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福桃集团董事长杨珂:“亲民+养生”酒赛道未来大有潜力
Sou Hu Cai Jing· 2025-03-24 06:26
Group 1 - The core viewpoint of the article emphasizes the potential of the "affordable + health" liquor segment, as articulated by Yang Ke, Chairman of Futao Group [1][7] - The 112th National Sugar and Wine Commodity Fair serves as a strategic platform for Futao Group, allowing the company to showcase its brand and products, particularly the Futao Three Ginseng Liquor [2][3] - The company plans to unveil its "Five-Year 123 Strategy" at the fair, aiming to become the national leader in the ginseng liquor category and the second in the露酒 category by 2025 [4] Group 2 - The future market size for health-oriented liquor is projected to exceed 100 billion yuan, driven by the integration of traditional food and medicinal materials [5] - The company identifies the "affordable + health" liquor segment as a significant growth opportunity, aligning with the trend of rational consumer spending [7] - Yang Ke suggests that the liquor industry must adapt through the "new four transformations," focusing on value visibility, diverse consumption scenarios, technology accessibility, and industry collaboration [7]