行业研究 证 券 研 究 报 告 消费者服务行业周报（20260223-20260227） 推荐（维持） 春节客流创历史新高，下沉市场释放消费潜力 消费者服务 2026 年 03 月 02 日 华创证券研究所 证券分析师：饶临风 邮箱：raolinfeng@hcyjs.com 执业编号：S0360525080002 证券分析师：曹锦瑜 邮箱：caojinyu@hcyjs.com 执业编号：S0360525100001 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 55 | 0.01 | | 总市值(亿元) | 4,988.04 | 0.43 | | 流通市值(亿元) | 4,570.81 | 0.49 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | 绝对表现 | -7.7% | -0.7% | 9.2% | | 相对表现 | -6.9% | -20.3% | -9.9% | -8% 3% 13% 23% 25/03 25/05 25/07 25/10 25/12 26/02 2025- ...

消费者服务行业 标配（下调） 消费者服务行业双周报（2026/2/13-2026/2/26） 2026 年春节假日游客人数和花费均创历史新高 投资要点： ◼ 风险提示：（1）自然灾害阻断出行；（2）行业政策落地及帮扶不及预 本报告的风险等级为中高风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 行 业 周 报 消费者服务（中信）指数走势 资料来源：iFind，东莞证券研究所 相关报告 证 券 研 究 报 告 行 业 研 究 2026 年 2 月 27 日 分析师：邓升亮 SAC 执业证书编号： S0340523050001 电话：0769-22119410 邮箱： dengshengliang@dgzq.com.cn 消费者服务行业双周报（2026/2/13-2026/2/26） 期等；（3）居民旅游消费意愿变化；（4）入出境游复苏不及预期等。 请务必阅读末页声明。 2 ◼ 行情回顾：2026年2月13日-2026年2月26日，中信消费者服务行业指数 下降5.76%，跑输同期沪深300指数约5.91个百分点。细分板块中，综合 服务、 ...

国信证券主要观点如下： 行情回顾：服务消费政策预期+春节消费旺季，餐酒龙头持续表现 2026年1月，A/H/美股连锁酒店餐饮、外卖平台涨幅前5名个股为九毛九、锅圈、阿里巴巴-W、君亭酒 店、古茗。其中九毛九领涨，公司最新公告显示核心品牌太二25Q4同店降幅继续收窄至-3%，怂火锅& 九毛九品牌同店降幅则相对稳健；锅圈发布业绩预告业绩维持强劲增长，预计2025年核心经营利润约 4.5-4.7亿元，同增44.8-51.2%；阿里巴巴-W预计受益于千问模型生态融合及芯片业务进展；其次君亭酒 店、古茗也涨幅良好。2026年2月至今，春节旺季催化，同店收入/RevPAR存强修复动能龙头如百胜中 国、华住集团-S、亚朵、海底捞、古茗等表现强势。 智通财经APP获悉，国信证券发布研报称，2026年1月以来，在服务消费政策预期与春节旺季双重催化 下，餐酒龙头表现强势。茶饮、快餐等细分赛道龙头维持韧性增长，行业景气度持续回暖。维持酒店餐 饮行业"优于大市"评级。建议重视2026年服务消费元年，看好政策预期与基本面共振下的服务消费龙 头。 板块动态：2025年12月单月餐饮收入同增2.2%，限额以上餐饮单位收入1463.2亿元， ...

Core Insights - The report emphasizes the synergy between policy support and seasonal demand, recommending investment in high-quality leading companies in the hotel and restaurant sectors [2][3] - The performance of leading restaurant and hotel stocks has been strong, driven by service consumption policy expectations and the Spring Festival consumption peak [11][12] Market Review - In January 2026, leading stocks in the A/H/U.S. markets for chain hotels and restaurants saw significant gains, with notable performers including Jiumaojiu, Guoquan, Alibaba-W, Junting Hotel, and Guming [11][12] - Jiumaojiu led the gains, with its core brand Taier showing a continued narrowing of same-store sales decline to -3% in Q4 2025, while Guoquan forecasted a robust growth in core operating profit for 2025, expected to be around 450-470 million yuan, representing a year-on-year increase of 44.8-51.2% [2][11] Restaurant and Hotel Tracking - In December 2025, the overall restaurant revenue increased by 2.2% year-on-year, while revenue from above-limit restaurants decreased by 1.1% [14] - The CPI in December 2025 rose by 0.8% year-on-year, with service CPI increasing by 0.6%, indicating resilient growth [14] - For January 2026, the hotel industry saw a RevPAR increase of 30.7% year-on-year during the Spring Festival week, with occupancy rates (OCC) up by 8.1% and average daily rates (ADR) up by 13.5% [21] Restaurant Sector Insights - The tea beverage sector is expected to maintain single-digit year-on-year growth in January, supported by platform subsidies and product innovations [20] - The hot pot sector, particularly Haidilao, experienced a slight decline in same-store sales in January but is projected to see a recovery during the Spring Festival with an expected increase of over 5% [20] - Fast food chains like KFC and Pizza Hut are anticipated to maintain resilient growth, with expected single-digit increases in same-store sales [20] Hotel Sector Insights - The hotel sector's RevPAR showed resilient growth in January 2026, driven primarily by improvements in ADR, while occupancy rates remained stable [21][22] - Economic and mid-range hotels are performing similarly to the overall market, while high-end hotels are outperforming, although luxury hotels are showing weaker data [21][22] Investment Recommendations - The report maintains an "outperform" rating, suggesting a focus on leading service consumption companies in 2026, with key recommendations including Haidilao, Huazhu Group-S, Guming, Guoquan, Yum China, Atour, and others [3][12]

无锡大鲤鱼文化科技发展有限公司党支部在这个春节玩出了"新花样"，他们敏锐地捕捉到文旅融合的趋 势，让自主开发的AI数字人"阿禧"穿上了喜庆的新中式服装，带着网友云游惠山古镇、南长街、梅园， 用科技为春节添彩，成为旺庄非公企业党员队伍中的一抹"炫彩"。 转自：扬子晚报 "戴书记，北区鱼缸那边又有游客在问路，小笼包窗口又排起长队了！"无锡市新吴区梅村高速服务区内 人声鼎沸，刚放下对讲机的戴玉萍，还没来得及喝口水，又快步走向特产店帮忙疏导排队的人群。新春 的梅村服务区刚完成焕新，飞檐翘角间客流如织，而这忙碌的身影，正是党员春节坚守的缩影。 在梅村服务区，面对日均数万的超大客流，5名党员化身客流中的"红色脊梁"，支部书记戴玉萍统筹调 度，确保服务区高效运转，其余党员分散在特产、小吃等一线岗位，默默坚守、高效服务。他们主动要 求排班在最忙时段，把热气腾腾的关怀送到过往旅客手中，用平凡的坚守擦亮党员示范岗。 无锡市欣旺大酒店党支部的4名党员同样在坚守，预备党员吴林栋作为国家级烹饪大师，带着团队深耕 后厨，推出融合传统与创新的贺岁菜品，让留锡过年的市民和外地游客尝到地道又新颖的无锡味。 "小支部"释放大能量，这旺庄街道深耕 ...

参会重点企业覆盖计算机、环保科技、智能数字化、机械制造、金融、法律、教育、传媒、医疗、 物流、酒店餐饮、汽车、美容等多个行业领域。招聘岗位涵盖大部分专业类别，集中提供新媒体、项目 经理、店长、管培生、电子商务、技术工程师、行政、设计、会计、运营主管、主播、律师、实习生等 10600余个优质就业岗位。 记者从郑州市金水区人力资源和社会保障局获悉，28日上午，河南省重点企业专场招聘会将在郑州 金水信万广场一楼长廊大厅（3号门入场）举行，为求职者提供万余个岗位。 本次招聘会由郑州市金水区人力资源和社会保障局和金水区丰庆路街道办事处联合河南123人才网 共同主办，旨在搭建高效精准的供需对接平台。招聘对象主要面向应往届高校毕业生、高层次人才、离 校未就业青年、转岗求职人员、技能型青年人才及退役军人等急需就业群体。 为满足广大求职者的多元化需求，活动现场将分设企业招聘区、企业展示区、扫码投递简历等功能 区域，提供岗位匹配、面对面推荐等一站式服务，助力求职者高效对接心仪岗位。 ...

多数板块过半披露，旅游景区业绩回暖 从披露率来看：除专业服务板块外其他子板块披露率过半，其中体育板块2家上市公司均已披露业绩预 告。从预盈率来看：旅游及景区板块业绩逐渐回暖，13家已披露业绩预告的上市公司中有8家预计盈 利；专业服务板块表现稳健，预盈率过半；其余板块表现不佳，体育板块上市公司均预计亏损。从子板 块预告类型占比来看，旅游及景区业绩持续承压，但行业回暖呈现积极信号，扭亏为盈的公司占比由 8%大幅提升至23%；酒店餐饮业绩向好，2家公司预增，亏损占比下降；专业服务稳中向好，略增占比 提升，其余类型占比变化不大；教育板块业绩表现不佳，10家公司中7家持续亏损，1家首次亏损。 风险因素：自然灾害和安全事故风险，政策风险，宏观经济不及预期风险，统计偏误风险。 截至2026年2月15日，社服板块共有42家上市公司发布2025年业绩预告，行业披露率为49%，整体预盈 率为45%，在消费八大行业中排行第六。我国消费结构正从商品消费主导转向商品与服务消费并重，以 体验为核心的服务消费有望成为主要增长引擎。 披露率近半，业绩整体承压 截至2026年2月15日，社会服务行业共计85家A股公司，已有42家发布业绩预告， ...

Core Insights - The A-share market saw all three major indices rise on Tuesday, with the Shanghai Composite Index up 0.87% to 4,117.41 points, the Shenzhen Component Index up 1.36%, and the ChiNext Index up 0.99%. The total trading volume in the A-share market was approximately 2.20 trillion RMB, with over 3,700 stocks rising [2][8] - In the Shenwan industry classification, the oil and petrochemical and building materials sectors led the gains, while the media sector lagged. Among concept sectors, combustible ice and cultivated diamond concepts had the highest increases [2][8] Important News - On February 24, the Ministry of Commerce of China announced the inclusion of 20 Japanese entities in the export control list, which includes companies like Mitsubishi Heavy Industries that are involved in enhancing Japan's military capabilities. Another 20 entities, including Subaru Corporation, were placed on a watch list due to unverified end-users and end-uses of dual-use items [3][8] Industry Analysis - As of February 15, 2026, 42 listed companies in the social service sector had released their 2025 earnings forecasts, with a disclosure rate of 49% and an overall pre-profit rate of 45%, ranking sixth among eight major consumption sectors. The consumption structure in China is shifting from goods to a balance of goods and services, with service consumption expected to be a major growth driver [9][10] - The social service sector is anticipated to see structural opportunities in the first half of 2026, driven by policies such as the implementation of the Spring and Autumn holiday system and a gradual recovery in consumer confidence. Key areas of focus include travel-related companies benefiting from these policies, leading chain restaurants in a critical phase of expansion, and early-stage investments in emerging experiential sectors like sports events and concerts [9][10] Earnings Forecasts - The social service sector has a total of 85 A-share companies, with 42 having released earnings forecasts, resulting in a disclosure rate of 49%, ranking fourth among consumption sectors. Among the companies that released forecasts, only 19 are expected to be profitable in 2025, with a pre-profit rate of 45%, ranking sixth among consumption sectors. Compared to the same period in 2024, the sector's performance is under pressure, with a noticeable trend of divergence [10][12] - The tourism and scenic area sector is showing signs of recovery, with 8 out of 13 companies that released forecasts expected to be profitable. The professional services sector is performing steadily, while the sports sector is expected to incur losses [10][12]

Investment Rating - The industry investment rating is "Outperform the Market" [5][33] Core Insights - As of February 15, 2026, 42 out of 85 listed companies in the social services sector have released their 2025 earnings forecasts, resulting in a disclosure rate of 49%. The overall pre-profit rate for the sector is 45%, ranking sixth among eight major consumer sectors. The consumption structure in China is shifting from goods to a balanced focus on both goods and services, with experience-based service consumption expected to be a major growth driver. For 2026, stable consumer policy guidance is anticipated, but recovery in the fundamentals will take time due to adjustments in household balance sheets. The first half of 2026 is expected to present mainly structural opportunities [2][3][30]. Summary by Sections Disclosure and Performance - The social services sector has a disclosure rate of 49%, ranking fifth among eight major consumer sectors. Among the 42 companies that have released forecasts, only 19 are expected to be profitable, leading to a pre-profit rate of 45%, which is the sixth highest among consumer sectors. Compared to 2024, the performance of the social services sector is under pressure, with only 14% of companies expected to see year-on-year profit growth, a decrease of 4% from the previous year. The proportion of companies turning losses into profits and those continuing to incur losses has increased to 10% and 48%, respectively, with nearly half of the companies continuing to report losses [3][11][30]. Subsector Performance - Most subsectors have a disclosure rate exceeding 50%, with the tourism and scenic spots sector showing signs of recovery. Among 13 companies that have disclosed forecasts in this sector, 8 are expected to be profitable. The professional services sector remains stable with over half expected to be profitable, while the sports sector is expected to incur losses. The tourism and scenic spots sector continues to face pressure, but there are positive signals of recovery, with the proportion of companies turning losses into profits increasing from 8% to 23%. The hotel and restaurant sector is performing well, with two companies expecting profit increases and a decrease in loss ratios. The education sector, however, is underperforming, with 7 out of 10 companies continuing to report losses [4][15][16][30]. Investment Recommendations - The report suggests focusing on companies in the travel chain sector that will benefit from the implementation of the spring and autumn holiday system and the gradual recovery of consumer confidence. Additionally, attention should be given to leading chain restaurants that are in a critical phase of scaling up and increasing market share, as well as the early-stage value of emerging experience-based sectors such as sports events and concerts [2][30].

金鞍跃马，瑞气盈门。2026马年春节假期，盐城市燕舞集团精心策划"又见燕舞新春有礼"系列活动，联动旗下景区、文博场馆、酒店餐饮等全产业链业 态，以丰富的活动、浓郁的年味、优质的服务，为广大市民和游客打造了一场年味浓郁、体验丰富、安全有序的新春文旅盛宴，成功实现"把人气聚起 来、把消费火起来"的目标。 2月16日至2月23日，盐城燕舞集团共推出新春主题活动720场，累计接待游客近200万人次。旗下中华麋鹿园、丹顶鹤湿地生态旅游区客流与营收实现大幅 增长，大洋湾生态旅游景区、盐镇水街游人如织，三大文博场馆成为新春文化新热点，酒店餐饮消费持续火爆，盐城全域文旅市场呈现出蓬勃向上的良好 态势。 H POR Hilton 색상 VIII 795 埃ൃ 0 AFF 日 春节期间，燕舞集团的亮眼表现受到中央、省、市各级主流媒体的广泛关注与集中报道，全方位展现了盐城新春文旅的独特魅力与浓厚节日氛围。同时， 小红书、抖音等新媒体平台掀起打卡热潮，众多自媒体博主自发体验分享，形成线上线下（300959）联动传播的刷屏效应，进一步提升了"燕舞"品牌的影 响力与美誉度。 作为盐城的城市名片与世遗核心景区，中华麋鹿园与丹顶鹤湿地生态旅 ...