Core Viewpoint - Longfor Group recently released its mid-year performance announcement for 2025 and held an online performance communication meeting, highlighting the competitive landscape in the construction agency industry and the challenges posed by irrational pricing strategies [2] Group 1: Industry Insights - The construction agency fee rates have seen a decline, with fees between 1% and 2% accounting for 42.7% of the market, indicating increased competition as more companies enter the sector [2] - Longfor's Chairman and CEO, Chen Xuping, noted that some companies are engaging in irrational bidding for projects, which Longfor has chosen not to participate in, emphasizing the importance of value creation over low pricing [2] Group 2: Company Performance - Longfor's construction agency division, Longfor Longzhizao, was established in 2022 and began external operations in 2023, aiming to leverage Longfor's operational capabilities, digitalization, and brand reputation to create value for clients [2] - As of now, Longzhizao has undertaken nearly 80 projects, with a contract signing amount exceeding 8 billion in the first half of the year, and a high success rate in project execution [2]