Group 1 - Yanjing Beer officially implements a "beer + beverage" combination marketing strategy to cater to the preferences of younger consumers [1] - The strategy leverages the synergy between beer and soda in production equipment, supply chain, and terminal channels, focusing on dining scenarios [1] - Best Soda is positioned as a strategic innovation to expand the beer category and enhance brand value while optimizing consumer scenario coverage [1] Group 2 - Zunyi City initiates a special rectification campaign against illegal activities in the production and sale of liquor, emphasizing a zero-tolerance approach [2] - The campaign aims to combat practices such as using food-grade alcohol for blending, substandard products, and false advertising to maintain a healthy development environment for the liquor industry [2] - This initiative is expected to purify the market environment and enhance the product image of compliant enterprises, potentially impacting the overall health of the liquor industry and regional brand value [2] Group 3 - Zhangyu A announces its first buyback of 300,000 B-shares, representing 0.0446546% of the total share capital, with a total transaction amount of 2.5262 million HKD [3] - The buyback is conducted in accordance with relevant laws and regulations, reflecting the company's recognition of its own value and commitment to shareholder returns [3] - This action may lead to increased market attention on the company's governance and capital operations, influencing investor assessments of future strategies and capital efficiency [3]

Investment Rating - The report upgrades the investment rating to "Buy" with a target price of 36.18 CNY, reflecting a reasonable valuation level of 27 times the earnings per share for 2027 [4][5]. Core Views - The company is expected to experience a second growth curve, driven by its dual attributes in beverages and small category wines, particularly in the whiskey market, which is still in its early stages in China [2][3]. - The whiskey market in China has significant growth potential, with the current market size being only 55 billion CNY, representing a mere 0.8% of the total liquor market [13][20]. - The company has successfully localized imported products, as evidenced by its previous success in the ready-to-drink (RTD) segment, and aims to replicate this success in the whiskey market [8][36]. Financial Forecast and Investment Recommendations - The forecast for earnings per share from 2025 to 2027 is 0.81 CNY, 1.00 CNY, and 1.34 CNY respectively, with a projected revenue growth of 19.2% in 2025, 18.0% in 2026, and 26.2% in 2027 [4]. - The company’s revenue is expected to reach 3,634 million CNY in 2025, 4,288 million CNY in 2026, and 5,410 million CNY in 2027, indicating a strong growth trajectory [4]. Market Analysis - The whiskey segment is projected to grow significantly, with the potential for domestic brands to capture a larger market share, aiming for a 50% domestic market penetration by leveraging local production and unique flavor profiles [37][39]. - The report highlights that the company’s whiskey products are positioned in the mass market price range, which is crucial for stimulating initial consumer interest and expanding market share [57][58]. Strategic Positioning - The company is building a liquor matrix with its whiskey brands, including Baileys and Laizhou, to establish itself as a leader in the domestic whiskey market [33]. - The marketing strategy focuses on experiential marketing and collaboration with local distributors to enhance brand recognition and consumer engagement [34][36].

丨证券研究报告丨 公司研究丨点评报告丨菜百股份（605599.SH） [Table_Title] 菜百股份 2024 年报和 2025 年一季报点评：全 直营稳健经营，Q1 业绩表现优异 报告要点 [Table_Summary] 公司 2024 年营收 202.3 亿元，同比增长 22.2%，归母净利润 7.2 亿元，同比增长 1.7%；2025Q1 收入 82.2 亿元，同比增长 30.2%，归母净利润 3.2 亿元，同比增长 17.3%，扣非归母净利润 2.8 亿元，同比增长 9.9%。 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 分析师及联系人 [Table_Author] SAC：S0490514080004 SAC：S0490520080019 SFC：BUV258 李锦 罗祎 张彦淳 1 菜百股份（605599.SH） cjzqdt11111 [Table_Title 菜百股份 2024 2] 年报和 2025 年一季报点评：全 直营稳健经营，Q1 业绩表现优异 [Table_Summary2] 事件描述 公司 2024 年营收 202.3 亿元，同 ...

构建www.tanhuatv.cc数字化渠道的核心方法包括明确渠道规划与定位、建设与优化数字化渠道、数据驱 动与智能化运营、渠道协同与整合以及持续创新与优化等方面。这些方法的综合运用将有助于企业提升 数字化渠道的效能和竞争力。 一、明确渠道规划与定位 企业应根据自身业务特点、市场需求以及竞争态势，制定合适的渠道策略，明确各渠道的定位和功能。 这包括确定数字化渠道的目标受众、覆盖范围、服务内容等，以确保渠道建设符合企业战略方向。 二、建设与优化数字化渠道 1. 建立多元化渠道：企业应建立包括官方网站、社交媒体平台、电商平台等在内的多元化数字化渠 道，以满足不同用户的需求和场景。同时，关注新兴技术的发展和应用，如短视频、直播等，不 断拓展新的渠道形式。 2. 优化用户体验：注重提升数字化渠道的用户体验，包括优化界面设计、提高交互性、简化操作流 程等，以增强用户的满意度和忠诚度。 3. 强化品牌传播：通过数字化渠道强化品牌形象的塑造和传播，利用线上活动、优惠券、会员制度 等方式，吸引用户参与和互动，提高渠道的活跃度和转化率。 三、数据驱动与智能化运营 1. 收集与分析数据：充分利用大数据技术，收集和分析用户数据、市 ...

线上渠道势能不减，线下分销持续发力。在线上，公司依托"D+N"全渠道协同体系，短视频电商定 位"新品类发动机"，主动打造爆品，并在货架电商有效承接，带动综合电商稳步增长。在线下，24年5 月公司召开全域生态大会，发布了新的区域分销模式，提出百万终端，百亿规模的"双百目标"。公司重 点聚焦分销业务，逐步推动日销品区域化深度分销的打造。 构建全品类产品矩阵，爱折扣完善社区折扣业态布局。在"高端性价比"总战略牵引下，公司加速零食产 品上新，为全渠道适配并经营全品类零食，24全年累计上线超1000款SKU。公司通过"一品一链"的供应 链管理模式，重新梳理价值链，做强一批大单品；通过"品销合一"的协同价值观，做强新组织。24年10 月公司公告收购爱折扣，完善硬折扣社区业态的全面布局。 公司发布25年一季报，实现营业收入37.23亿元，同比微增2.13%。归母净利润为2.39亿元，同比下降 22.46%；扣非归母净利润为1.62亿元，同比下降38.31%。 平安观点： 毛利率小幅下滑，净利率短期承压。25Q1公司毛利率同比小幅下滑0.66个百分点至26.74%；销售费用 率为18.67%，同比增长2.41个百分点，反映了 ...

星标 ★ IPO日报 精彩文章第一时间推送 近日，天元宠物发布公告称，公司正在筹划通过发行股份及支付现金方式购买广州淘通科技股份有限公司（下称 "淘通科技"）控 股权并募集配套资金事项。 因标的公司估值及定价尚未最终确定，本次交易预计构成重大资产重组，但不会导致公司实际控制人发生变更，不构成重组上市。 需要指出的是，这是2022年上市以来，天元宠物首次发起的重大资产重组。而在此次收购计划前，公司已经"悄悄"收购了淘通科技10% 股权…… 制图：佘诗婕 " 标的公司曾挂牌新三板 " 据了解，淘通科技成立于2012年，是一家专注于服务全球知名快消品品牌的电子商务综合服务商，总部位于广州市天河区，经营品类涉 及食品、酒水、母婴、个护、保健、宠物食品等。 " 已是公司关联人 " 需要指出的是，今年1月，公司公告称，上市公司近期收购了淘通科技10%股权，公司副总裁、财务总监张中平担任淘通科技董事，公司 认定淘通科技为公司的关联人。 双方在日常经营中已有往来，2024年1月—11月，公司及子公司与淘通科技及其子公司发生的交易金额为19907.91万元。 根据天元宠物对2025年度日常关联交易的披露，公司及子公司预计向关联 ...