Core Viewpoint - The rise and fall of the internet celebrity "Nana" reflects the complexities of the influencer economy, where personal branding and commercial strategies intertwine, but ultimately, adherence to regulations and authenticity are crucial for long-term success [1][13]. Group 1: Personal Branding and Commercial Strategy - Initially, the influencer created a distinct identity using AI face-swapping and heavy filters to present a "foreign" persona, targeting the trust of middle-aged audiences with narratives of "mixed heritage" and "love for China" [3]. - The influencer's commercial model was built around identity recognition, linking "imported products" and "authenticity" to personal branding, creating a strong trust loop [3]. Group 2: Adaptation and Resilience - After being banned, the influencer quickly rebranded as "Naiyina," leveraging the viral success of the song "Love Like Fire" to convert controversy into popularity, maintaining a chain of content exposure, emotional resonance, and consumer conversion [5]. - The influencer's business operations were not isolated but formed a network of companies across various sectors, amplifying profits during favorable conditions but also increasing vulnerability during crises [11]. Group 3: Regulatory Challenges and Industry Implications - Regulatory authorities classified the influencer as a "bad artist," revoking performance licenses, which signifies a denial of commercial credibility and highlights the necessity of integrity and compliance in the entertainment industry [7]. - The incident underscores the risks within the influencer economy, where the industrialization of personal branding can blur ethical lines, emphasizing that sustainability relies on authenticity and compliance rather than sensationalism [13].