Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company is experiencing a trend of increasing volume but decreasing prices, necessitating a focus on product differentiation and diversified channel structures [1][4] - The hotel industry is facing significant supply pressure, with overall demand falling short of expectations, prompting the company to slow down the pace of new openings and renovations [5] Summary by Sections Financial Performance - For the first three quarters of 2025, the company achieved revenue of 506 million yuan, a year-on-year increase of 0.58%, while net profit attributable to the parent company was 9.9 million yuan, down 45.92% year-on-year [1] - In Q3 2025, revenue reached 180 million yuan, up 4.06% year-on-year, with a net profit of 3.73 million yuan, down 19.11% year-on-year [1] Project Development - The company is steadily advancing its project scale, with 272 hotels opened or under development as of the end of Q3 2025, an increase of 10 from H1 2025 [2] - The company continues to deepen its light asset strategy, signing four new franchise projects in Q3 2025, with a total of 25 signed franchise stores, eight of which are operational [2] Operational Metrics - The company's direct-operated hotels experienced a RevPAR decline of 3.32% to 303.74 yuan in Q3 2025, with occupancy and ADR at 69.90% and 434.54 yuan, respectively [3] - The company is implementing product differentiation upgrades and diversifying its channel structure to improve operational performance [4] Investment Outlook - The company is expected to generate revenues of 700 million, 750 million, and 840 million yuan for 2025, 2026, and 2027, respectively, with net profits projected at 16 million, 29 million, and 56 million yuan [5] - The current stock price corresponds to P/E ratios of 261x, 143x, and 75x for 2025, 2026, and 2027, respectively, supporting the "Buy" rating [5]