Core Viewpoint - Despite predictions of a decline in the home appliance market sales during this year's Double 11, e-commerce platforms and leading home appliance companies are striving to meet diverse consumer demands through enhanced product customization partnerships, supported by advancements in smart manufacturing [3][4]. Group 1: Market Dynamics - The sales forecast for the home appliance market during Double 11 is expected to decline year-on-year, prompting companies to innovate and adapt [3]. - Gree Electric's domestic e-commerce business head indicated that the promotional period for Double 11 is longer this year, suggesting ample opportunities remain [3]. - Gree has partnered with JD.com to launch customized products, including the "Little Cool God" air conditioner, and has also collaborated with Tmall and Douyin for product customization [3][4]. Group 2: Product Customization Efforts - JD.com has strengthened its collaboration with Gree for product customization, achieving cumulative sales of 130,000 units for the AI Energy-Saving Prince air conditioner [4]. - JD.com is also working with other brands, such as Meibang, to offer diverse product options, including the "Wind God Eye" air conditioner [4]. - Gree's market director stated that the company will tailor different products for various channels to adapt to changing consumer structures and price segments [4]. Group 3: Market Penetration Insights - Air conditioner penetration in urban areas is high, with approximately 146 units per 100 households, while rural areas, particularly in Northeast China, show much lower penetration rates of about 20 units per 100 households [4]. - Products priced below 2,100 yuan account for nearly half of the market share, indicating a shift in market structure [4]. Group 4: Challenges in Customization - A significant challenge in product customization is aligning brand perceptions with consumer data, as many brands may not recognize emerging consumer needs identified by JD.com's data analysis [5]. - Matching product performance with cost remains a critical hurdle in the customization process [5]. Group 5: Smart Manufacturing Advancements - The enhancement of smart manufacturing capabilities is providing more opportunities for product customization [6]. - Gree's smart manufacturing base in Zhuhai, with a total investment of 15 billion yuan, aims to produce 12.3 million units annually, with plans to double the number of automated production lines [6]. - The integrated smart manufacturing aims to address issues such as low efficiency in manual assembly and challenges in quality control and logistics [6].

Group 1 - The core viewpoint of the articles highlights the challenges and strategies in the home appliance market during the Double 11 shopping festival, with a focus on product customization and smart manufacturing as key drivers for sales stability [1][2]. - Gree Electric's collaboration with major e-commerce platforms like JD.com and Tmall aims to introduce customized products, such as the "Little Cool God" air conditioner, to meet diverse consumer needs [1][2]. - JD.com has reported significant sales of customized products, with 130,000 units of the AI Energy-Saving Prince air conditioner sold, indicating a strong market response to tailored offerings [1]. Group 2 - The penetration rate of air conditioners in urban areas is high, with approximately 146 units per 100 households, while rural areas, particularly in Northeast China, show much lower penetration at about 20 units per 100 households [2]. - Gree Electric plans to customize products for different sales channels to adapt to changing consumer structures and price segments, ensuring high-quality offerings across various price points [2]. - The enhancement of smart manufacturing capabilities is enabling more flexible and efficient product customization, addressing challenges such as low assembly efficiency and quality control [3]. Group 3 - Gree's smart manufacturing base in Zhuhai, with an investment of 15 billion yuan, aims to produce 12.3 million units annually, showcasing the company's commitment to automation and efficiency in production [3]. - The integration of automated production lines is expected to double within the year, further improving the manufacturing process and addressing logistical challenges [3].

Group 1 - Despite predictions of a decline in the home appliance market sales during this year's Double 11, e-commerce platforms and leading home appliance companies are striving to meet diverse consumer demands through enhanced product customization partnerships [2] - Gree Electric's domestic e-commerce business head stated that the promotional period for Double 11 is relatively long, indicating that there are still many opportunities ahead [2] - Gree has collaborated with JD.com to launch customized products, including the "Little Cool God" air conditioner, and has also partnered with Tmall and Douyin for customized offerings [2] Group 2 - Air conditioning is widely popular in urban areas, with a penetration rate of approximately 146 units per 100 households, but remains low in rural areas, particularly in Northeast China, where the rate is about 20 units per 100 households [3] - Gree Electric's market director mentioned that the company plans to customize different products for various channels to adapt to changing consumer structures and provide high-quality products across all price segments [3] - The improvement in smart manufacturing capabilities has opened up more possibilities for product customization [3][4] Group 3 - The integrated smart manufacturing aims to address issues such as low efficiency in manual assembly, inefficiencies in switching between small orders of various products, challenges in post-production quality control, and difficulties in precise logistics [4] - The Gree air conditioning smart manufacturing base, established in 2020 with a total investment of 15 billion yuan, is expected to produce 12.3 million sets annually, with plans to double the number of automated production lines within the year [3]

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