult to replicate with other vehicle types [10]. Group 3: Strategic Positioning of Xiangjie - Xiangjie aims to penetrate the core market of traditional luxury brands by offering a new product language and luxury logic, challenging the established dominance of BBA [11][12]. - The brand's sales data indicates a strong market presence, with over 6,700 units delivered in October and November 2025, and a target of over 10,000 units in December [13]. - The response from dealers, with over 100 applications from BBA dealers, reflects confidence in Xiangjie's potential to reshape the luxury car market [14]. Group 4: Product Differentiation - The Xiangjie S9 model addresses deep consumer needs that BBA brands have not met, focusing on providing a new luxury experience rather than just competitive specifications [18]. - The S9 offers unique features such as privacy protection and a health-oriented cabin design, elevating the vehicle from a mere transportation tool to a space for relaxation and rejuvenation [19][21]. - The Xiangjie S9T redefines the luxury travel car concept by integrating emotional value and aesthetic appeal, catering to consumers seeking distinctiveness [22][24]. Group 5: Future Outlook - Xiangjie plans to expand its product line to include SUVs and MPVs by 2026, moving from a single product focus to a broader ecological competition strategy [16]. - The collaboration between Beiqi and Huawei aims to create a robust ecosystem that supports continuous technological advancement and market competitiveness [16]. - The emergence of the "SBBA" market structure signifies a shift in luxury car definitions, with Xiangjie positioned to challenge traditional luxury brands effectively [26].

上个月，国内乘用车市场新能源渗透率逼近 60% ，自主品牌市占率也冲到 7 成关口，两项数据均创下 历史峰值，但豪华轿车市场却呈现出冷热不均的景象。 一方面，尊界 S800 连续三个月霸榜大型豪华轿车市场，上个月交付超过 2000 辆，相当于保时捷帕拉 梅拉和宝马 7 系（包括 i7 ）之和；但另一方面，放眼整个市场，能与宝马 5 系、奔驰 E 级、奥迪 A6L 正面抗衡的自主品牌新能源轿车，至今仍是一片空白。 百年汽车工业史早已证明，豪华轿车是行业 " 皇冠上的明珠 " ，更是检验品牌综合实力的终极标尺。 迈巴赫、霍希这些响当当的名字，承载的不仅是顶尖技术与制造工艺，更是几代人对 " 豪华 " 的固化 认知与价值认同。 这个市场的消费者，看重品牌积淀、庄重设计、乘坐舒适性与全维度豪华体验，是最难啃的一块硬骨 头。 正是在这一背景下，岚图汽车最近推出了全新追光 L ，这款定位 " 新时代旗舰轿车 " 的产品，直接瞄 准了 BBA 尚未被攻克的堡垒 —— 主流豪华轿车市场。 追光 L 的登场，本质是中国品牌尝试用一套新的价值体系，回应行业核心命题：新能源时代，什么样的 豪华轿车能满足高端用户的挑剔需求？ 最后一 ...