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为什么S Pen死了,Apple Pencil却活得越来越好?
Hu Xiu· 2025-07-15 23:46
Core Insights - The article discusses the contrasting fates of Apple's Apple Pencil and Samsung's S Pen, highlighting how Apple's product is evolving while Samsung's is being phased out [2][3][41]. Group 1: Product Evolution - Samsung has completely removed S Pen support from its latest Galaxy Z Fold7, marking the end of its once-prominent stylus [3]. - Apple is expanding the capabilities of the Apple Pencil, with new patents indicating it will be able to write on any surface without direct contact [4][18]. - The Apple Pencil is evolving from an accessory for iPads to an independent input device, capable of detecting motion from a distance of up to 10 centimeters [19][34]. Group 2: Product Positioning - The S Pen was designed as a supplementary tool, primarily catering to a niche market of older users who preferred handwriting over typing [5][6]. - In contrast, the Apple Pencil was aimed at professional creative scenarios, positioning itself as a superior tool for creation rather than just a stylus [9][30]. - The Apple Pencil has a robust ecosystem of professional software support, enhancing its utility as a productivity tool, while the S Pen's software ecosystem is limited [11][12]. Group 3: Market Trends - The trend towards thinner smartphones has led Samsung to abandon the S Pen, as it requires a thicker device for compatibility [7][26]. - Apple Pencil's design and functionality are aligned with emerging technologies, such as the Vision Pro, indicating a shift towards more immersive and versatile applications [32][33]. - The article suggests that companies must adapt to broader market trends rather than cling to outdated features that cater to a small user base [28][42]. Group 4: Philosophical Differences - The S Pen embodies a "functionality mindset," existing to solve specific problems, which diminishes its value as those problems become less relevant [37][40]. - The Apple Pencil represents a "platform mindset," aiming to create new possibilities and expand its application across various scenarios [38][42]. - The success of the Apple Pencil over the S Pen illustrates that great products are not just about meeting existing needs but about creating future opportunities [42][43].