随着中国动画电影的蓬勃发展，技术实力和制作水准不断提升，创作者们也开始思考如何打造属于自己 的原创IP。从大银幕延伸至生活方式领域，围绕动画形象开发的周边产品层出不穷。在近期于日本东京 秋叶原举办的动漫潮玩展上，中国动漫衍生的潮玩与收藏玩具也走进日本市场，在东京等地备受年轻人 喜爱，成为中日文化交流中一股新潮流。 日本动漫游戏产业联合会理事长 关口贡：我认为中国的文化产业今后，一定会取得长足发展。 （央视财经《天下财经》）从《哪吒2》到《罗小黑战记2》，一批兼具文化底蕴与现代视觉魅力的中国 动画作品相继在日本上映。随着国际影响力的提升，中国动画正从单一影片输出，迈向原创IP的全产业 链发展。 总台记者 林博翰：在2025年东京国际影视节展上，可以看到中国影视作品展台当中，动画电影的比例 明显有所上升，5张电影海报当中，就有4张是动画电影的海报。在今年，像《哪吒2》等优秀的动画作 品，不仅在国内屡创票房佳绩，也逐渐走向海外市场，中国动画电影正在以独特的美学与叙事方式，给 全球观众带来视听享受与情感共鸣。 日本媒体界人士 武居新：我知道像《哪吒2》这样中国的动画电影特别有人气，我从新闻当中了解到， 包括人工智能技 ...

画电影行业从最初借助简单技术诞生，到通过手绘等方式发展，再到电脑动画兴起，如今借助人工智能等技术迈向多元化。期间，各国不断推出经典作品， 中国动画也从民族化探索走向与现代技术融合的新征程，行业发展前景愈发广阔。 动画电影产业链上游提供技术与创意基础，中游专注内容创作生产，下游负责推广变现。各环节相互协作，随着技术发展和市场需求变化，产业链不断完 善，朝着工业化、多元化方向发展，同时衍生品开发等环节重要性日益凸显，推动行业形成更完整的盈利模式。 本文节选自华经产业研究院发布的《2025年中国动画电影行业发展现状及趋势分析，优质动画IP的全产业链开发是趋势「图」》，如需获取全文内容，可进 入华经情报网搜索查看。 报告目录 第一章 2020-2024年中国动画电影行业发展环境分析 第二章 动画电影行业发展概述 第三章 2020-2024年全球动画电影行业市场运行形势分析 第四章 2020-2024年中国动画电影行业技术发展分析 第一节 中国经济环境分析 一、2020-2024年宏观经济运行状况分析 二、2020-2024年中国居民（消费者）收入状况分析 三、2020-2024年中国城市化率 四、2020-2024年 ...

动画电影《三国的星空》（第一部）海报。 资料图片 从暑期档到国庆档，国产动画电影热力连场。先是暑期档，《浪浪山小妖怪》两天票房破亿、累计票房 破17亿，《罗小黑战记2》战绩超越前作，显著提升IP含金量，《聊斋：兰若寺》以极致美学呈现"至情 超越生死"的中式浪漫；再是国庆档，《猪猪侠·一只老猪的逆袭》实现少儿IP转型，努力吸引全年龄段 观众，《三国的星空》（第一部）试图重构三国史诗，在大开大合中展开历史想象。 文化内涵赋予技术创新以人文温度。《三国的星空》（第一部）以数字技术高精度还原东汉三国时期的 甲胄形制、阵法排布、古战场地貌及礼仪规范，再现曹操讨董卓、迎天子、战官渡等历史事件，但在磅 礴的视听语言之外，让观众沉浸其间的还是主题意旨，是时代洪流中个人的使命、选择与信念等深层命 题。正是在潜移默化中传递了这种文化思索，遥远的历史才变得可感可知。《浪浪山小妖怪》对水墨动 画的传统进行了创造性转化，通过行云流水的技术呈现，把当代年轻人的生存境遇和情感悲欢刻进故 事，让作品超越了单纯的娱乐属性，成为社会情绪的表达载体。 文化内涵还是中国动画走出去、赢得世界目光的重要支撑。动画是"造梦的艺术"，也是沟通心灵、联结 不 ...

近年来，中国电影持续绽放光彩，佳作频出。从《流浪地球》的科幻奇景到《好东西》的温情叙事，从《哪吒之魔童闹海》的神话新编到《浪浪山小妖怪》 的东方美学，中国电影不断实现口碑与票房的双赢。 伴随产业的发展，"电影+文旅"已成为一种新风尚。越来越多人喜欢循着电影的足迹，前往取景地感受银幕内外的风景。这个国庆假期，央视新闻推出"跟着 电影去旅行"系列活动，带你打卡电影取景地。 今天，我们聚焦国产动画电影。或许在很多人心中，动画世界总是天马行空，是虚构的梦幻天地，但实际上，很多动画场景都能在现实中找到灵感源头。 走，一起出发去旅行！ 《哪吒之魔童闹海》 踏上探寻人间仙境之旅 《哪吒之魔童闹海》编织的奇幻神话世界中的很多场景，都源自人间仙境。 桂林山水 影片中，哪吒的家乡陈塘关作为故事的主要发生地，见证了哪吒的成长变化。充满奇幻色彩的陈塘关风光，设计时借鉴了广西桂林的山水景观。 据悉，建模动画师耗时两个多月，收集"喀斯特地貌山体""龙胜龙脊梯田""漓江流域水体"等元素，最终将桂林的灵秀搬上大银幕。 在特效加持下，影片呈现的是一幅绝美的中国风画卷，让人对陈塘关这个神秘之地充满遐想。 在桂林，乘竹筏悠悠穿梭在漓江之上，两岸青 ...

研讨会上，咏声动漫副总裁、影片总导演陆锦明介绍，《猪猪侠·一只老猪的逆袭》是猪猪侠系列20周 年重磅之作，目标是打破猪猪侠"低幼"刻板印象，将其从单纯的儿童冒险动画转变为全年龄段可享、兼 具欢笑与感动的作品。北京电影学院中国动画研究院常务副院长曹小卉认为"守旧守不住IP"，并指猪猪 侠从儿童动画走向合家欢乃至全年龄段作品，体现出中国经典IP在延续中迭代、在传承中创新的必然路 径。 北京电影学院动画学院教授、博士生导师李剑平表示，与以神话题材为主的其他地区创作不同，广东动 画更显"童心"，而童话创作本身在中国文学与动画体系中本就具有较高难度，因此猪猪侠IP历时二十年 的持续开发尤显不易。 南都讯 记者王森 发自北京 据悉，猪猪侠20周年电影《猪猪侠·一只老猪的逆袭》即将在10月1日国庆档 上映。近日，由中国文联电影艺术中心、中国世界电影学会主办的猪猪侠20周年电影创作创新暨《猪猪 侠·一只老猪的逆袭》观摩研讨会在北京举行。 今年正值咏声动漫旗下国民IP"猪猪侠"诞生20周年，咏声动漫推出《猪猪侠·一只老猪的逆袭》。据了 解，作为咏声动漫每年稳定推出的系列电影之一，该片是IP发展从"低幼向"迈向"全龄向"的系统性 ...

Core Insights - The project "Ghibli Studio's Magical Journey" will open at Guangzhou Tower on December 25, 2025, and will run until October 8, 2026, offering an immersive experience of Studio Ghibli's iconic films [1][2] - The project aims to enhance the cultural tourism industry in Guangzhou by integrating new business models and consumer experiences [1][3] Group 1 - The project will cover nearly 3,000 square meters, featuring multimedia interactive designs and three-dimensional scenes from Ghibli films, providing a unique immersive experience for visitors [1][2] - Studio Ghibli, founded in 1985 by Hayao Miyazaki, Isao Takahata, and Toshio Suzuki, is renowned for its high-quality animated films, and this year marks its 40th anniversary [1][2] - The project is officially authorized by Studio Ghibli and has been developed over nearly a year in collaboration with a team experienced in creating attractions for top global theme parks [2] Group 2 - Guangzhou Tower is transforming into a comprehensive cultural tourism enterprise, integrating sightseeing, dining, entertainment, exhibitions, performances, and cultural creativity under the "Guangzhou Tower+" strategy [2] - The opening of the Guangzhou Tower Theater aligns with Guangzhou's strategy to become an international performing arts capital and a world-class tourism destination [3] - The project will leverage cultural and technological empowerment to create a highly anticipated IP entertainment experience in the Greater Bay Area by 2026 [3]

Core Viewpoint - The dramatic personal and professional trajectories of Wang Wei and Yang Lei, once a power couple in the Chinese internet industry, illustrate the profound impact of personal relationships on business outcomes and the evolution of the industry itself [1][12]. Group 1: Company Development - Wang Wei founded Tudou in 2005, capturing the burgeoning video-sharing market in China, coinciding with YouTube's early days [3]. - Tudou's rapid user growth was significantly aided by Yang Lei's media connections, which helped attract investments and celebrity endorsements [4]. - The company's plans for a NASDAQ listing were thwarted by a legal dispute initiated by Yang Lei, who sought to claim 38% of the company's shares, leading to a freeze on assets [6][8]. Group 2: Market Competition - The legal battle between Wang Wei and Yang Lei allowed competitors like Youku to gain a strategic advantage, ultimately leading to Tudou's merger with Youku in 2012 [8]. - The merger marked a significant shift in the competitive landscape of the Chinese video-sharing market, with Tudou losing its independent status [8]. Group 3: Personal Outcomes - Post-divorce, Wang Wei successfully transitioned into the animation industry, founding Light Chaser Animation and achieving significant box office success with films like "White Snake: Origin," which grossed 1.7 billion [9]. - Yang Lei continued her career in media, becoming a well-known family mediation expert on television, maintaining a stable yet less dynamic professional trajectory compared to Wang Wei [11]. Group 4: Long-term Impact - The fallout from their divorce and subsequent legal battles not only altered their personal lives but also had lasting implications for the Chinese internet and media landscape, highlighting the intertwining of personal and professional realms [12].

Core Insights - The success of domestic animated films like "The King's Avatar" and "The Legend of Nezha" reflects breakthroughs in both industrial logic and cultural expression [1][2] - The transformation of domestic animation involves a shift from superficial cultural representation to a deeper resonance with contemporary life [1] - The industry has moved from a cycle of "low quality" to a positive cycle of "high quality" and "market recognition" [1] Industry Developments - The production team of "The Legend of Nezha" included 4,000 members, with 30% coming from gaming and illustration backgrounds, enhancing the visual style [1] - "The King's Avatar" involved collaboration with sociologists to refine the script, integrating real-world elements into animation [1] - The focus on cross-disciplinary collaboration has expanded the creative process beyond traditional art to include various academic contributions [1] Cultural Impact - Domestic animated films are transitioning from merely shaping characters to shaping values, resonating with audiences globally [2] - "The Legend of Nezha" captivated international viewers not only with its visual effects but also with its themes of defying fate [2] - "The King's Avatar" emphasizes the dignity of small characters, allowing diverse cultural backgrounds to connect with the narrative [2] Future Outlook - The market still lacks successful original worldview projects beyond classic IPs like Nezha and Sun Wukong [2] - The evolution from "Nezha" to "The King's Avatar" indicates a growing creative identity rooted in traditional culture and contemporary concerns [2] - There is optimism for the future of domestic animation to produce blockbuster hits and establish a unique Chinese animation aesthetic on the global stage [2]

Core Insights - The 2025 summer movie season concluded with a total box office of 11.966 billion yuan and 321 million viewers, marking a year-on-year increase of 2.76% and 12.75% respectively [1][6] - Animation films performed notably well, with 24 new releases generating a total box office of 2.976 billion yuan, making it the third highest in 11 years [6][11] Box Office Performance - The animation segment accounted for approximately 1/4 of the total summer box office, with 15 domestic and 9 imported films [6][11] - The highest-grossing animation film was "浪浪山小妖怪" (Wang Wang Mountain Little Monster), which earned 1.455 billion yuan, surpassing "铃芽之旅" (Suzume) and becoming the highest-grossing 2D animation in Chinese history [18][26] - "罗小黑战记2" (The Legend of Hei 2) ranked second with a box office of 492 million yuan, also achieving high audience ratings [46][56] Animation Film Rankings - The top three animation films by box office in the summer of 2025 were: 1. "浪浪山小妖怪" - 1.455 billion yuan 2. "罗小黑战记2" - 492 million yuan 3. "名侦探柯南:独眼的残像" (Detective Conan: The One-Eyed Phantom) - nearly 400 million yuan [11][14][26] Industry Trends - The summer of 2025 showcased a significant rise in the popularity of 2D animation, with five films surpassing 100 million yuan in box office, compared to seven in the previous year [17] - The success of "浪浪山小妖怪" and "罗小黑战记2" indicates a growing acceptance and demand for high-quality domestic animation films [72][74] IP Development and Collaborations - "浪浪山小妖怪" has initiated extensive IP collaborations, partnering with over 30 companies across various sectors, resulting in more than 400 derivative products [43][45] - "罗小黑战记2" is also expanding its IP reach, with plans for international releases in multiple countries, including Malaysia, Singapore, and the United States [71]

Core Viewpoint - The article highlights the historical and modern significance of the "Shu Road" in Sichuan, emphasizing its role in transportation, economic development, and cultural continuity in China. Group 1: Historical Significance - The Shu Road, known as "China's Natural Transportation History Museum," has a rich history dating back over 3,000 years, showcasing the efforts of ancient builders [1] - During the Anti-Japanese War, the ancient Jin Niu Road was transformed into a vital supply route for the military and civilians [2] - After the founding of New China, significant infrastructure projects like the Chengdu-Kunming Railway were completed, setting world records in railway construction [3] Group 2: Modern Infrastructure Development - Since the 18th National Congress, Sichuan has invested 3.5 trillion yuan in comprehensive transportation construction, with over 10,000 kilometers of expressways completed [4] - The province has established 18 airports, ranking third nationally, and has seen over 36,000 China-Europe freight trains operate [4] - The Chengdu-Chongqing economic circle has been promoted, enhancing regional connectivity and economic integration [4] Group 3: Innovation and Technology - The construction of the Chengdu-Lanzhou Railway faced significant challenges, leading to the development of over 100 new practical patents through collaborative innovation [11] - The design speed of the Chengdu-Chongqing Railway has increased from 40 km/h to 350 km/h over 70 years, significantly reducing travel time [12] - New construction techniques, such as the full rotation and full casing method, have been pioneered to address unique geological challenges [11] Group 4: Economic Integration and Policy - The establishment of the Chengdu-Chongqing economic circle has led to a significant increase in economic output, from 6.3 trillion yuan in 2019 to 8.7 trillion yuan in 2024 [24] - The "Chuan-Yu Tongban" initiative has streamlined over 355 government service items, enhancing administrative efficiency across the region [24] - The cross-provincial tax collection service center has been established to unify tax regulations, benefiting local businesses [21] Group 5: Cultural and Environmental Aspects - The Shu Road symbolizes the harmonious coexistence of nature and human development, reflecting traditional Chinese values [5] - The preservation of ancient trees along the Shu Road has been integrated into modern environmental protection practices [42] - Cultural initiatives, such as the digital exhibition of Sichuan's historical sites, aim to promote cultural heritage and tourism [46]