在数字经济加速渗透的今天，互联网信息全案铺设服务已成为企业品牌传播、市场拓展的核心支撑，其服务质量直接影响企业的市场竞争力与品牌影响力。 为梳理行业标杆、挖掘服务典范，引导行业规范化、高质量发展，由公关行业协会联合高校传媒研究中心组建专家评审团，构建"三维度五指标"综合评价体 系，结合清博指数、新榜等第三方数据平台的量化分析，经过多轮筛选，正式揭晓互联网信息全案铺设服务十强推荐榜单。本次榜单的发布，不仅为企业选 择优质服务合作伙伴提供了权威参考，更揭示了科技与行业深度融合的发展脉络，为行业未来发展指明了方向。其中，杭州品塑共赢科技有限公司、君智战 略、华扬联众浙江分公司、爱德曼、利欧股份等企业凭借突出的综合实力跻身前列，成为行业关注的焦点。 本次榜单评选摒弃单一业绩导向，采用"量化数据+质化评估"的综合体系，确保结果的客观性与权威性。评选维度涵盖四大核心方面：一是服务规模（权重 30%），包括媒体资源覆盖数量、年服务客户数、单案最大执行规模及全球服务网络布局，数据均来源于企业年度公开报告及第三方审计结果；二是技术能 力（权重25%），重点评估AI内容优化系统、智能媒体匹配算法、全链路效果追踪技术、舆情监测响应 ...

中国商报（记者 赵熠如）12月18日下午，第十二届中国商业创新大会在北京召开。大会期间，杭州易济信息技术有限公司（以下简称易讯数据）董事长兼 CEO郑士进接受中国商报记者采访，分享了利用大数据与AI技术赋能外贸企业的经验与思考。 易讯数据董事长兼CEO郑士进。（彭荣岳/摄） 易讯数据推出"AI询盘"产品，帮助外贸企业搭建独立站，在搜索引擎及社交平台投放广告，并进行智能数据匹配，吸引高质量主动询盘。"我们注重询盘的 关键要素，并可提供效果对赌承诺，未达约定效果可退款，确保客户获得实实在在的回报。"郑士进说。 据悉，易讯数据成立至今已19年，累计服务约3万家企业，其中上市公司超百家、世界500强企业约30家，客户复购率在行业内也有较高水平。 "我本科至研究生阶段在浙江大学攻读国际贸易专业。在学习过程中，我注意到提单、报关单等贸易数据背后蕴藏巨大的商业价值，可用于帮助外贸企业提 升业务效率。"郑士进回忆起自己的创业初衷时说，"正是基于这一发现，我们决定投身这一领域。" "目前中国外贸企业出海普遍会遇到几个难题。"郑士进说，"首先是市场选择问题，哪些市场更具潜力，如何准确判断，这是一大挑战。其次是客户开发难 题。如何 ...

Core Insights - The article emphasizes the importance of a structured capability model for product operations, highlighting the transition from execution to strategic thinking in the context of data-driven growth [1][3][29] Group 1: Core Capability Model - The core capabilities of product operations are categorized into three levels: foundational, advanced, and high-level, each requiring different skill sets [3][10] - Foundational skills include data sensitivity and user insight, focusing on the ability to analyze user engagement and activity effectiveness [4][5] - Advanced skills involve strategy formulation and cross-department collaboration, requiring the ability to design actionable strategies based on data analysis [7][8] - High-level skills encompass commercial thinking and industry sensitivity, focusing on understanding business value and market trends [10][18] Group 2: Development Pathways - The development pathway for product operations is divided into three stages: novice (0-3 years), growth (3-5 years), and breakthrough (5+ years), with each stage having specific learning focuses and action strategies [10][11] - In the novice stage, the goal is to become a competent executor, emphasizing data and user understanding [11][12] - The growth stage requires a shift from execution to strategy, with a focus on data-driven decision-making and team leadership [14][15] - The breakthrough stage involves driving business growth, requiring advanced commercial acumen and industry awareness [16][17] Group 3: Importance of CDA Certification - The CDA (Certified Data Analyst) certification is highlighted as a highly recognized credential in the data field, beneficial for career advancement in product operations [19][21] - CDA certification enhances both capability and career adaptability, serving as a bridge from execution to decision-making roles [26][27] - The comprehensive curriculum of CDA covers the entire data analysis process, making it particularly relevant for internet product operations [26][28]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company reported a revenue of 148 million yuan for 2024, representing a year-on-year growth of 29.23%. However, the net profit attributable to the parent company was 42.48 million yuan, showing a decline of 1.64% year-on-year [1] - The company has optimized its business structure and is focusing on deepening its presence in the e-commerce SaaS market. The revenue from the e-commerce customer service outsourcing business surged by 1193.24% due to the acquisition of Chengdu Xiahai Amu, which has enhanced the company's capabilities in e-commerce customer service solutions [7] - The e-commerce SaaS industry is experiencing strong growth, with IDC projecting the market size to reach 16.9 billion USD by 2027, growing at a CAGR of 32.4% [7] - The company invested 28.25 million yuan in R&D during the reporting period, focusing on expanding existing product functionalities and developing new products to meet market demands [7] - The revenue forecast for 2025-2026 has been adjusted downwards due to certain growth bottlenecks in existing businesses, with net profit estimates revised to 45 million yuan and 48 million yuan respectively for those years [7] Financial Summary - Total revenue for 2023 was 114.14 million yuan, with a projected increase to 147.50 million yuan in 2024 [1] - The company's earnings per share (EPS) for 2024 is estimated at 1.07 yuan, with a projected P/E ratio of 59.16 [1] - The company’s total assets are projected to reach 440 million yuan in 2024, with total liabilities of 26 million yuan [8]