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长城汽车携手清华大学美术学院 解码东方美学与工业设计新范式
Bei Jing Ri Bao Ke Hu Duan· 2025-06-05 01:19
Core Viewpoint - The collaboration between Great Wall Motors and Tsinghua University explores the integration of Eastern aesthetics into automotive design, highlighting the innovative value of Chinese design in the global automotive industry transformation [1][3]. Group 1: Eastern Aesthetics in Design - Professor Lu Xiaobo emphasizes that the essence of Eastern aesthetics is "internal and external cultivation, harmony between man and nature," with "grandeur" as a concrete expression of this philosophy [3]. - The design language of the Great Wall Motors' Weipai Gaoshan model incorporates elements like the front face resembling "flowing waterfalls," a waistline that flows like energy, and tail lights that evoke the poetry of "lush forests and bamboo," achieving a balance between strong lines and negative space [3][5]. Group 2: Emotional Needs and User Experience - As the automotive industry is influenced by new energy and AI technologies, user emotional needs are increasingly important. The "eaves sheltering from rain" design concept illustrates how details like dynamic ambient lighting and voice assistant tone convey "unobtrusive care" [5]. - Future automotive design should transcend functional needs to create a "new human-vehicle ecosystem," as highlighted by Professor Zhang Lei [5]. Group 3: Technological Integration - The Weipai Gaoshan model utilizes Coffee OS 3.2 to enable four-zone voice interaction, multi-screen linkage, and AR-HUD technology, evolving the cockpit into a "third living space" [6]. - Great Wall Motors aims to transform the relationship between humans and vehicles from a tool-based approach to a symbiotic partnership through AI architecture, focusing on spatial reconstruction, interaction enhancement, and value reshaping [6]. Group 4: Family-Oriented Design - The "spatial equity" concept proposed by designer Xu Lingfeng features a long shared rail design in the second and third rows, creating an MPV-sized cabin for a "mobile meeting room" experience [8]. - The flexible seating system caters to the spatial needs of multi-child families while ensuring comfort for the elderly, moving beyond mere parameter competition to provide emotionally resonant travel solutions for family users [8].