Core Insights - The article highlights the trend of product segmentation among exhibitors at the China International Import Expo, focusing on tailored cleaning solutions and consumer preferences in the Chinese market [2][3][4]. Group 1: Product Segmentation - The Portuguese cleaning brand Mootaa has introduced a green natural series of cleaning products tailored for specific household scenarios, expanding from 4 to 7 SKUs for the Chinese market [2]. - Mootaa's new products include specialized cleaners for kitchens, bathrooms, and laundry, with enhanced stain removal capabilities to meet local demands [2][3]. - Philips has launched new shavers targeting different consumer demographics, including high-net-worth individuals and young consumers, with products priced from around 100 to 3000 RMB [4]. Group 2: Market Adaptation - Mootaa has established a comprehensive online and offline sales network in China, partnering with major e-commerce platforms and supermarkets, achieving a retail scale of 400 million RMB with a compound annual growth rate of over 30% [3]. - Kao's brand freeplus has introduced a cleansing oil to complement its existing product line, reflecting a strategy to cater to local consumer needs and preferences [4][5]. - Kao's health care brand, Meishuli, has adapted its products for the Chinese market, including steam eye masks and foot-soaking products, which have shown promising sales performance [5].

Core Insights - The trend of product segmentation is becoming a key development logic for exhibitors at the China International Import Expo [2] Group 1: Product Segmentation by Usage Scenarios - Mootaa launched a green natural product line at the expo, covering three household cleaning scenarios: clothing cleaning, bathroom descaling, and kitchen grease removal [3] - The SKU for the Chinese market was increased from 4 to 7, with a focus on specialized products like kitchen cleaners and floor cleaners, adapting to local needs for effective grease removal [3] - Mootaa's retail scale in the Chinese market has reached 400 million RMB, with a compound annual growth rate of over 30% [3] Group 2: Product Segmentation by Target Demographics - Philips introduced the new Series 9 Pro shaver, priced around 3000 RMB, targeting high-net-worth individuals seeking quality [4] - The company also launched a budget-friendly shaver aimed at young consumers, priced at around 100 RMB, catering to students and early-career professionals [4] - Philips' previous product, the Pebble Shaver, is designed for business travelers, priced between 500 and 800 RMB, emphasizing portability and long battery life [4] Group 3: Product Segmentation by Efficacy - Kao's freeplus brand showcased a new cleansing oil targeting makeup removal, expanding its product line based on the popular cleansing cream [5] - The brand has previously introduced oil-control cleansing creams tailored to Chinese consumers, and the new cleansing oil is part of a broader localization strategy [5] - Kao's other brand, Meishuli, has adapted its products to meet unique Chinese consumer needs, such as steam eye masks and foot-soaking products, which have shown strong sales performance [5]