Core Viewpoint - Apple is expected to launch its first foldable iPhone, potentially named "iPhone Ultra," which signifies a significant shift in its product lineup and branding strategy [1][2][4]. Group 1: Naming Strategy - The name "iPhone Ultra" is proposed due to the larger screen size of the foldable device, which surpasses the current iPhone 18 Pro Max, making "Max" an inadequate descriptor [1]. - Apple's naming conventions have shown a trend where "Ultra" replaces "Max" in its product lines, as seen with the M series chips, indicating a hierarchy of performance [2]. - The choice of "Ultra" aims to position the foldable iPhone as a unique product rather than just another foldable device, aligning with Apple's branding strategy of innovation [4]. Group 2: Hardware and Product Identity - Apple tends to create distinct identities for its products, as exemplified by the Apple Vision Pro, which is marketed as a "spatial computer" rather than a VR headset [3]. - The company aims to differentiate its foldable iPhone from competitors like Samsung and Google, which have used the "Fold" nomenclature, reinforcing its image as a pioneer in new product categories [4]. Group 3: Pricing Strategy - The pricing of the foldable iPhone is anticipated to be around or above $2000, significantly higher than the current highest model, the iPhone 17 Pro Max, which starts at $1199 [5][6]. - Using the "Ultra" designation may help consumers psychologically accept the higher price point, as it conveys a sense of premium quality and exclusivity [7].