Group 1: Business Overview - The company's main products are calibration instruments used in industries such as petrochemicals and power generation, serving clients like medium to large enterprises and third-party testing agencies [1] - The product lifecycle is generally 5 to 8 years, with actual replacement cycles depending on usage frequency [2] Group 2: Market Demand and Pricing - Demand varies by industry; process industries like power and petrochemicals have higher procurement needs, while small enterprises often opt for outsourcing calibration services due to cost considerations [1] - Manual instruments are priced between 10,000 to 20,000 yuan, while fully automated and smart products average around 150,000 yuan, reflecting differences in functionality and technology complexity [3] Group 3: International Operations - The Singapore subsidiary focuses on expanding non-US market operations and handling product certification, mitigating the impact of US tariffs [4] - The US tariff rate has increased from 25% to 55%, causing short-term order disruptions; the company is addressing this through price adjustments and shifting non-US orders to the Singapore subsidiary [5] Group 4: Financial Performance - High-margin portable products dominate international sales, with better payment terms compared to domestic sales; the revenue distribution is approximately 54% from the Americas, 30% from Europe and the Middle East, and 16% from Asia and Oceania [6] Group 5: Competitive Landscape - Major competitors include Fluke, Druck, and Wika; the company differentiates itself by addressing customer pain points, rapid product iteration, and high production efficiency, focusing on technical solutions rather than price competition [7] Group 6: Long-term Strategy - The company adopts a conservative growth strategy, emphasizing technology accumulation and product strength, with plans to deepen its presence in the high-end instrument market and develop high-end pressure sensors and digital platforms as a second growth curve [8] Group 7: Digital and Sensor Development - The digital platform, primarily managed by the subsidiary Mingde Software, currently contributes about 5% to 6% of total revenue, offering smart metering solutions that enhance customer loyalty [9] - The company is advancing the development of high-end pressure sensors using silicon piezoresistive technology, aiming for domestic production and application in high-precision fields [9]

Core Viewpoint - The company reported lower-than-expected financial performance for 2024 and Q1 2025, primarily due to declining gross margins and changes in expenses and profits [1][2]. Financial Performance Summary - For 2024, the company achieved revenue of 8.172 billion yuan, a year-on-year increase of 21%, but the net profit attributable to shareholders was 436 million yuan, a decrease of 31% [1]. - In Q1 2025, revenue reached 2.316 billion yuan, reflecting a year-on-year growth of 27% and a quarter-on-quarter increase of 2%. However, the net profit attributable to shareholders was 107 million yuan, down 23% year-on-year but up 329% quarter-on-quarter [1]. - The gross margin for Q4 2024 and Q1 2025 was 23.90% and 22.95%, respectively, showing a decline of 0.65 and 2.95 percentage points year-on-year [2]. Business Segment Performance - In 2024, the smart home appliance control business generated revenue of 3.74 billion yuan, up 43% year-on-year, while the power supply business brought in 2.35 billion yuan, an 11% increase [3]. - For Q1 2025, the smart home appliance control business revenue was 1.23 billion yuan, a 32% increase year-on-year, and the power supply business revenue was 490 million yuan, up 1% [3]. - The company is expected to continue steady revenue growth as it expands its focus on key product areas and overseas markets [3]. Strategic Outlook - The company is diversifying its business and expects improved profitability as various segments scale up [2]. - The data center business is progressing steadily, with expectations for significant deliveries starting in the second half of 2025 [3]. - The company aims to leverage customer partnerships for product updates and market opportunities, building a competitive moat [4]. Profit Forecast and Valuation - The company has adjusted its gross margin assumptions and forecasts net profits of 622 million yuan, 789 million yuan, and 1.013 billion yuan for 2025, 2026, and 2027, respectively [5]. - The estimated price-to-earnings ratio for 2025 is set at 46.4 times, reflecting a 40% premium over comparable companies, with a target price of 52.91 yuan [5].