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传统商业模式陷增长困局 办公家具企业探路“共享生态”
Zhong Guo Jing Ying Bao· 2025-08-03 08:47
Core Insights - The office furniture industry in China is facing challenges due to macroeconomic fluctuations, evolving consumer demands, and technological innovations, leading to a projected market size of 267.7 billion yuan in 2024 with a growth rate dropping below 5% [1][2] - The traditional "production-sales" model is becoming increasingly ineffective, highlighting a systemic mismatch between supply and demand, particularly in Guangdong, where the urgency for industry transformation is pronounced [1][2] - The shift from a product-centric to a service-oriented business model is essential, as clients now require comprehensive support throughout the entire process from design to maintenance [2][3] Company Strategy - Saint-O's new Greater Bay Area Experience Center spans approximately 3,000 square meters and aims to provide a multi-functional space that includes product design displays, office space solutions, and integrated services [3][4] - The center is designed as a "shared platform" for partners, offering five free benefits to industry collaborators, including free use of exhibition space and support for design and manufacturing [3][5] - The establishment of the Experience Center is part of Saint-O's strategy to enhance its global presence while providing localized services, reflecting its commitment to "brand globalization and local service" [5][6] Market Positioning - Saint-O has been actively serving major clients in Shenzhen, including Tencent and DJI, and has established a strong presence in Guangdong, with a significant number of benchmark cases in the region [5][6] - The company is expanding its global footprint with new facilities in Mexico and ongoing developments in its South China headquarters, emphasizing its strategic focus on collaboration and ecosystem building [6]