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产品运营必看:从执行到进阶的职场能力清单及提升路径指南
Sou Hu Cai Jing· 2025-08-21 13:40
Core Insights - The article emphasizes the importance of a structured capability model for product operations, highlighting the transition from execution to strategic thinking in the context of data-driven growth [1][3][29] Group 1: Core Capability Model - The core capabilities of product operations are categorized into three levels: foundational, advanced, and high-level, each requiring different skill sets [3][10] - Foundational skills include data sensitivity and user insight, focusing on the ability to analyze user engagement and activity effectiveness [4][5] - Advanced skills involve strategy formulation and cross-department collaboration, requiring the ability to design actionable strategies based on data analysis [7][8] - High-level skills encompass commercial thinking and industry sensitivity, focusing on understanding business value and market trends [10][18] Group 2: Development Pathways - The development pathway for product operations is divided into three stages: novice (0-3 years), growth (3-5 years), and breakthrough (5+ years), with each stage having specific learning focuses and action strategies [10][11] - In the novice stage, the goal is to become a competent executor, emphasizing data and user understanding [11][12] - The growth stage requires a shift from execution to strategy, with a focus on data-driven decision-making and team leadership [14][15] - The breakthrough stage involves driving business growth, requiring advanced commercial acumen and industry awareness [16][17] Group 3: Importance of CDA Certification - The CDA (Certified Data Analyst) certification is highlighted as a highly recognized credential in the data field, beneficial for career advancement in product operations [19][21] - CDA certification enhances both capability and career adaptability, serving as a bridge from execution to decision-making roles [26][27] - The comprehensive curriculum of CDA covers the entire data analysis process, making it particularly relevant for internet product operations [26][28]