Core Insights - The animation film industry has evolved from simple technology to hand-drawn methods, then to computer animation, and now to a diversified approach leveraging artificial intelligence and other technologies [2] - The industry is experiencing a broad development outlook as it integrates modern technology with traditional cultural elements [2] Industry Overview - The animation film industry value chain consists of upstream technology and creative foundations, midstream content creation and production, and downstream promotion and monetization [5] - Each segment collaborates, and with technological advancements and changing market demands, the industry is moving towards industrialization and diversification, with increasing importance of derivative product development [5] Market Performance - In 2024, a total of 62 animated films were released in China, including 4 major re-releases, generating a total box office of 6.863 billion yuan, a 15% decrease compared to the previous year [8] - The overall Chinese film market declined, with most animated films underperforming at the box office, while imported animations showed strong performance, indicating a shift in market dynamics [8] IP Development Trends - The full industry chain development of high-quality animation IP is becoming a trend, where successful animated films can generate revenue through characters, storylines, games, merchandise, and theme parks [10] - Domestic works like "Ne Zha" demonstrate the potential of IP, while animation is increasingly integrating with cultural tourism and education, creating new business value and cultural impact [10] Research Methodology - The research team employed a combination of desktop research, quantitative surveys, and qualitative analysis to comprehensively analyze the animation film industry's market capacity, value chain, operational characteristics, profitability, and business models [10] - Various analytical models such as SCP, SWOT, PEST, regression analysis, and SPACE matrix were utilized to assess the market environment, industry policies, competitive landscape, technological innovations, market risks, industry barriers, opportunities, and challenges [10] Future Projections - The report includes a detailed analysis of the animation film industry's development environment from 2020 to 2024, along with forecasts for the market competition landscape and development trends from 2025 to 2031 [12][23]