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燕京啤酒:今年正式实施“啤酒+饮料”组合营销策略;张裕A:首次回购境内上市外资股(B股)30万股丨酒业早参
Mei Ri Jing Ji Xin Wen· 2025-06-27 00:58
Group 1 - Yanjing Beer officially implements a "beer + beverage" combination marketing strategy to cater to the preferences of younger consumers [1] - The strategy leverages the synergy between beer and soda in production equipment, supply chain, and terminal channels, focusing on dining scenarios [1] - Best Soda is positioned as a strategic innovation to expand the beer category and enhance brand value while optimizing consumer scenario coverage [1] Group 2 - Zunyi City initiates a special rectification campaign against illegal activities in the production and sale of liquor, emphasizing a zero-tolerance approach [2] - The campaign aims to combat practices such as using food-grade alcohol for blending, substandard products, and false advertising to maintain a healthy development environment for the liquor industry [2] - This initiative is expected to purify the market environment and enhance the product image of compliant enterprises, potentially impacting the overall health of the liquor industry and regional brand value [2] Group 3 - Zhangyu A announces its first buyback of 300,000 B-shares, representing 0.0446546% of the total share capital, with a total transaction amount of 2.5262 million HKD [3] - The buyback is conducted in accordance with relevant laws and regulations, reflecting the company's recognition of its own value and commitment to shareholder returns [3] - This action may lead to increased market attention on the company's governance and capital operations, influencing investor assessments of future strategies and capital efficiency [3]