Core Viewpoint - The company reported a significant increase in revenue and profit due to effective product differentiation and sales strategies, leading to a 25.6% rise in total revenue to HKD 6.84 billion [1][2]. Financial Performance - Total revenue increased by 25.6% to HKD 6,843,384,000 compared to HKD 5,448,634,000 in the previous year [1]. - Gross profit rose by 33.2% to HKD 2,373,233,000, with an overall gross margin increase of 2.0 percentage points to a historical high of 34.7% [1][2]. - Operating profit increased by 45.4% to HKD 779,648,000, with an operating margin improvement of 1.6 percentage points to 11.4% [1][2]. - Net profit rose by 44.1% to HKD 601,190,000, with a net profit margin increase of 1.1 percentage points to 8.8% [1][2]. - Earnings attributable to equity holders increased by 42.5% to HKD 619,186,000, resulting in a basic earnings per share increase of 41.9% to HKD 1.05 [1][2]. Dividend and Payout - The company declared an interim dividend of HKD 0.55 per share, maintaining the same dividend as the previous year, with a payout ratio of 52% [2]. Sales Performance - Retail revenue increased by 12.8% to HKD 5,255,286,000, accounting for 76.8% of total revenue [2]. - Wholesale revenue surged by 190.6% to HKD 1,117,398,000, representing 16.3% of total revenue [2]. - Same-store sales growth was recorded at +7.7%, with significant improvements in the mainland market [5][6]. Market Expansion - The company opened 8 new overseas stores and entered the Vietnamese market for the first time [1]. - The company plans to focus on overseas market expansion, market-oriented products, and operational efficiency optimization as part of its new three-year corporate strategy starting from the 2025/26 fiscal year [6].