Core Insights - The article highlights the trend of product segmentation among exhibitors at the China International Import Expo, focusing on tailored cleaning solutions and consumer preferences in the Chinese market [2][3][4]. Group 1: Product Segmentation - The Portuguese cleaning brand Mootaa has introduced a green natural series of cleaning products tailored for specific household scenarios, expanding from 4 to 7 SKUs for the Chinese market [2]. - Mootaa's new products include specialized cleaners for kitchens, bathrooms, and laundry, with enhanced stain removal capabilities to meet local demands [2][3]. - Philips has launched new shavers targeting different consumer demographics, including high-net-worth individuals and young consumers, with products priced from around 100 to 3000 RMB [4]. Group 2: Market Adaptation - Mootaa has established a comprehensive online and offline sales network in China, partnering with major e-commerce platforms and supermarkets, achieving a retail scale of 400 million RMB with a compound annual growth rate of over 30% [3]. - Kao's brand freeplus has introduced a cleansing oil to complement its existing product line, reflecting a strategy to cater to local consumer needs and preferences [4][5]. - Kao's health care brand, Meishuli, has adapted its products for the Chinese market, including steam eye masks and foot-soaking products, which have shown promising sales performance [5].