Core Viewpoint - Apple is shifting from its traditional "autumn product launch" model to a "dual-season launch" strategy starting with the iPhone 18 series, aiming to release high-end models in the fall and more affordable models in the spring [2][3]. Group 1: New Launch Strategy - The new plan will see high-end models like iPhone 18 Pro and the rumored foldable iPhone released in the fall of 2026, while more budget-friendly models such as iPhone 18 and iPhone 18e will be launched in spring 2027 [2]. - This "high-end in autumn, budget-friendly in spring" approach is expected to continue for several years, with Apple planning to release five to six new models annually to better compete in the market [2][3]. Group 2: Rationale Behind the Change - The decision to alter the launch schedule is driven by the realization that concentrating all iPhone releases in the fall has become a burden, complicating revenue distribution and increasing pressure on marketing and engineering teams [2][3]. - The new strategy aims to balance revenue throughout the year, reduce stress on employees and manufacturing partners, and prevent marketing conflicts between high-end and entry-level models [3]. Group 3: Product Line Transformations - Apple plans to introduce three new iPhone models over the next three years, including the first foldable iPhone in fall 2024 and a high-end model with curved glass and hidden cameras in 2027 [3]. - The second-generation iPhone Air is not delayed due to poor sales but is not explicitly planned for next year, indicating a shift away from strict annual release cycles [3][5]. Group 4: iPhone Air Insights - The second-generation iPhone Air will focus on a more efficient 2nm processor, which is expected to enhance battery life compared to the first generation [5]. - The iPhone Air serves as a "technology experiment" leading to the foldable iPhone, utilizing similar materials and technologies to refine Apple's supply chain [5]. - Sales expectations for the iPhone Air are conservative, projected to account for 6% to 8% of total new iPhone sales, similar to the performance of the iPhone 16 Plus [5].