1月7日晚，小米直播间迎来一场特殊的"道歉局"。在新一代SU7上市预热的关键节点，刚因KOL合作风 波遭处罚的公关部总经理徐洁云现身，向米粉鞠躬致歉；创始人雷军则一边亮出"辞退涉事人员、处罚 高管"的处理结果，一边为疲惫的公关团队发声，这场夹杂着问责、道歉与恳请的直播，瞬间引爆舆论 场。 此次事件更给行业敲响警钟：KOL合作不能只看流量，价值观契合才是根本。该涉事KOL曾因不实信 息被判赔偿联想，也曾被美的终止合作，小米团队的前期筛查漏洞，暴露了内部管理的疏忽。而雷军 的"求情"，并非为失职开脱，而是理解公关团队在持续高压下的不易，这种"严管+共情"的管理方式， 既守住了品牌原则，也体现了企业温度。 直播结尾，徐洁云再次承诺"会更扎实做好工作，维护用户声誉"，雷军则呼吁米粉"给公关团队一个改 过的机会"。这场风波虽暂告一段落，但小米面临的信任重建之路仍任重道远。对于跨界造车的小米而 言，流量与争议并存是常态，但唯有坚守"用户至上"的底线，在产品力与沟通力上双重精进，才能在新 能源赛道上走得更稳。毕竟，粉丝的信任从来不是理所当然，唯有真诚与敬畏，才能穿越舆情迷雾，赢 得长久支持。 这番话揭开了小米2025年的舆 ...

2025年12月24日，零跑汽车迎来创立十周年。从2015年跨界入局备受质疑，到全年销量逼近60万辆、连续季度盈利，这家自主品牌以十年坚守实现从"门 外汉"到"领跑者"的逆袭。在新能源汽车重塑全球竞争的今天，零跑的征程不仅是一家企业的成长史诗，更揭示了中国汽车从"跟跑"到"领跑"的核心密码 ——以全域自研筑牢根基，以用户至上赢得市场，以全球布局开拓未来。 十年磨一剑：全域自研的孤勇与远见 零跑的十年，是中国品牌坚持核心技术自主的缩影。创始人朱江明在跨界造车之初便确立"全域自研"道路，将占整车成本65%的核心零部件纳入自研范 畴，从三电系统到中央域控，从智能驾驶算法到底盘一体化技术，拒绝依赖外部"攒车"。这一选择最终成为零跑穿越行业周期的关键。 自研始终紧扣用户痛点。针对北方冬季用车难题，普及耐寒密封胶条与智能温控系统；面对智能驾驶需求，将高阶功能下放至10万级车型，提供"傻瓜式 倒车"、窄路辅助等实用配置。2025年，LEAP3.5中央域控、800V高压平台、OneBox制动系统等核心技术量产，使零跑成为少数全产业链自主掌控的车 企。 自研还带来成本优势。通过核心部件自研自制，零跑将零部件环节10%的毛利率让 ...

Core Viewpoint - Geely Holding Group's Chairman Li Shufu emphasized the company's core values of "User First, Strategic Leadership, and Source of Motivation" during the World Internet Conference, highlighting the importance of user-centric strategies and internal motivation for employees [1][2]. Group 1: Company Values and Strategy - The core values of Geely are articulated as "User First, Strategic Leadership, and Source of Motivation," which reflect the company's commitment to prioritizing user needs and aligning strategies accordingly [1]. - Li Shufu humorously noted that Geely's user base is the reason for his presence on stage, reinforcing that the company's operations are fundamentally driven by user satisfaction [1]. - Geely's strategic framework, exemplified by the recent "Taizhou Declaration," consists of five strategic pillars aimed at ensuring user-centricity [1]. Group 2: Employee Engagement and Motivation - Li Shufu defined "Source of Motivation" as the enthusiasm and commitment of employees to execute the company's strategies and understand the principle of user-first [2]. - The company provides extensive benefits beyond the standard social insurance, including insurance for employees' family members and special provisions for employees' children, demonstrating a commitment to employee welfare [2]. - A culture of respect and honesty is essential for fostering employee loyalty and motivation, as employees are perceptive and will evaluate the company's integrity [2]. Group 3: Cultural Integrity and Employee Relations - Li Shufu shared a historical example of maintaining cultural integrity by prohibiting the use of "water armies" (fake reviews), emphasizing the importance of trust in corporate culture [3]. - The concept of "Source of Motivation" was further illustrated through a story about addressing employee grievances rather than resorting to punitive measures, highlighting the need for understanding and respect [3][4]. - The transition from punitive actions to dialogue with employees led to improved morale and productivity, establishing a foundation for Geely's growth as a leading automotive company in China [4].

Group 1 - The core issue highlighted is the complexity and hidden terms in telecom operators' service plans, which mislead consumers and infringe on their rights [1] - Telecom operators are accused of creating information asymmetry to shift business risks onto consumers, violating their right to know and fair trading [1] - Regulatory bodies have initiated multiple corrective actions, including the "Clear and Reassuring Use" campaign launched by the Ministry of Industry and Information Technology in April, aimed at addressing industry pain points [1] Group 2 - Operators are encouraged to provide high-quality services to achieve a win-win situation in economic and social benefits, despite facing operational pressures due to intensified competition and cost reductions [2] - The long-term strategy for operators should focus on integrity and customer-centric practices, as short-term gains from misleading practices can damage corporate reputation [2] - As of the end of 2024, the mobile phone user base in China is projected to reach 1.79 billion, with 5G users at 1.014 billion, indicating significant market opportunities for honest business practices [2]

Core Insights - The article emphasizes the importance of user engagement and trust in the automotive industry, particularly through the practices of Seres Group and its founder Zhang Xinghai, who personally delivers vehicles to customers to strengthen brand relationships [1][10] Group 1: User-Centric Delivery and Experience - Seres Group has introduced a unique "user approval before delivery" model, allowing customers to participate in the final inspection and testing of their vehicles, enhancing their confidence in the brand [1] - Zhang Xinghai has personally delivered vehicles to customers nine times this year, highlighting the company's commitment to building trust and relationships with users [1] Group 2: Feedback Mechanisms and R&D Integration - The company has established an efficient feedback mechanism through various channels, including an official app, community events, and a service hotline, to ensure user feedback is integrated into research and development [4][6] - Zhang Xinghai actively collects user opinions through face-to-face interactions across different regions, which serve as valuable input for product development [2][4] Group 3: Commitment to Quality and Safety - To address user concerns about vehicle range and safety, Zhang Xinghai led extensive cold-weather testing in extreme conditions, involving over 200 test vehicles and 400 engineers, ensuring reliability far beyond industry standards [6] - The company has committed to continuous improvement, providing OTA updates for older models, ensuring that luxury experiences remain relevant over time [7][10] Group 4: Comprehensive Service and Support - Seres Group has developed a robust service network with over 5,400 rescue service providers and 20,000 certified technicians available 24/7, demonstrating a commitment to customer support in remote areas [8] - The company has successfully executed rescue operations in challenging environments, showcasing its dedication to customer service and safety [7][8] Group 5: Brand Philosophy and Trust - Zhang Xinghai's philosophy centers on exceeding user expectations and fostering trust, with the belief that luxury is defined by the understanding and care shown to customers [10] - The brand's approach to service and user engagement has positioned it as a reliable choice in the automotive market, emphasizing the importance of trust in building customer loyalty [10]

Core Viewpoint - The company emphasizes long-term value creation over short-term marketing gimmicks, focusing on quality and health as its dual engines for growth [1][3][10] Internal Development - The concept of health at the company transcends product safety, evolving into a comprehensive "health view" that encompasses mindset, strategy, and channels, reflecting a commitment to long-termism [3][5] - Initiatives like the "World Health Guardian Day" encourage employee engagement in health-related activities, fostering team cohesion and extending the health philosophy to product development and manufacturing [3][5] External Growth - The company believes that healthy channels are vital for external growth, advocating for deep collaboration between manufacturers and distributors rather than mere control or dependency [5][7] - The chairman highlights the importance of a symbiotic relationship with distributors, focusing on shared growth and overcoming challenges together [7][9] Market Positioning - The company is committed to maintaining high quality rather than competing on price, using its established "World Health Guardian Day" as a platform to reinforce its brand identity [9][10] - By shifting from selling products to providing solutions, the company aims to enhance user experience and build trust among consumers [7][10]

Core Insights - The Chinese automotive industry is positioned to reshape the global market, with a significant market share and technological advancements driving this transformation [2] - In 2024, China's total automotive sales are projected to reach 31.436 million units, accounting for 34.7% of the global market share, while the share of new energy passenger vehicles is expected to be 70.4% [2] - The industry is focusing on value creation rather than just price competition, emphasizing technological innovation, user-centric branding, and quality upgrades as key strategies for sustainable growth [2] Market Position - China is becoming a major player in the global automotive market, with its sales growth being a crucial driver for global automotive volume [2] - The country is not only exporting products but also establishing manufacturing facilities abroad, contributing to a broader cultural and technological influence [2] Technological Leadership - Chinese automotive companies are leading in technology, particularly in hybrid technology and battery advantages, which are setting new global industry standards [2] - The focus on emotional value research is seen as a competitive edge over many international brands [2] Future Challenges - The transition from a large automotive market to a strong one presents challenges, with a call for companies to prioritize value and quality over mere price competition [2] - The industry is encouraged to innovate and share technology globally while enhancing user experience and brand reputation [2]

Core Insights - Xiaomi's SU7 L, an extended version of its first electric sedan, has been spotted undergoing road tests, generating significant online buzz. The vehicle features a notably lengthened wheelbase, addressing user concerns about rear space, thus reinforcing Xiaomi's commitment to a "user-first" brand philosophy [1][3][5]. Design and User Feedback - The new design of the SU7 L includes a longer silhouette and extended rear doors, improving visual flow and internal space. This change reflects Xiaomi's responsiveness to user feedback, particularly regarding the practicality of the current SU7 model, which has been criticized for its rear space limitations [3][5]. - The rear legroom in the SU7 L has reportedly reached a level comparable to mid-to-large sedans like the BMW 5 Series or NIO ET7, significantly enhancing comfort for taller passengers. Adjustments to the second-row seatback angle further improve seating posture, reducing fatigue during long journeys [5]. Market Positioning and Strategy - The SU7 L is expected to officially debut by the end of the year, with rear space being a key selling point. Xiaomi is accelerating its entry into the mid-to-high-end electric vehicle market, with the extended wheelbase potentially indicating larger battery capacity and improved range, positioning it against competitors like XPeng P7 [7]. - This upgrade reflects Xiaomi's pragmatic approach in a highly homogeneous electric vehicle market, where comfort is becoming a crucial differentiator. If priced competitively, the SU7 L could attract family users and help Xiaomi transition from a "tech enthusiast" brand to a "mainstream comfort choice," revitalizing the electric vehicle market by 2025 [7].

Core Insights - Haitai Foods has been recognized as one of China's top ten consumer brands, ranking fourth overall and maintaining its position as the leading brand in the condiment industry for 11 consecutive years [1] - The company's consumer reach has grown to 754 million, an increase of 21.6 million from the previous year, with a high penetration rate of over 80% for three consecutive years, significantly surpassing the industry average [1] Group 1: Product Innovation and Market Trends - Haitai Foods has introduced over 1,200 health-oriented products, including organic, reduced salt and sugar, iron-fortified, and gluten-free options, aligning with modern health trends while preserving traditional flavors [3] - The company has expanded its product offerings in convenient cooking and flavor segments, launching various specialty condiments to meet diverse culinary needs [3] Group 2: Brand Development and Consumer Engagement - Haitai Foods is focused on building a brand that combines deep heritage with modern appeal, emphasizing the core value of "inheriting authentic Chinese flavors" [4] - The company has engaged in innovative marketing strategies, including collaborations with popular entertainment figures and interactive consumer events, to enhance brand connection and visibility [4] - Industry observers note that Haitai's success is attributed to its ability to adapt to evolving kitchen needs while maintaining quality through traditional craftsmanship [4]

Core Insights - Geely Automobile reported a revenue of 150.3 billion yuan for the first half of the year, a year-on-year increase of 27% [1] - The net profit attributable to shareholders reached 9.29 billion yuan, with a core net profit of 6.66 billion yuan, reflecting a significant growth of 102% [1] - Total sales volume reached 1.409 million units, a 47% increase year-on-year, with a market share surpassing 10% for the first time [1] - New energy vehicle sales amounted to 725,000 units, marking a 126% increase [1] Brand Development - The company emphasizes the importance of user experience and the psychological aspects of car ownership, acknowledging past shortcomings in brand communication [2] - Geely has started to improve its communication strategies, such as announcing product upgrades and limited-time benefits for existing models, which received positive feedback from users [2] Export Performance - Despite overall sales growth, export volume declined by 8% year-on-year, indicating a lag compared to domestic competitors [3] - The company has restructured its overseas operations and established a responsive system to enhance market research and product availability, anticipating significant export growth in the second half of the year [3] Average Selling Price - The average selling price per vehicle decreased by 14,000 yuan, contributing to a 0.3 percentage point decline in overall gross margin, despite a doubling of profits [3] - The decline in average selling price is attributed to increased sales of the more affordable Galaxy brand and a slowdown in the high-end luxury market [3] - The company expects improvements in average selling price and gross margin with the upcoming launches of higher-priced models [3]