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“宫崎骏电影世界”登陆广州塔:IP经济再掀消费热潮
由高畑勋、宫崎骏、铃木敏夫于1985年创立的吉卜力工作室,是久负盛名的世界顶级动画电影工作室。 今年恰逢吉卜力工作室成立40周年,项目将以标志性场景再现、经典形象立体造型、多媒体影音互动的 形式,多方位呈现吉卜力工作室的电影作品。 据悉,本次项目由吉卜力工作室官方授权,在项目用近1年时间研究打磨,与服务于世界顶级主题乐园 的工程团队联手打造,力求以全新形态将吉卜力的艺术魅力呈现在中国观众面前。今年年底,市民游客 将在不同展区可以体验吉卜力工作室的代表作包括《风之谷》《龙猫》《魔女宅急便》《幽灵公主》 《千与千寻》《哈尔的移动城堡》等作品。 此次登陆广州塔剧场的"奇境漫游"项目,无疑是世界高塔与顶级动画电影IP的一次深度共鸣与双向奔 赴。作为广州的城市名片与文旅标杆,广州塔以"广州塔+"战略为核心,持续拓展多元业态版图,成功 转型为集观光、餐饮、娱乐、会展、演艺、文创于一体的综合性文旅企业,成为推动广州"老城市新活 力"的重要引擎。 广州塔剧场的落地,是积极响应广州"打造国际演艺之都、国际消费中心城市、世界级旅游目的地"战略 的具体实践。自2025年1月正式营业以来,广州塔剧场依托"文化+商业+旅游"深度联动, ...
离婚15年后,再看土豆网创始人夫妇的现状,原来输赢早已成定局!
Sou Hu Cai Jing· 2025-09-04 05:48
然而这段看似完美的商业联姻在2008年出现裂痕。关于离婚缘由众说纷纭,但2010年3月法院判决的10万元财产分割,与王微过亿身家形成鲜明对比。这场 不体面的分手很快演变成商业灾难——就在土豆网递交纳斯达克申请的次日,杨蕾发起股权争夺诉讼,要求分割38%股份。法院的资产冻结令直接导致上市 计划搁浅,给了竞争对手优酷可乘之机。 这场持续半年的拉锯战最终以王微支付700万美元和解金告终,但商机已然错失。当土豆网终于在2011年8月艰难上市时,优酷早已抢占先机。次年3月,两 家视频网站宣布合并,王微黯然离场,曾经风光无限的土豆网就此失去独立地位。 这场离婚大战的余波彻底改变了两位当事人的命运走向。2013年,王微在北京798艺术区创立追光动画,开启事业第二春。从2016年《小门神》的技术试 水,到2019年《白蛇:缘起》的票房突破,再到2023年《长安三万里》创下17亿票房神话,王微成功转型为动画电影领域的领军人物。如今的追光动画已形 成新传说、新神话、新文化三大系列,员工规模逾百人,正在筹备《聊斋兰若寺》等传统文化题材新作。 十五载光阴流转,当年那场轰动一时的离婚案早已尘埃落定。王微与杨蕾,这对曾经的创业伉俪,如今 ...
期待国产动画电影新突破(纵横)
Ren Min Ri Bao· 2025-09-02 23:03
Core Insights - The success of domestic animated films like "The King's Avatar" and "The Legend of Nezha" reflects breakthroughs in both industrial logic and cultural expression [1][2] - The transformation of domestic animation involves a shift from superficial cultural representation to a deeper resonance with contemporary life [1] - The industry has moved from a cycle of "low quality" to a positive cycle of "high quality" and "market recognition" [1] Industry Developments - The production team of "The Legend of Nezha" included 4,000 members, with 30% coming from gaming and illustration backgrounds, enhancing the visual style [1] - "The King's Avatar" involved collaboration with sociologists to refine the script, integrating real-world elements into animation [1] - The focus on cross-disciplinary collaboration has expanded the creative process beyond traditional art to include various academic contributions [1] Cultural Impact - Domestic animated films are transitioning from merely shaping characters to shaping values, resonating with audiences globally [2] - "The Legend of Nezha" captivated international viewers not only with its visual effects but also with its themes of defying fate [2] - "The King's Avatar" emphasizes the dignity of small characters, allowing diverse cultural backgrounds to connect with the narrative [2] Future Outlook - The market still lacks successful original worldview projects beyond classic IPs like Nezha and Sun Wukong [2] - The evolution from "Nezha" to "The King's Avatar" indicates a growing creative identity rooted in traditional culture and contemporary concerns [2] - There is optimism for the future of domestic animation to produce blockbuster hits and establish a unique Chinese animation aesthetic on the global stage [2]
暑期档动画电影:24部新片近30亿票房 二维动画大放异彩
Nan Fang Du Shi Bao· 2025-09-02 15:37
Core Insights - The 2025 summer movie season concluded with a total box office of 11.966 billion yuan and 321 million viewers, marking a year-on-year increase of 2.76% and 12.75% respectively [1][6] - Animation films performed notably well, with 24 new releases generating a total box office of 2.976 billion yuan, making it the third highest in 11 years [6][11] Box Office Performance - The animation segment accounted for approximately 1/4 of the total summer box office, with 15 domestic and 9 imported films [6][11] - The highest-grossing animation film was "浪浪山小妖怪" (Wang Wang Mountain Little Monster), which earned 1.455 billion yuan, surpassing "铃芽之旅" (Suzume) and becoming the highest-grossing 2D animation in Chinese history [18][26] - "罗小黑战记2" (The Legend of Hei 2) ranked second with a box office of 492 million yuan, also achieving high audience ratings [46][56] Animation Film Rankings - The top three animation films by box office in the summer of 2025 were: 1. "浪浪山小妖怪" - 1.455 billion yuan 2. "罗小黑战记2" - 492 million yuan 3. "名侦探柯南:独眼的残像" (Detective Conan: The One-Eyed Phantom) - nearly 400 million yuan [11][14][26] Industry Trends - The summer of 2025 showcased a significant rise in the popularity of 2D animation, with five films surpassing 100 million yuan in box office, compared to seven in the previous year [17] - The success of "浪浪山小妖怪" and "罗小黑战记2" indicates a growing acceptance and demand for high-quality domestic animation films [72][74] IP Development and Collaborations - "浪浪山小妖怪" has initiated extensive IP collaborations, partnering with over 30 companies across various sectors, resulting in more than 400 derivative products [43][45] - "罗小黑战记2" is also expanding its IP reach, with plans for international releases in multiple countries, including Malaysia, Singapore, and the United States [71]
蜀道新歌
Ren Min Ri Bao· 2025-08-24 22:21
Core Viewpoint - The article highlights the historical and modern significance of the "Shu Road" in Sichuan, emphasizing its role in transportation, economic development, and cultural continuity in China. Group 1: Historical Significance - The Shu Road, known as "China's Natural Transportation History Museum," has a rich history dating back over 3,000 years, showcasing the efforts of ancient builders [1] - During the Anti-Japanese War, the ancient Jin Niu Road was transformed into a vital supply route for the military and civilians [2] - After the founding of New China, significant infrastructure projects like the Chengdu-Kunming Railway were completed, setting world records in railway construction [3] Group 2: Modern Infrastructure Development - Since the 18th National Congress, Sichuan has invested 3.5 trillion yuan in comprehensive transportation construction, with over 10,000 kilometers of expressways completed [4] - The province has established 18 airports, ranking third nationally, and has seen over 36,000 China-Europe freight trains operate [4] - The Chengdu-Chongqing economic circle has been promoted, enhancing regional connectivity and economic integration [4] Group 3: Innovation and Technology - The construction of the Chengdu-Lanzhou Railway faced significant challenges, leading to the development of over 100 new practical patents through collaborative innovation [11] - The design speed of the Chengdu-Chongqing Railway has increased from 40 km/h to 350 km/h over 70 years, significantly reducing travel time [12] - New construction techniques, such as the full rotation and full casing method, have been pioneered to address unique geological challenges [11] Group 4: Economic Integration and Policy - The establishment of the Chengdu-Chongqing economic circle has led to a significant increase in economic output, from 6.3 trillion yuan in 2019 to 8.7 trillion yuan in 2024 [24] - The "Chuan-Yu Tongban" initiative has streamlined over 355 government service items, enhancing administrative efficiency across the region [24] - The cross-provincial tax collection service center has been established to unify tax regulations, benefiting local businesses [21] Group 5: Cultural and Environmental Aspects - The Shu Road symbolizes the harmonious coexistence of nature and human development, reflecting traditional Chinese values [5] - The preservation of ancient trees along the Shu Road has been integrated into modern environmental protection practices [42] - Cultural initiatives, such as the digital exhibition of Sichuan's historical sites, aim to promote cultural heritage and tourism [46]
附加品→顶流!“观影热潮带动消费、消费反哺IP热度”成驱动文化消费增长新引擎
Yang Shi Wang· 2025-08-24 06:52
Core Insights - The summer of 2025 sees a significant rise in the Chinese animation film market, driven by the success of films like "The Legend of Luo Xiaohei 2" and "Wang Wang Mountain Little Monster" [1][9] - The integration of offline activities with film releases, such as themed exhibitions and interactive games, enhances audience engagement and boosts attendance [4][6] Group 1: Film and Market Performance - "Wang Wang Mountain Little Monster" has set new box office records for 2D animated films in China, contributing to a surge in related merchandise sales [9] - The film's themed exhibition in Zhejiang Province attracts nearly a thousand family groups daily, showcasing the popularity of the film [4] - The collaboration between the film and various cultural tourism departments in major cities has resulted in a comprehensive promotional strategy, including outdoor screenings and interactive events [6] Group 2: Merchandise and Consumer Trends - The sales of film-related merchandise have skyrocketed, with a reported 120% year-on-year increase in revenue from these products during the summer of 2025 [17] - The term "谷子经济" (Goods Economy) has emerged, reflecting the rapid growth of merchandise sales driven by popular animation and gaming IPs, catering to the self-indulgent preferences of younger consumers [18] - The plush toy series from "Wang Wang Mountain Little Monster" has been particularly successful, with over 10,000 units sold within three days of launch [13][20] Group 3: Industry Dynamics and Future Outlook - The animation industry is experiencing a structural transformation, shifting from reliance on box office revenue to diversified income streams, with derivative product sales becoming a significant revenue source [25] - The synergy between film viewership and merchandise sales creates a positive feedback loop, enhancing the overall value of the IP and supporting the development of sequels [27] - The successful integration of content creation and derivative product development is fostering a healthy cycle within the animation industry, promoting cultural consumption and upgrading new consumer experiences [24][26]
“浪浪山”之后,国产动画电影的未来不只神话
3 6 Ke· 2025-08-21 04:13
Core Insights - The article highlights the remarkable success of the animated film "Wang Wang Mountain Little Monsters," which has grossed over 1.08 billion yuan, setting a new record for domestic 2D animated films in China and is projected to surpass 1.7 billion yuan in total box office revenue [1][3] - The domestic animation film industry has evolved significantly, with films like "Nezha: Birth of the Demon Child" and "Chang'an 30,000 Li" achieving box office revenues exceeding 1.5 billion yuan, indicating a shift in audience perception and market potential [3][4] Group 1: Characteristics of High-Grossing Domestic Animated Films - High-grossing domestic animated films exhibit three notable characteristics: concentrated release timing, with 80% of the top 10 films released after 2020; a dominance of fantasy themes, particularly adaptations of traditional mythology; and a positive correlation between box office success and audience ratings [4][6][7] - The box office for domestic animated films reached a historical high of 15.1 billion yuan in the first quarter of this year, reflecting the rapid growth and increasing market influence of this genre [4][12] Group 2: Development Paths of Domestic Animated Films - Two distinct development paths have emerged: one focuses on contemporary adaptations of traditional mythology, leveraging cultural heritage to attract a broad audience; the other emphasizes family-oriented IP development, gradually building audience loyalty through a series of films [9][11] - Major players in the domestic animation market include Light Chaser Animation and Huayi Brothers, with Light Chaser leading with four films in the top 10 box office rankings [11][12] Group 3: Market Dynamics and Challenges - The domestic animation industry has seen explosive growth, with the total market value projected to exceed 450 billion yuan this year, marking a nearly fivefold increase since 2019 [12][14] - Despite the success of high-profile films, the industry faces challenges such as market saturation in mythological adaptations and the risk of over-reliance on established IPs, which could hinder future growth [18][20] - The need for innovation in storytelling is emphasized, with a call for new narratives that resonate with contemporary audiences while maintaining cultural roots [21][23]
《浪浪山小妖怪》成暑期档“大黑马”,为何这部电影会如此成功?
第一财经· 2025-08-18 14:48
Core Viewpoint - The article highlights the success of the animated film "Wang Wang Mountain Little Monster," which has surpassed a box office of 1 billion yuan, becoming a significant player in the summer film market and entering the top ten of China's animated film box office history [3][6]. Group 1: Film Performance - "Wang Wang Mountain Little Monster" has achieved a cumulative box office of 1.0026 billion yuan, surpassing "Kung Fu Panda 3" and ranking among the top ten animated films in Chinese history [3][6]. - The total box office for the summer film season (June to August) in 2025 has exceeded 10 billion yuan, with "Nanjing Photo Studio," "Wang Wang Mountain Little Monster," and "Lychee of Chang'an" leading the box office rankings [3]. Group 2: Reasons for Success - The film's success is attributed to its relatable storytelling and high-quality production, similar to the "Nezha" series, which resonates with both children and adult audiences [6][8]. - The narrative of "Wang Wang Mountain Little Monster" innovatively focuses on ordinary characters, such as the little pig monster and the toad spirit, providing a fresh perspective on the classic "Journey to the West" tale [6][8]. Group 3: Themes and Audience Engagement - The film addresses real-life challenges faced by adults, such as workplace struggles and personal growth, creating a strong emotional connection with viewers [7][8]. - It encourages audiences to reflect on overcoming life's obstacles, symbolized by the metaphor of "crossing the Wang Wang Mountain," appealing to the modern individual's quest for self-actualization [7][8]. Group 4: Animation Industry Insights - The success of "Wang Wang Mountain Little Monster" signifies a new era for domestic animation, blending traditional storytelling with innovative content and high-quality visuals [9]. - The film's production incorporates elements of traditional Chinese art, showcasing the beauty of Chinese culture while appealing to a broad audience [8][9].
《浪浪山小妖怪》票房破10亿 本土动画翻越浪浪山|乐言商业
Di Yi Cai Jing· 2025-08-18 13:56
Group 1 - The movie "Wang Wang Mountain Little Monster" has become a surprise hit of the summer box office, surpassing 1 billion yuan in cumulative box office revenue, entering the top ten of China's animated film box office rankings [1] - The film is based on the popular online series "Little Monster's Summer" and has gained significant attention due to its engaging storyline and character development, leading to its success in the summer box office [1] - The total box office for the summer movie season in 2025 has exceeded 10 billion yuan, with "Nanjing Photo Studio," "Wang Wang Mountain Little Monster," and "Lychee of Chang'an" ranking as the top three films [1] Group 2 - The success of "Wang Wang Mountain Little Monster" is attributed to its relatable themes and innovative storytelling, similar to the "Nezha" series, which resonates with both children and adult audiences [4] - The film's narrative focuses on ordinary characters, such as the little pig monster and the toad spirit, providing a fresh perspective on the classic "Journey to the West" story, which enhances audience connection [4][5] - The film addresses real-life challenges faced by adults, such as workplace struggles and personal growth, making it relatable and emotionally impactful for viewers [5][6] Group 3 - "Wang Wang Mountain Little Monster" and previous films like "Nezha" encourage viewers to reflect on personal challenges and the importance of perseverance in overcoming life's obstacles [6] - The film maintains humor and engaging content for children while also delivering deeper messages for adult audiences, making it appealing to a wide range of viewers [6] - The success of domestic animated films is also attributed to the high-quality production by companies like Shanghai Animation Film Studio and Light Chaser Animation, which blend traditional Chinese art styles with modern storytelling [7][8] Group 4 - The evolution of Chinese animation, from classics like "Princess Iron Fan" to contemporary hits, marks a new era where traditional and innovative storytelling coalesce, leading to the emergence of blockbuster animated films [8] - With "Wang Wang Mountain Little Monster" breaking the 1 billion yuan mark, the domestic animation industry is seen as having overcome significant challenges and is poised for further growth and success [8]
《浪浪山小妖怪》票房破10亿,本土动画翻越浪浪山|乐言商业
Di Yi Cai Jing· 2025-08-18 10:14
Core Insights - The film "Wang Wang Mountain Little Monster" has emerged as a surprise hit in the summer box office, grossing over 1 billion yuan and ranking among the top ten animated films in Chinese history [1][4] - The film is based on the popular online series "Little Monsters' Summer" and has resonated with audiences due to its relatable themes and character development [1][4] Group 1: Box Office Performance - "Wang Wang Mountain Little Monster" has achieved a cumulative box office of 1.0026 billion yuan, surpassing "Kung Fu Panda 3" [1] - The total box office for the summer film season (June to August 2025) has exceeded 10 billion yuan, with "Nanjing Photo Studio," "Wang Wang Mountain Little Monster," and "Lychee of Chang'an" leading the rankings [1] Group 2: Reasons for Success - The film's success is attributed to its ability to reflect real-life issues and emotions, similar to the "Nezha" series, which has broadened its audience beyond children to include adults [4][5] - Unlike traditional animated films that often feature predictable plots, "Wang Wang Mountain Little Monster" innovatively focuses on ordinary characters, making the story more relatable to the audience [5][6] Group 3: Themes and Audience Engagement - The narrative addresses adult themes such as workplace struggles and personal growth, allowing viewers to empathize with the protagonist's journey [6][7] - The film encourages viewers to confront life's challenges and emphasizes that ordinary individuals can achieve greatness, resonating with a wide age range [7][8] Group 4: Production Quality - The success of "Wang Wang Mountain Little Monster" is also linked to the high-quality production by companies like Shanghai Animation Film Studio and Light Chaser Animation, which blend traditional Chinese art styles with modern storytelling [8] - The film represents a new era for domestic animation, combining traditional narratives with innovative content to create popular animated films [8]