Group 1 - The core message of the brand film "Soaring from the Heart" is to convey the idea that Kia aims to be a life companion for consumers, transforming from a car manufacturer to a partner in their lives [1][2] - The film highlights ordinary people's stories, emphasizing emotional connections and the importance of understanding consumer needs, aligning with Kia's brand philosophy of "user-centric" [1][2] - Kia recognizes the increasing emotional demands of consumers in the rapidly growing Chinese automotive market and aims to address this challenge through storytelling and relatable narratives [1][2] Group 2 - The film illustrates the evolution of Kia's role from a traditional car manufacturer to a co-builder of life experiences, showcasing various models from traditional fuel vehicles to the new EV5 electric vehicle [2] - Kia adopts a long-term development strategy, viewing brand management as a marathon, focusing on creating high-value experiences based on user needs to remain competitive in the intensifying market [2] - The release of "Soaring from the Heart" serves as a catalyst for Kia to reshape its brand image in China, adhering to the strategy of "in China, for China" to provide warmer and more sincere diversified experiences for users [2]