洋网红淘金热席卷中国！流量盛宴背后暗藏玄机？机遇与风险并存，老吴带你拆解国际顶流入华的门道与警示。 国际顶流为何扎堆中国？ 最近这阵子，电商圈都在热议一件事：那些坐拥千万甚至上亿粉丝的海外网红大咖，一个接一个地往中国跑。 年初"甲亢哥"访华的火爆场面还历历在目，现在，号称"全球第一网红"的MrBeast（野兽先生）也放出风声，最快今年年底就要来中国搞大动作了。 这事儿乍一看挺热闹，在电商圈摸爬滚打多年的直觉告诉老吴，这股"洋网红淘金热"背后，藏着不少值得我们电商人，特别是各位老板们，好好琢磨的门 道。 流量这东西，捧人上天快，摔人下来也狠。 国际顶流为啥都盯上中国了？答案其实很直白：国内盘的水够深，鱼够肥。 01 图源网络 想想"甲亢哥"Speed年初那趟中国行，效果有多炸裂？ 在上海、成都开几场直播，轻轻松松就圈了上千万的观看量。抖音粉丝几天内从零干到五百多万，小红书、微博也涨势凶猛。 这速度，搁哪儿都是现象级的。为啥能这么猛？ 还得是我大中国，超过11亿的网民，这个流量池子太庞大了，稍微搅动一下，就能掀起巨浪。 甲亢哥访华可不是简单的"到此一游"，出行没几天，他迅速与包括小米汽车、比亚迪、华为、小鹏等在内 ...

Group 1 - The event "Hong Kong Youth Greater Bay Area Innovation and Wisdom Forum" focused on youth innovation and collaboration in the Greater Bay Area, attracting over 150 guests from government, academia, and business [1] - The new president of the Hong Kong Yangdong Youth Entrepreneurs Association emphasized the role of the association in promoting youth exchanges and cooperation between Hong Kong and Yangjiang [1] - The event showcased the strong desire for collaboration between Hong Kong and mainland cities, highlighting the potential for significant development [1][2] Group 2 - Discussions at the forum included topics such as the "influencer economy," which was highlighted as a key area for Hong Kong's new industry development and youth upward mobility [2] - The forum featured the launch of several initiatives, including the Greater Bay Area Standard and Innovation Association, which aims to foster collaboration and innovation in the region [2] - The event served as an important platform for youth exchange and collaboration between Hong Kong and mainland cities, stimulating innovation and entrepreneurial enthusiasm among young people [3]

Core Viewpoint - The ongoing disputes between internet celebrities and MCN (Multi-Channel Network) agencies highlight the deep-rooted conflicts in the influencer economy, particularly regarding profit distribution, content control, and IP ownership, which have become increasingly prominent as the industry has evolved [1][8]. Group 1: Reasons for Continuous Disputes - The collaboration between MCN agencies and internet celebrities has become a core driver of the industry, yet conflicts over profit distribution, content control, and IP ownership frequently arise, drawing public attention [1][2]. - The rapid increase in the influence and commercial value of internet celebrities has not been matched by timely adjustments in profit distribution mechanisms, leading to heightened tensions as creators recognize the disparity between their contributions and returns [2][4]. Group 2: Unreasonable Contract Terms - MCN agencies often dominate contract negotiations, resulting in vague and stringent terms that create an imbalance of power, planting the seeds for disputes from the moment contracts are signed [3][4]. - Legal cases related to contract disputes involving internet celebrities are numerous, with keywords like termination, job-hopping, breach, and compensation frequently appearing in litigation documents [3]. Group 3: Conflict Between Personal IP and Commercial Operations - Many disputes between MCNs and internet celebrities stem from the conflict between depersonalized operations and the personal branding of creators, with MCNs seeking to commodify influencers while creators aim to maximize their personal brand value [4][6]. - The case of Li Ziqi and her agency illustrates how neglecting the creator's role in content production can lead to significant disputes, as seen in the recent events involving influencer Sui Po [4][6]. Group 4: Impact of Disputes - The increasing number of disputes not only affects the parties involved but also poses challenges to the entire industry ecosystem, potentially limiting the career development of influencers and damaging their reputations [6][8]. - For MCN agencies, disputes can harm brand image and increase operational costs due to legal proceedings, while the departure of top influencers can directly impact business development [6][8]. Group 5: Path Exploration - The ideal relationship between MCNs and influencers should be one of mutual benefit rather than a zero-sum game, necessitating a reevaluation of cooperation models, particularly in profit distribution and contract terms [7][8]. - Exploring new cooperation models, such as IP co-ownership and tiered profit-sharing, could help balance commercial operations with content quality [7]. - Contracts should clearly define rights and obligations, particularly regarding profit distribution and IP ownership, and should be flexible enough to adapt to changes in influencer influence and market conditions [7].

Core Viewpoint - The article discusses the controversy surrounding Wang Yichen, the daughter of the famous children's show host Jin Guizi, who faced criticism for allegedly "riding on her mother's coattails" during a live-streaming sales event. Wang Yichen defended herself by emphasizing the hard work of her mother and her own efforts in the live-streaming business, highlighting the dynamics of generational privilege in the context of the current flow economy [1][9][19]. Summary by Sections Live Streaming and Sales Performance - Wang Yichen's live-streaming account "Jin Guizi's Baby" achieved significant sales, with total sales reaching between 10 million to 25 million yuan (approximately 1.4 million to 3.5 million USD) over 30 days, conducting 13 live sessions with total sales volume between 250,000 to 500,000 units [4][6]. - The account has over 2 million followers, categorizing her as a "mid-tier influencer," while her mother Jin Guizi has 6.5 million followers but lower sales performance [6][7]. Public Reaction and Controversy - Wang Yichen's response to accusations of "riding on her mother's fame" sparked a divided public opinion, with some supporting her perspective on generational resource transfer, while others criticized her for promoting a distorted value system that equates success with inherited privilege [9][11][12]. - The controversy reflects broader societal concerns about fairness and the perception of privilege in the influencer economy, where the advantages of being a "celebrity offspring" are often scrutinized [11][19]. Implications for the Influencer Economy - The article suggests that the current influencer economy is characterized by a focus on generating controversy for visibility, with some influencers intentionally creating provocative content to gain attention [13][14]. - The discussion around Wang Yichen's situation highlights the tension between leveraging familial connections and the need for personal merit in maintaining audience trust and engagement [19][20].

作者：杨瑞 来源：财经三分钟（lD：qgq1818） 以下文章来源于财经三分钟 ，作者杨瑞 财经三分钟 . 4 亿中产财经资讯平台，专注深度财经商业报道。由财经媒体人杨瑞团队执笔，出品《广州租售同 权》、《北京学区房多校划片》、《国家抢占人工智能制高点》等多篇千万级刷屏文章。 被全网封禁的"猫一杯"，又再次登上了热搜。 不过让粉丝失望的是，热搜没有带来什么好消息，而是猫一杯被起诉了！ 01 被封禁的网红猫一杯， 再次大难临头！ 过去一年了，网红"猫一杯"还没有从"巴黎捡到秦朗作业本"事件的余波中脱身而出。 2025年3月3日，企查查APP显示，法院公告送达上海黑芒营销策划有限公司与被告杭州瑟曼网络科技 有限公司、徐嘉艺（网红猫一杯）服务合同纠纷一案起诉状副本及开庭传票，该案件计划将于2025年 4月18日由杭州市滨江区人民法院审理。 ▲ 图 源：微博 其中，杭州瑟曼网络科技有限公司由猫一杯间接持有41.4%股权。如今的"猫一杯"不仅失去了自己会 下金蛋的社交账号，同时也陷入了无休止的法律纠纷之中。 很多人困惑，"猫一杯"怎么突然被起诉了？ "猫一杯"背后是一个复杂的网红经济产业链。一般，网红与营销策划公司通常 ...