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产销一体+自有品牌,汇通达网络(9878.HK)家居产业发展觅得“加速器”
Cai Fu Zai Xian· 2025-08-22 04:07
Core Viewpoint - Huitongda Network is advancing its strategic layout in the home furnishing and building materials sector, focusing on "production and sales integration" and developing its own brand products to enhance profitability and market presence [1][3]. Group 1: Strategic Developments - Since 2018, Huitongda has been developing an industrial internet model across multiple sectors, entering the home furnishing market [3]. - In 2024, the company initiated an industrial upgrade focusing on a B2F efficient supply chain driven by orders, integrating raw materials, factories, and channels [3]. - The introduction of high-quality, competitively priced proprietary home furnishing brands aims to expand market reach [3]. Group 2: Profitability and Efficiency - The new model has resulted in a significant increase in gross margins, with proprietary home furnishing products achieving over double the gross margin compared to previous agency or cooperative brands [3]. - The integration of production and sales has led to cost reductions and efficiency improvements across the entire supply chain, benefiting upstream processing plants, home furnishing factories, channel distributors, and consumers [5]. - For example, a high-quality water-based lacquer oak bed can be priced 10%-15% lower than well-known brands, providing stable orders for factories and better prices for consumers [5]. Group 3: Growth and Expansion - The home furnishing industry upgrade represented by Huitongda injects new momentum for high-quality development, with visible long-term scale and profit potential [7]. - The proprietary home furnishing products are sold through the company's member store network and expanded into e-commerce and third-party offline channels [7]. - Huitongda is also participating in local government initiatives to promote consumption, further enhancing its market presence [7]. - Future plans include leveraging AI and digitalization to improve efficiency across the entire production, research, and sales chain [7].