另一方面，用技术赋能让监管长出"千里眼"。如今税务部门已实现与平台、金融机构的数据互通，主播 的直播流水、资金往来、合同凭证全留痕。深化这种"大数据稽查"模式，就能对网红收入进行全链条追 踪核算。比如通过平台后台数据比对个人账户流水，精准识别"层层嵌套空壳公司""隐匿收入""虚假申 报"等行为。 监管的初衷，终归于人本与发展。有鉴于此，税务部门可与行业协会、主流平台合作，为大量中小网红 及从业者，提供标准化、易懂的"税务健康指引"。如"打赏收入如何纳税""带货佣金如何申报"，引导从 业者轻松掌握并自愿遵守"安全守则"，推动整个行业的财务阳光化。 依法纳税是每个公民的法定责任。作为数字经济的最大受益者之一，网红群体更应恪守这一责任，积极 履行公众人物的社会责任。不要因贪图非法利益逾越法律红线，以免侵蚀行业赖以生存的公信力，最终 让自己失去赖以生存发展的土壤。 国家税务总局近日通报，2025年前11个月，税务部门共查处1818名包括明星网红在内的"双高"人员，查 补税款高达15.23亿元，巨额数字深深刺痛了网友的神经。 近年来，网红偷税案件密集曝光，巨大的偷税金额引发社会各界广泛关注与热议，"小影夫妇"、车评人 ...

在数字经济浪潮中，网红经济已成为消费升级的重要推手。直播带货、短视频营销等模式不仅重塑了商 业生态，更创造了大量就业机会。2024年，我国直播电商市场规模突破4.9万亿元，通过"种草-秒杀"闭 环，网红经济显著缩短了商品与消费者的距离，并带动制造业、文旅业等传统行业数字化转型。然而， 其繁荣背后隐藏的税收治理挑战不容忽视。 与传统企业不同，网红收入呈现碎片化特征。直播打赏、广告分成、商品佣金等多元渠道交织，部分资 金通过第三方支付平台流转，税务追踪难度陡增。更需警惕的是，部分MCN机构主动设计"避税方 案"，通过注册空壳公司、虚构成本等手段，将劳务报酬伪装成经营所得，甚至利用税收洼地转移收 入，形成专业化避税产业链。与此同时，平台数据和税务系统未完全打通、核定征收政策执行标准不清 晰，这些问题相互叠加，导致偷逃税风险上升。 网红偷逃税，看似是个人行为，实则对整个社会产生了深远影响。首先，它破坏了税收公平。当网红通 过违规手段获取不正当利益时，诚实纳税的个人和企业便成为不公平竞争的受害者。其次，它侵蚀了社 会信任。公众对网红光鲜形象的信任感逐渐下降，甚至可能形成不良示范，影响青少年价值观。 王志顺 国家税务总局 ...

一些网红通过个人独资企业等偷逃税款 细化税收规则适应新业态发展需要 国家税务总局近日通报，2025年前11个月，税务部门共查处1818名包括明星网红在内的"双高"人员，查 补税款高达15.23亿元。 近年来，网红偷税案件密集曝光，巨大的偷税金额引发社会各界广泛关注与热议，这不仅触碰了税收征 管的"红线"，更折射出网红经济领域的税务治理挑战。为深入剖析网红偷税现象的背后成因与行为逻 辑，记者对相关领域专家展开采访，拆解套路、剖析成因。 坐拥500万粉丝的"厦门小程"通过虚假申报网络直播带货取得的佣金收入及成立个体工商户线上销售商 品取得的经营收入，少缴个人所得税及增值税等税费，稽查部门依法作出追缴税费款、滞纳金并处罚款 共计199万元的处理处罚决定。 网红偷逃税乱象为何时有发生？ 在中国政法大学财税法研究中心主任施正文看来，网红经济作为新业态发展迅猛，但税收政策和监管存 在一定滞后性，易导致偷税漏税现象频发。 网红已成偷税高发群体 不久前，国家税务总局北京市税务局在官网发布消息，依法对车评人陈震偷税案件作出处理。 消息显示，经查，2021年至2023年，陈震通过隐匿收入、转换收入性质、进行虚假申报等方式，少缴个 ...

9月6日，郑州，情绪消费持续升温，大上海城商业体已成为以"谷子经济"为核心的泛二次元商场，"谷 子店"数量已聚集50多家，单日人流量破5万，以青少年为主的客群在随机舞蹈区参与"随舞"、在动漫游 戏周边IP商店内"吃谷"。视觉中国供图 如今，"情绪"冲出个体内心的暗河，晾晒在公共广场上，成了抢手的硬通货。 2025年，有人挤在"鸡排哥"李俊永的小摊前，想讨一句温暖的话；有人拆开79元的泡泡玛特盲盒，想买 一份不确定的快乐；有人愿意为一张蒙住的脸买单，想获得一点情感满足。 每个新闻事件都构成一个情绪反应堆，能量被精准地解读、分发、推送，转化成消费动力。 一家调研机构发布的报告《情绪消费崛起：2025年市场格局与未来走向》提到，2013年以来，中国情绪 消费相关产业年均复合增长率为12%，预计2025年中国情绪消费市场规模将突破2万亿元。 共情能把一个普通人送上网络流量的风口浪尖。江西景德镇，48岁的李俊永原本在市井守着口油锅炸鸡 排，鸡排卖6元，学生顾客优惠一元，下午4点半后，要让学生先买。炸鸡排间隙，他喜欢和客人扯几句 闲篇，然后从容地爆出一堆金句："做完你的——做你的""一切尽在掌控""鸡排免费送，袋子6块， ...

Core Viewpoint - The Chinese tax authorities have uncovered significant tax evasion among high-income individuals, including celebrities and internet influencers, with a total of 15.23 billion yuan in taxes recovered from 1,818 individuals from January to November this year, highlighting issues of tax fairness and public trust [1][6]. Group 1: Tax Evasion Cases - High-profile influencers and small online shops are frequently involved in tax evasion, with some cases revealing evasion amounts reaching millions [2][5]. - Notable cases include a popular influencer with 50 million followers who was fined over 8.29 million yuan for underreporting taxes by 16.59 million yuan [3]. - Other influencers, such as the couple "Xiaoying," faced penalties totaling 17.82 million yuan for tax violations, leading to account suspensions across multiple platforms [3][4]. Group 2: Common Evasion Tactics - Influencers often use personal accounts to receive payments, avoiding tax reporting through corporate channels, which is a widespread evasion method [7]. - Some high-income individuals register multiple shell companies to split income and lower tax rates, as seen in a case where a clothing store evaded 3.67 million yuan in taxes [8]. - Others misrepresent income types or submit false declarations to conceal actual earnings, as demonstrated by a car reviewer who reported significantly lower income than expected based on his popularity [9][10]. Group 3: Impact of Tax Evasion - Tax evasion undermines tax fairness and public resources, as it deprives the government of funds necessary for public services like education and healthcare [12]. - It disrupts market order by allowing non-compliant businesses to undercut legitimate competitors, potentially driving compliant businesses out of the market [13]. - The behavior of high-profile figures can send negative signals to the public, suggesting that tax evasion is acceptable, which could erode societal trust and encourage similar behavior among others [14]. Group 4: Consumer Precautions - Consumers can utilize platforms like Qichacha to verify the compliance and background of influencers and their associated businesses before making purchases [15]. - Key steps include checking the influencer's associated companies for compliance, assessing the legitimacy of their business operations, and monitoring any legal disputes or public sentiment regarding their products [16][19]. - This proactive approach can help consumers avoid potential pitfalls and support a healthier economic environment in the influencer industry [21].

一、【提纲】 1.近期消息面复杂多变，盘面风格纠结，跨年布局防守还是进攻？(试听部分) 2.离岸人民币兑美元汇率升至7.03，逼近7整数关口，会有哪些影响？ 3.A股大消费板块集体拉升，新零售、食品饮料、网红经济等方向会成为行情新主线吗？ 听收看不再受限！ 栏目全新升级后，将推出加长完整问答版音频及文字稿，每周六下午5点准时推送，让大家饱耳福并看文字重点，立体接收投资智慧。 紧跟栏目组动态，关注【投资传媒】-左下方【财富讲堂】-选择【程大爷论市】系列，订阅每周的及时更新吧！ 专业深刻 麻辣点评 《程大爷论市》 本期对话：主持人 梁欣 x 嘉宾 程大爷 4.12月以来，保险板块估值修复行情持续升温，中国平安股价更是创出四年新高。大金融板块估值仍具吸引力？ 以下为试听版文字整理： 跨年布局该防守还是进攻？ 主持人：近期消息面复杂多变，盘面风格纠结，跨年布局防守还是进攻？ 程大爷：年底市场消息面繁杂、资金流向多变，投资者普遍面临焦虑与纠结，但保持平常心是投资成功的关键——若投资让你寝食难安，往往难以获得理 想结果。此时更需总结过往投资、规划未来布局，结合市场特征，跨年行情布局可重点关注五大核心方向，策略上以"稳健防 ...

Group 1 - The core driver of the recent surge in the A-share consumer sector is the continuous release of supportive policy signals aimed at boosting domestic consumption [1][2] - The Ministry of Commerce and the Ministry of Finance have jointly issued a notice to implement "three new" pilot projects in 50 cities, emphasizing the importance of reform and innovation to stimulate market vitality [1][2] - The recent policy initiatives align with the central economic work conference's focus on expanding domestic demand and implementing actions to boost consumption [2] Group 2 - Analysts believe that the policy support for the consumer sector is likely to be sustained and may exceed expectations, with a focus on supply and demand policies by 2026 [4] - Specific sectors such as e-commerce integrated with AI, travel industry chains benefiting from policy stimulus, and new retail sectors advancing digital reforms are highlighted as promising investment opportunities [4][5] - The recent collective surge in the consumer sector is seen as a positive market response to the implementation of these policies, indicating a potential deep-seated change driven by policy guidance, technological advancement, and innovative business models [5]

Core Viewpoint - The consumer sector in A-shares has experienced a significant rally, driven by favorable policies and market sentiment, with over 10 stocks hitting the daily limit up on December 19 [1][2]. Policy Support - The Ministry of Commerce and the Ministry of Finance have issued a notice to implement pilot programs for new consumption formats in 50 cities, aiming to boost consumption and enhance the supply of quality goods and services [2][3]. - The central economic work conference emphasized the importance of expanding domestic demand and implementing actions to stimulate consumption, including a plan for increasing residents' income and optimizing consumption policies [4][5]. Investment Opportunities - Analysts predict that the consumer sector will see significant policy support through 2026, with potential for unexpected growth in both supply and demand [5]. - The focus on new consumption areas is expected to shift towards sustainable business models and profitability, with trends in health, practicality, and emotional consumption emerging [5][6]. - Investment opportunities are identified in sectors such as e-commerce, instant retail, travel, and health-focused food products, which are likely to benefit from ongoing policy support and economic recovery [6].

上天天基金APP搜索777注册即可领500元券包，优选基金10元起投！限量发放！先到先得！ 大消费板块，集体走强！ 今日（12月19日），A股大消费板块集体拉升，新零售、食品饮料、网红经济等方向领涨。截至券商中国记 者发稿时，大消费板块涨停的个股超过10只。 从消息面来看，近期，大消费板块迎来密集政策利好。有券商指出，2026年，消费在供给端和需求端的政策 空间存在超预期可能。 大消费板块上演涨停潮 12月19日，A股三大指数集体上涨，个股涨多跌少。 大消费板块掀起涨停潮，东百集团、浙江美大、上海九 百、天创时尚、中央商场、庄园牧场等10多只相关股票涨停。 其中，东百集团近11个交易日已收获7个涨停 板。 据商务部网站12月18日下午消息，近日，商务部办公厅、财政部办公厅印发《关于做好消费新业态新模式新 场景试点有关工作的通知》，在北京等50个城市开展消费新业态新模式新场景试点（简称"三新"试点）。12 月17日，商务部会同财政部召开"三新"试点工作部署推进会，贯彻落实党的二十届四中全会和中央经济工作 会议精神，推动地方扎实推进试点工作。 会议指出，开展"三新"试点工作是落实《提振消费专项行动方案》、扩大优质 ...

Core Viewpoint - The consumer sector in A-shares is experiencing a significant rally, driven by favorable policies and market sentiment, with over 10 stocks hitting the daily limit up on December 19 [1][2]. Policy Support - The Ministry of Commerce and the Ministry of Finance have initiated a pilot program for new consumption formats in 50 cities, aiming to stimulate consumption and enhance the supply of quality goods and services [2][3]. - The central economic work conference emphasized the importance of expanding domestic demand and implementing actions to boost consumption, indicating a strong policy support for the consumer sector through 2026 [4]. Investment Trends - Analysts predict that the new consumption sector will gain attention, with a focus on sustainable business models and profitability as key investment criteria [5]. - The consumer market is expected to benefit from policy support and economic recovery, with specific sectors like e-commerce, service consumption, and new retail being highlighted as potential investment opportunities [6]. Future Outlook - The consumer sector is projected to evolve towards health-oriented products, practical consumption, and emotional spending, with a focus on smart and overseas consumption [5]. - The food and beverage sector is identified as a core investment theme for 2025, with a long-term outlook extending into 2026, particularly in the area of health-focused food products [6].