持续赢得消费者信赖背后，是海天始终践行的"用户至上"理念。海天以创新驱动，精准回应市场升级需求，目前已建立起覆盖酱油、蚝油、酱料等超1000个 SKU的产品矩阵，横跨全价格带与全功能带，有效穿透消费圈层，精准适配全国不同区域和不同饮食习惯的多元需求。 转自：海天味业 【新华企业资讯8月22日】8月21日，Worldpanel消费者指数（在中国隶属于CTR）发布《2025品牌足迹报告》。调味品行业领军企业海天味业再次荣登中国 消费者十大首选品牌榜单，位列总榜第四位。海天已连续11年登上该榜，8年蝉联前四位，并稳居调味品首位。 2025年报告显示，海天"消费者触及数"达7.54亿，较上年增长2160万，并连续三年保持超过80%的高渗透率，显著领先于行业平均水平。这也意味着，平均 每10个中国家庭就有8个以上选择海天。 在持续巩固酱油、蚝油、酱料等核心品类优势的基础上，海天积极捕捉消费趋势变化，不断推陈出新。为顺应健康化潮流，企业陆续推出有机系列、减盐减 糖、铁强化、无麸质等健康类产品累计达1200余款。这些产品在保留传统中式风味的同时，切实契合低糖、低盐、低脂等现代健康诉求，获得市场广泛认 可。特别是2024年上 ...

Core Viewpoint - The article emphasizes that Haier's innovation is driven by understanding and addressing user pain points rather than merely upgrading technical specifications. This user-centric approach has been a fundamental principle for Haier over the past 40 years [2][12][21]. Group 1: User-Centric Innovation - Haier's CEO, Zhou Yunjie, actively engages with user feedback on social media, viewing suggestions as valuable sources of innovation [2][3]. - The recent launch of Haier's washing machine products at the 2025 event exemplifies the company's commitment to a user-first philosophy [3][4]. - The historical evolution of washing machines shows a trend where technological advancements often overlooked actual user needs, leading to a disconnect [5][6]. Group 2: Redefining Product Functionality - Haier's new washing machines are designed to address specific user pain points, such as space constraints and the need for specialized care for different fabrics [6][8]. - The "Haier Fusion Washing and Drying Home" model offers four independent washing and drying zones in a compact design of only 0.36 square meters, catering to diverse family needs [8][10]. - The introduction of the V-rotor washing machine eliminates the traditional agitator, addressing long-standing cleanliness issues associated with conventional designs [8][10]. Group 3: Technological Advancements - Haier's AI-driven washing technology enhances cleaning efficiency, allowing for a significant reduction in wash time while maintaining high cleaning standards [10][12]. - The integration of smart features, such as voice recognition and proximity sensors, reflects Haier's commitment to understanding and meeting user needs [10][12]. Group 4: Global Leadership and Standards - Haier has maintained its position as the world's leading washing machine brand for 16 consecutive years, with a strong presence in over 20 countries [14][16]. - The company has played a pivotal role in establishing international standards for multi-tub washing machines, showcasing its leadership in the industry [14][16]. - Over the past decade, Haier has led the development of 120 international standards, significantly influencing global manufacturing practices [16]. Group 5: Strategic Shift in Innovation - Haier's approach to innovation has shifted from a technology-driven mindset to a demand-driven one, focusing on what users truly need [18][19]. - The company's open innovation system connects 250,000 experts globally, facilitating rapid transformation of user pain points into technological advancements [18][19]. - The adoption of Haier's standards by numerous countries marks a significant transition for Chinese manufacturing from merely exporting to leading global standards [19][21].

Group 1 - The core viewpoint is that AITO Wenjie has gained significant market attention due to its impressive performance, with the Wenjie M9 2025 model achieving over 30,000 deliveries in just 74 days, setting a new record for vehicles in the 500,000 delivery category [1] - A report by Jielanlu highlights that Wenjie ranks first in the "maintenance parts burden rate" among 32 key components across 24 mainstream automotive brands and 153 popular models, indicating its competitive edge in maintenance costs [1] - The affordability of regular maintenance prices significantly reduces ownership costs for users, showcasing the brand's commitment to responding to user needs and enhancing service quality [1] Group 2 - The company emphasizes a "user-first" philosophy, with the founder of Seres Group, Zhang Xinghai, reiterating the importance of creating products that meet user demands [2] - Wenjie has continuously upgraded its "Smart Enjoy Service" system, adding multiple service commitments and expanding worry-free vehicle services to ensure users have a seamless experience throughout vehicle delivery, usage, and maintenance [2] - New service offerings include extended warranties for first owners, such as up to 8 years or 160,000 kilometers for the entire vehicle and up to 15 years or 300,000 kilometers for the battery, along with various other user-centric services [2] Group 3 - The company translates its commitment to user service into tangible details, such as providing free vehicle storage for users who travel frequently, ensuring regular maintenance and updates on vehicle status [3] - A specific case illustrates the company's responsiveness, where a user received personalized service during a business trip, including vehicle maintenance and airport transfer arrangements [3] - Such attentive service exemplifies Wenjie's dedication to prioritizing user needs and enhancing the overall customer experience [3] Group 4 - Through meticulous care and innovative service models, Wenjie is building a reputation for "new luxury service," demonstrating strong industry leadership amid the electric and intelligent transformation of the automotive sector [4] - While many brands focus on hardware specifications, Wenjie has established a differentiated competitive advantage through superior service, increasing user loyalty and setting new service standards in the industry [4]

Core Viewpoint - The article discusses the rapid response of White Elephant Food Co., Ltd. to consumer concerns regarding the renaming and discontinuation of its "Duoban" and "Duoyiban" product lines, highlighting the company's commitment to consumer sovereignty and transparency in the digital economy [2][10][20]. Group 1: Company Actions - On June 6, White Elephant announced the renaming of its "Duoban" series to "Noodle Cake 120g" and "Duoyiban" to "Noodle Cake 110g," and will cease production of the original packaging within the month [2][9]. - The decision to change the product names and packaging was made within 48 hours, showcasing the company's ability to respond quickly to consumer feedback and market dynamics [5][9][10]. - The company acknowledged that the "Duoban" trademark was intended to differentiate larger portion products from standard sizes, but consumer perception led to significant backlash [8][12]. Group 2: Industry Context - The controversy surrounding the "Duoban" trademark reflects broader challenges within the convenience food industry, where similar naming conventions are prevalent [11][12]. - The convenience food sector has experienced fluctuating growth, with a reported industry size of 102.2 billion yuan in 2020, followed by a decline in 2021 and a rebound in 2022, indicating ongoing market volatility [12][13]. - Many brands in the industry are resorting to marketing tactics focused on weight and packaging to attract price-sensitive consumers, highlighting a lack of innovation and differentiation [13][15]. Group 3: Consumer Trust and Transparency - The article emphasizes the importance of transparency in the digital economy, where consumers demand clear and honest communication regarding product specifications [10][20]. - White Elephant's decision to clearly label the weight of its products is seen as a direct response to consumer expectations for transparency and integrity [10][15]. - The company's proactive approach to gathering consumer feedback and incorporating it into product development is a key strategy for maintaining trust and relevance in a competitive market [20].

Group 1 - The core message of the brand film "Soaring from the Heart" is to convey the idea that Kia aims to be a life companion for consumers, transforming from a car manufacturer to a partner in their lives [1][2] - The film highlights ordinary people's stories, emphasizing emotional connections and the importance of understanding consumer needs, aligning with Kia's brand philosophy of "user-centric" [1][2] - Kia recognizes the increasing emotional demands of consumers in the rapidly growing Chinese automotive market and aims to address this challenge through storytelling and relatable narratives [1][2] Group 2 - The film illustrates the evolution of Kia's role from a traditional car manufacturer to a co-builder of life experiences, showcasing various models from traditional fuel vehicles to the new EV5 electric vehicle [2] - Kia adopts a long-term development strategy, viewing brand management as a marathon, focusing on creating high-value experiences based on user needs to remain competitive in the intensifying market [2] - The release of "Soaring from the Heart" serves as a catalyst for Kia to reshape its brand image in China, adhering to the strategy of "in China, for China" to provide warmer and more sincere diversified experiences for users [2]

需求升级叠加技术下放，20 万级汽车市场再迎新变局。 "我们聚焦用户体验来定义产品，以 '体验至上、用户至上' 的精神，致力于为千家万户打造更高品质 的出行生活。"4 月 23 日，华为常务董事、终端 BG 董事长余承东在上汽集团上海车展战略发布会上 说。 这是华为和上汽首次联袂亮相上海车展，双方刚在不久前官宣重大合作项目——尚界。尚界是鸿蒙智 行的 "第五界"，也是首个定位 20 万元级主流市场、采用华为智选车合作模式的汽车品牌，今年 4 月 以来受到外界广泛关注。 余承东预测，尚界首款车上市后销量将 "大爆"，并要求上汽准备足够多的产能。上汽集团总裁贾健旭 则公开喊话 "All in 尚界"。他透露，上汽将拿出最好的资源支持尚界成功。目前，尚界已首期投入 60 亿元打造尚界超级工厂，组建超 5000 人尚界专属团队。 华为通过主导鸿蒙智行旗下各品牌的产品设计、定义，直接参与定价、营销及终端销售环节，已打造 出多款热销车型；上汽是中国连续 18 年新车销量排名第一的汽车集团，也曾长期位居中国车企出口 销量第一。伴随华为与上汽管理层在最近两周的频密互动，外界对于将在今年秋天上市的尚界首款车 型抱有期待，好奇此 ...