Core Viewpoint - The food additive industry is undergoing significant changes, driven by stricter regulations, evolving consumer perceptions, and advancements in technology, leading to a future focused on health, intelligence, and sustainability [2][4][11]. Regulatory Changes - The regulatory environment for food additives has become increasingly stringent, with 100 new or adjusted regulations approved in the past three years, including 21 for nutritional enhancers and 32 for enzyme preparations [4]. - The implementation of the new national standard GB 2760-2024 on February 8, 2025, marks a milestone, prohibiting certain additives in specific food categories and banning misleading labeling practices [4][9]. Technological Advancements - The industry is shifting from crude processing methods to more refined techniques, such as new extraction and biosynthesis technologies, enhancing efficiency and environmental sustainability [4][12]. - The integration of artificial intelligence in the production and regulation of food additives is expected to improve risk prediction and control, thereby enhancing food safety [12]. Consumer Perception - There has been a notable shift in consumer attitudes towards food additives, with approximately 70% of consumers acknowledging that additives meeting national standards are safe, reflecting a more rational perspective [5][9]. - Public discussions surrounding food additives have increased, often triggered by high-profile incidents, which have heightened awareness but also led to some fear regarding their safety [6][10]. Future Trends - The future of the food additive industry is expected to focus on natural and organic products, with a growing preference for natural sweeteners and additives [11]. - Regulatory frameworks will likely become more detailed, particularly for emerging food categories like plant-based meats and pre-prepared meals, ensuring safety and compliance [11]. - Sustainable practices will be prioritized in production processes, aiming to reduce carbon emissions and environmental impact through innovative technologies [12].