恒林股份（603661.SH）1月9日在投资者互动平台表示，公司持续推动全球化战略布局，与IKEA、 NITORI、SHAW、Living Style、Office Depot、Staples、Home Depot、Walmart、Target等国际行业知名 客户群体建立了长期稳定的合作关系，并打造多维度线上营销网络，着力提升渠道覆盖率和市场占有 率。 每经AI快讯，有投资者在投资者互动平台提问：公司主要商品出口美国等海外市场，公司产品人体工 学椅等办公家具是否供货给英伟达、苹果等科技大厂？ （文章来源：每日经济新闻） ...

主笔人 庄子标，从事家具行业管理和研究工作近三十年，曾出版汇编《中国办公力量》及《中国办公时刻》等，现担任 广州市家具俱乐部理事长、办公联传媒集团董事长；同时担任广州市越秀区政协常委、海珠区工商联执委、南华 西街道商会会长等社会职务。 站在2025年的岁末回望，中国办公家具行业刚刚走过了一段极其不平凡的历程。如果将时间的指针拨回十年前，那时 的行业景象与今日截然不同。彼时，市场高歌猛进，订单纷至沓来，整个行业仿佛都沉浸在一种"大干快上"的亢奋之 中。 然而，时过境迁。经历了"口罩三年"的洗礼与随后经济下行周期的磨砺，曾经那些的喧嚣已然退去。当下的行业，正 处于一个痛苦的"去泡沫化"阶段。作为一名在这个行业摸爬滚打了近三十年的老兵，笔者深感有必要透过现象看本 质，与行业同仁们探讨一个命题：在变局之下，办公家具企业究竟该如何生存？ 一、狂热的代价： 我们大多只是"中小企业" 为什么会出现上述的盲目扩张？我认为，核心原因在于很多企业主迷失了自我，丧失了对自身实力的清醒认知。 被"面子工程"压垮的实体 回首过去十几年，国内办公家具行业曾一度陷入一种"怪圈"。 那时候，不少企业似乎患上了"土地厂房饥渴症"。为了买地、盖 ...

Core Insights - Cross-border e-commerce is becoming a new engine for foreign trade development in Xiangyang, with 161 registered enterprises and over 1,400 active stores [1][3] - The city is implementing a strategy of "external introduction and internal cultivation" to enhance local service capabilities and support businesses [1][4] Group 1: Market Development - Xiangyang has attracted major platforms like Alibaba International, Dunhuang.com, eBay, and AliExpress to enhance local service capabilities [1][4] - Key manufacturing enterprises such as Tenglong Automotive and Yirong Technology have established their own international independent sites, transitioning from relying on third-party platforms to building their own channels [3][4] Group 2: Infrastructure and Support - The city is developing a "dual-platform" system that includes an online comprehensive service platform and offline industrial parks [4] - Nine cross-border e-commerce industrial parks have been established, with two being provincial-level demonstration parks [4] Group 3: Consumer Engagement - The "Laisigou" cross-border e-commerce shopping platform has launched offline experience stores in key commercial areas, enhancing consumer shopping experiences through a new retail model [4][5] - The platform has over 200 international brands and more than 100,000 members, with a 40% increase in user repurchase rates [5] Group 4: Logistics and Export - From January to November, the international logistics channel in Xiangyang shipped 5,187 boxes, a 59.9% increase year-on-year, with local goods accounting for 87% [5] - Local companies are successfully exporting products like office furniture to the U.S. and tea concentrates to Southeast Asia [5]

Core Insights - The total procurement scale for furniture in China for 2024 is projected to be 18.436 billion, with the education system accounting for 5.686 billion, government agencies for 2.337 billion, and the medical system for 1.585 billion [1] - The "2025 (15th) Furniture Tender Procurement Evaluation Promotion Activity" aims to standardize furniture procurement practices and promote integrity within the industry [1] - The evaluation of furniture suppliers is based on seven key dimensions, including project bidding success, R&D investment, brand competitiveness, digital transformation, sustainability, organizational management, and market expansion [3] Government Procurement Furniture Rankings - The "Top Ten Leading Brands in Government Procurement Office Furniture 2025" includes companies such as Saint-Ao Technology Co., Ltd. and Shenzhen Changjiang Furniture Co., Ltd. [4] - The "Top Ten Brands in Government Procurement Office Furniture 2025" features companies like Saint-Ao Technology Co., Ltd. and Dongguan Zhaosheng Furniture Industry Co., Ltd. [5] Characteristics of Government Procurement - Government procurement of office furniture involves diverse needs and varying technical standards, making it essential for suppliers to clarify specific requirements [5] - The evaluation criteria for procurement are often abstract, leading to potential uncertainties in product quality [5] - The procurement process emphasizes fairness and transparency, adhering to principles of public service and resource conservation [5] Customized Services for Suppliers - Eight personalized service options are available for furniture suppliers, including certification services, inclusion in procurement directories, and promotional opportunities through media [6][7] - The initiative also includes training sessions for suppliers to enhance their bidding capabilities and networking opportunities with industry leaders [7] Background of the Procurement Platform - The China Procurement and Bidding Network was established in 2000 to support the implementation of the Tendering and Bidding Law and to regulate the public procurement market [8] - The platform has a significant influence in the domestic bidding and procurement sector, with over 18 million registered members and an annual data release exceeding 40 million entries [8]

Core Insights - The furniture procurement scale in China is projected to reach 18.436 billion yuan in 2024, showing a slight decline from 2023 but still maintaining a high procurement level [1] - The "2025 (15th) Furniture Tender Procurement Evaluation and Recommendation Activity" was organized to standardize the furniture procurement order and promote industry development [1][3] - The evaluation considered seven dimensions, including project bidding quantity, R&D investment, brand competitiveness, digital transformation, sustainability, organizational management, and market expansion [3] Group 1: Evaluation Results - The "2025 Top Ten Quality Trustworthy Enterprises in the Furniture Industry" list includes companies such as Beijing Jinyu Tiantan Furniture Co., Ltd. and Guangzhou Yimei Medical Furniture Technology Co., Ltd. [3][4] - The "2025 Top Ten Integrity Bidding Enterprises" list features Guangdong Huasheng Furniture Group Co., Ltd. and Zhuhai Lizhi Yanghang Office Furniture Co., Ltd. [4] - The "2025 Top Ten Recommended Brands for Furniture Tender Procurement" includes Guangdong Kejin Furniture Group Co., Ltd. and Chengdu Huihong Technology Group [4] Group 2: Customized Services - Eight personalized service menus were introduced for furniture bidding suppliers, including comprehensive strength certification and inclusion in the procurement directory [5][6] - Services also include media promotion through news interviews and 3D (VR) showroom filming to enhance supplier visibility [6] - Training sessions and regional procurement resource exchange meetings are planned to support suppliers in navigating the bidding process [6] Group 3: Industry Background - China Procurement and Bidding Network was established in 2000 to support the implementation of the Tendering and Bidding Law and to regulate public procurement [7][8] - The platform has significant influence in the domestic bidding and public procurement sector, with over 400 million visits annually and more than 10 trillion yuan in procurement data collected each year [8]

Core Viewpoint - The "2025 (15th) Furniture Bidding Procurement Evaluation Promotion Activity" aims to standardize the furniture bidding procurement order and promote healthy industry development, selecting the "Top Ten Leading Brands in Office Furniture" based on comprehensive evaluations and big data analysis [1] Group 1: Evaluation Criteria - The evaluation considers the total number of winning bids and total bid amount, which is the core indicator of furniture bidding procurement [3] - R&D investment and collaboration with academia are assessed, with companies like Haitai Olin Group holding over 1,000 patents and receiving multiple design awards [4] - Brand building and market competitiveness are evaluated, including brand differentiation and global layout, exemplified by Guangdong Huasheng Furniture Group's six major brands and ten marketing centers [4] Group 2: Digital Transformation and Sustainability - Digital transformation and supply chain management are evaluated, focusing on smart production and big data applications, as seen in Guangdong Kejin Furniture Group's collaboration with top designers [4] - Green and sustainable development practices are assessed, with companies like Zhuhai Lizhi Yanghang receiving multiple environmental certifications [4] Group 3: Market Expansion and Service Capability - Market expansion and service capabilities are evaluated, including multi-channel sales networks, as demonstrated by Shanghai Meilesen Home Technology's three major brands and their focus on customer solutions [5] - The public procurement scale for furniture in China is significant, with a projected procurement scale of 18.436 billion yuan in 2024, highlighting the importance of the office furniture category [6] Group 4: Leading Brands - Haitai Olin Group, founded in 1996, focuses on high-end markets and has won numerous awards, including being recognized as a leading brand in the office furniture industry [8] - Guangdong Huasheng Furniture Group operates six major brands and has received various industry honors, emphasizing its strong market presence [9] - Guangdong Zhongtai Furniture Group, established in 1983, is a comprehensive enterprise with a focus on quality service and has won numerous projects across various sectors [10] - Zhuhai Lizhi Yanghang, founded in 1987, is recognized for its comprehensive furniture manufacturing capabilities and has received multiple certifications [13] - Diao Furniture Group, established in 2005, emphasizes innovation and has a wide marketing network across China [15] - Beijing Dawi Furniture Group focuses on quality and customer service, with a strong emphasis on environmental standards [19] - Guangdong Kejin Furniture Group, founded in 1986, is known for its technological innovation and comprehensive marketing strategies [20]

Core Insights - The "2025 Government Procurement Office Furniture Top Ten Brands" list was established to standardize the furniture bidding procurement order and promote healthy industry development, coinciding with the 25th anniversary of the implementation of the "Bidding Law of the People's Republic of China" [1] Group 1: Evaluation Criteria - The evaluation of companies was based on six dimensions: enterprise qualifications and overall strength, product quality and technological innovation, market performance and bidding achievements, service capabilities and after-sales support, price control and policy compliance, and sustainable development and social responsibility [3][4] - Companies must demonstrate legal registration, financial stability, industry experience, and advanced production capabilities, including certifications like ISO 9001 and ISO 14001 [3] - The emphasis on product quality includes adherence to environmental standards and the use of innovative technologies, such as IoT systems and modular designs [3] Group 2: Market Context - The public procurement market in China exceeds 40 trillion yuan annually, with office furniture being a significant category; the procurement scale for 2024 is projected to reach 18.436 billion yuan [5] - The number of furniture procurement projects nationwide reached 14,142, marking a 10% increase from 2023 [5] Group 3: Featured Companies - **Saint-Ao Technology Co., Ltd.**: A leading provider of comprehensive office space solutions with a global presence in 128 countries, recognized for its innovation and social responsibility [6] - **Shenzhen Changjiang Furniture Co., Ltd.**: Established in 1986, the company has a production base of 300,000 square meters and emphasizes innovation with over 200 patents [7][8] - **Guangdong Zhongtai Furniture Group Co., Ltd.**: Founded in 1983, it operates a 600,000 square meter smart industrial park and serves various sectors, including government and healthcare [9] Group 4: Additional Notable Companies - **Dongguan Zhaosheng Furniture Industry Co., Ltd.**: Established in 1996, it focuses on environmentally friendly furniture and has received multiple awards for its innovative designs [11] - **Jiangmen Jianwei Furniture Decoration Co., Ltd.**: Founded in 1993, it integrates ergonomic design and eco-friendly materials, achieving numerous certifications [12] - **Zhongke Furniture Group Co., Ltd.**: Known for its high-quality products and commitment to innovation, it has received various industry accolades [13]

在我国每年40多万亿元的公共采购中，办公家具是一个重要的品类，2024年，我国家具的采购规模就达 184.36亿元，其中，教育系统占56.86%，政府机关23.37%，医疗系统15.85%，其它占3.92%。全国家具 采购项目数量共计14142个，比2023年增长了一成。 正值《中华人民共和国招标投标法》颁布施行25周年之际，为进一步规范家具招标采购秩序，树立诚信 标杆典范，引导行业健康持续发展，中国采购与招标网、中国名企排行网组织开展了"2025(第15届)家 具招标采购评价推介活动"。该活动历时2个多月，历经企业申报、资料提交、数据核对、综合评审等阶 段，依据家具招标投标大数据及科学合理的招标采购综合评价法，推出"2025办公家具十大领军品牌"等 6个办公家具专业子榜单。 中国采购与招标网、中国名企排行网在家具招标采购综合评价中主要从以下七个维度进行考量：一是考 量企业的中标项目总数量及中标总金额，这是家具招标采购评价中最核心的指标；二是考量企业的研发 投入和产学研结合情况；三是品牌建设与市场竞争力；四是数智化转型与供应链管理；五是绿色环保与 可持续发展；六是组织管理与文化创新；七是市场拓展与服务能力。 ...

Core Viewpoint - The "2025 (15th) Furniture Bidding Procurement Evaluation Promotion Activity" aims to standardize the furniture bidding procurement order and promote industry development, coinciding with the 25th anniversary of the implementation of the "Bidding Law of the People's Republic of China" [1] Group 1: Evaluation Criteria - The evaluation of furniture bidding procurement is based on seven dimensions: total number and amount of winning bids, R&D investment and collaboration with academia, brand building and market competitiveness, digital transformation and supply chain management, green and sustainable development, organizational management and cultural innovation, and market expansion and service capability [3] Group 2: Top Brands - The "Top Ten Office Furniture Brands of 2025" includes: - Saint-Ao Technology Co., Ltd. - Shenzhen Changjiang Furniture Co., Ltd. - Guangdong Zhongtai Furniture Group Co., Ltd. - Guangzhou Zhisheng Guanmei Furniture Co., Ltd. - Dongguan Zhaosheng Furniture Industry Co., Ltd. - Shanghai Yafeng Enterprise Development Co., Ltd. - Foshan Xinnuo Furniture Co., Ltd. - Beijing Century Jingzhou Furniture Co., Ltd. - Guangdong Oumeisi Furniture Co., Ltd. - Guangdong Kejin Furniture Group Co., Ltd. - Shanghai Yaxuan Office Furniture Co., Ltd. - Beijing Weisen Shengye Furniture Co., Ltd. - Beijing Duanrui Furniture Co., Ltd. [4] Group 3: Market Insights - In 2024, the furniture procurement scale in China is projected to reach 18.436 billion, slightly down from 2023, but still maintaining a high procurement scale. The number of national furniture procurement projects is expected to total 14,142, representing a 10% increase from 2023 [5] Group 4: Customized Services - Eight personalized customized service menus have been introduced for furniture bidding suppliers, including: - Comprehensive strength certification service for suppliers - Inclusion in the "Recommended Directory of Excellent Suppliers for Bidding Procurement (Furniture Volume)" [5][6] - News interview services to enhance brand image - 3D (VR) showroom shooting services for showcasing brands - WeChat list promotion services for supplier visibility - Training for bidding business [6] - Regional bidding resource exchange services planned for 2025 - National bidding resource connection services [6] Group 5: Company Background - China Procurement and Bidding Network was established in 2000 to support the implementation of the "Bidding Law" and regulate the public procurement market. It has significant influence in the domestic bidding and public procurement sector, with over 40 million bidding data entries published annually and more than 1.8 million registered members [7]

Core Viewpoint - Steelcase (SCS) reported quarterly earnings of $0.45 per share, exceeding the Zacks Consensus Estimate of $0.37 per share, and showing an increase from $0.39 per share a year ago, indicating a strong performance in the office furniture sector [1][2] Financial Performance - The company achieved revenues of $897.1 million for the quarter ended August 2025, surpassing the Zacks Consensus Estimate by 2.58% and up from $855.8 million year-over-year [2] - Over the last four quarters, Steelcase has consistently exceeded consensus EPS estimates [2] Stock Performance - Steelcase shares have increased approximately 42.7% since the beginning of the year, significantly outperforming the S&P 500's gain of 13.2% [3] - The stock currently holds a Zacks Rank 3 (Hold), indicating expected performance in line with the market in the near future [6] Earnings Outlook - The current consensus EPS estimate for the upcoming quarter is $0.26 on revenues of $814.95 million, and for the current fiscal year, it is $1.05 on revenues of $3.27 billion [7] - The trend of earnings estimate revisions is mixed ahead of the earnings release, which could influence future stock movements [6] Industry Context - The Business - Office Products industry is currently ranked in the top 7% of over 250 Zacks industries, suggesting a favorable outlook for companies within this sector [8]