在此次峰会上，由千丁数科主编的《不动产数智化转型白皮书》（以下简称"白皮书"）正式发布。据千 丁数科COO魏振华介绍，白皮书针对当前行业面临的转型难题，企业数字化能力建设以及数智化应 用，未来技术迭代方向等行业关心问题，给出了可借鉴使用的落地方案。 编辑 杨娟娟 据了解，龙湖集团从2014年开始数智化的探索、实践，至今已超过十年，累计投入超百亿资金用于产品 研发。经过长时间的探索实践，龙湖集团也逐渐形成了一套值得行业参考借鉴的方法论并通过千丁数科 对外输出。 新京报贝壳财经讯（记者徐倩）"数智化不是选择题，而是必答题。房企不进行数智化转型，就可能被 时代优化掉。"9月19日，龙湖集团副总裁及龙湖龙智造CEO顾修铭在北京清华大学召开的不动产数智化 转型白皮书发布暨产业发展峰会上如是表示。 目前，千丁数科已拥有超千人规模的产研团队，融合AI、BIM、IoT、数字孪生等前沿技术，覆盖了住 宅、商业、园区、康养等多个场景，形成了覆盖多行业的整体解决方案，助力"人工智能+"行动。 随着我国房地产行业从"粗放"走向"精细"，数智化转型迫在眉睫。过去两年，数智化在不动产行业呈燎 原之势快速铺开。以龙湖龙智造为例，顾修铭介绍 ...

Core Viewpoint - The real estate industry is transitioning from an era focused on scale, land reserves, and leverage to one that prioritizes operating cash flow, future profitability, and the growth potential of new businesses [2][3]. Group 1: Industry Trends - The trend of significant losses continues in the real estate sector, indicating a challenging bottoming process [3]. - The performance of Longfor Group's mid-year report showcases a different model, achieving positive profitability and over 2 billion yuan in net operating cash flow [3][4]. - The shift from traditional developers to service-oriented firms is highlighted, emphasizing the importance of technology and efficiency in enhancing property value [3][8]. Group 2: Longfor's Business Model - Longfor's transformation to a capability-driven model integrates over 30 years of development experience and digital technology, positioning itself as a light-asset service brand [4][8]. - The new business model, Longfor Longzhizao, offers a comprehensive "one-stop urban construction solution" covering the entire lifecycle of projects [4][6]. - The revenue from Longfor Longzhizao reached 700 million yuan in the first half of 2025, with a year-on-year growth rate of 65% [6]. Group 3: Client and Project Success - Longfor Longzhizao secured 62 new construction projects in the first half of 2025, maintaining its position in the industry's top tier [6]. - The client base has shifted, with 63.3% of new projects coming from central state-owned enterprises and government entities, reflecting trust in Longfor's brand and delivery capabilities [6][9]. - Successful case studies, such as the Chengdu Xijingtai project, demonstrate Longfor's ability to resolve complex issues and deliver value to stakeholders [7][9]. Group 4: Technological Empowerment - The integration of AI and digital technologies is central to Longfor Longzhizao's operations, enhancing efficiency and precision in project execution [8][9]. - Technologies like BIM and VR have significantly reduced design time and improved project outcomes, showcasing the potential for value reconstruction in the real estate sector [8][9]. - Longfor's approach illustrates that real estate companies can extend their capabilities beyond traditional development boundaries into broader urban service areas [9][11]. Group 5: Future Outlook - Longfor's mid-year report indicates that as inventory decreases, the impact of real estate development on the group will lessen, while operational and service businesses will drive profit growth [11]. - The transition to a new era in real estate emphasizes the need for product strength, service capability, technological advancement, and comprehensive operational skills [11].

Core Viewpoint - Longfor Group recently released its mid-year performance announcement for 2025 and held an online performance communication meeting, highlighting the competitive landscape in the construction agency industry and the challenges posed by irrational pricing strategies [2] Group 1: Industry Insights - The construction agency fee rates have seen a decline, with fees between 1% and 2% accounting for 42.7% of the market, indicating increased competition as more companies enter the sector [2] - Longfor's Chairman and CEO, Chen Xuping, noted that some companies are engaging in irrational bidding for projects, which Longfor has chosen not to participate in, emphasizing the importance of value creation over low pricing [2] Group 2: Company Performance - Longfor's construction agency division, Longfor Longzhizao, was established in 2022 and began external operations in 2023, aiming to leverage Longfor's operational capabilities, digitalization, and brand reputation to create value for clients [2] - As of now, Longzhizao has undertaken nearly 80 projects, with a contract signing amount exceeding 8 billion in the first half of the year, and a high success rate in project execution [2]

Core Viewpoint - The recent policy relaxation on housing purchase restrictions in cities like Beijing and Shanghai is deemed necessary, with a positive outlook on the resilience of the Chinese real estate market in the medium to long term, driven by policy stimulus and market recovery [1] Group 1: Financial Performance - In the first half of 2025, the company achieved a real estate development contract sales amount of 35.01 billion yuan, with revenue increasing by 25.4% to 58.75 billion yuan, and a profit attributable to shareholders of 3.22 billion yuan, maintaining positive profitability [1] - The operating and service business revenue reached a historical high of 13.27 billion yuan, accounting for 22.6% of total revenue, providing stable contributions to income, profit, and cash flow [2] - The commercial investment and asset management segments generated a rental income of 7.01 billion yuan, with a year-on-year growth of 2.5%, while the property management and smart construction services contributed 6.26 billion yuan, showing slight growth [2] Group 2: Debt Management - The company has successfully repaid a total of 14.5 billion yuan in bond principal and interest this year, with no bonds maturing in the current year, indicating a strong debt repayment capability [3] - As of June 30, 2025, the total borrowing was 169.8 billion yuan, a decrease of 6.53 billion yuan from the previous year, with cash on hand amounting to 44.67 billion yuan and a net debt ratio of 51.2% [3] - The company plans to reduce its debt significantly after this peak repayment year, with expectations to only repay about 20 billion yuan in 2026, aiming to stabilize debt around 100 billion yuan in the future [4]

Core Viewpoint - Longfor Group has successfully transitioned from a traditional developer to a high-quality development model, focusing on stable cash flow and operational efficiency, which enhances its resilience against market fluctuations [3][4]. Financial Performance - In the first half of 2025, Longfor Group reported a revenue of 58.75 billion yuan, a year-on-year increase of 25%, with development business revenue at 45.48 billion yuan and operational business revenue at 13.27 billion yuan, up 1.3% [1]. - The core net profit after rights was approximately 1.38 billion yuan, with operational business gross margin at 77.7% and service business gross margin around 30% [1][3]. Business Model Transition - Longfor's operational and service businesses have become significant contributors to revenue, with operational income accounting for 22.6% of total revenue in the first half of 2025, up from less than 10% in 2022 [3]. - The company has invested over 100 billion yuan in cultivating its commercial investment and operational businesses, leading to a balanced business structure [3][4]. Debt Management - Longfor has reduced its interest-bearing debt by 6.53 billion yuan in the first half of 2025, bringing the total to 169.8 billion yuan, with a target to further reduce debt by approximately 20 billion yuan by the end of the year [7]. - The average financing cost is 3.58% with an average loan term of 10.95 years, both at historical lows [7]. Land Acquisition Strategy - In the first half of 2025, Longfor achieved a contract sales amount of 35.01 billion yuan, with 90% of sales concentrated in first- and second-tier cities [8][9]. - The company remains cautious in land acquisition, prioritizing financial safety and maintaining a land reserve of 28.4 million square meters, with unsold value exceeding 200 billion yuan [10]. Future Outlook - Longfor plans to open approximately 10 new shopping malls in 2026 and 2027, continuing to expand its operational footprint [5]. - The management expresses optimism about the long-term development of the real estate market, particularly in core urban areas where demand for quality housing remains strong [10].

Core Viewpoint - Longfor Group reported a revenue of 58.75 billion yuan for the first half of 2025, marking a 25% year-on-year increase, with a strong performance in real estate development and stable growth in operational services [2][3]. Real Estate Development - The real estate development segment generated revenue of 45.48 billion yuan, reflecting a 34.7% year-on-year growth, although the gross profit margin was impacted by lower sales prices [3]. - The total sales for the first half reached 35.01 billion yuan, with a collection rate exceeding 100%, and approximately 90% of sales came from first- and second-tier cities [3]. Delivery and Market Outlook - Longfor delivered around 40,000 housing units across 36 cities, achieving a customer satisfaction rate exceeding 90% [4]. - The company remains optimistic about the core first- and second-tier city markets, despite recent downward pressures in the housing market [4]. Investment Strategy - Longfor continues to focus on acquiring quality land in core cities, having secured four prime land parcels with a total building area of 249,000 square meters and a projected value exceeding 5 billion yuan [4]. - As of June 30, the total land bank stood at 28.4 million square meters, with over 70% located in first- and second-tier cities [4]. Operational and Service Business Growth - The operational and service business generated 13.27 billion yuan in revenue, a 1.3% increase year-on-year, contributing 22.6% to total revenue [7]. - The commercial investment segment reported a rental income of 7.01 billion yuan, up 2.5% year-on-year, with a high occupancy rate of 97% [8]. Debt Management - Longfor aims to reduce its debt by over 30 billion yuan this year, with a target to lower total debt to around 140 billion yuan by year-end [10][11]. - The company has successfully repaid 10 billion yuan of overseas loans ahead of schedule and plans to continue optimizing its debt structure [11].

Core Insights - Longfor Group Holdings Limited reported a revenue of RMB 58.75 billion for the first half of 2025, representing a year-on-year increase of 25.4% [1] - The real estate development segment generated revenue of RMB 45.48 billion, up 34.7% year-on-year, while operational and service segments contributed RMB 13.27 billion, growing by 1.3% [1][2] - The company achieved a core profit of RMB 1.38 billion after excluding fair value changes [1] Revenue Breakdown - Real estate development revenue reached RMB 45.48 billion with a total property delivery area of 3.527 million square meters [1] - Operational business revenue was RMB 70.1 billion, marking a 2.5% increase, while service business revenue was RMB 62.6 billion, showing a slight increase [2][3] - The combined revenue from operational and service segments accounted for 22.6% of total revenue [1][2] Land Acquisition and Development - In the first half of 2025, Longfor Group acquired four land parcels in key cities, adding a total land reserve of 249,000 square meters [2] - The total land reserve as of June 30, 2025, stands at 28.4 million square meters, with an equity area of 21.13 million square meters [2] Financial Performance - The company reported a total borrowing of RMB 169.8 billion, a decrease of RMB 6.53 billion from the previous year [3] - Cash on hand was RMB 44.67 billion, with a net debt ratio of 51.2% and a cash-to-short-term debt ratio of 1.74 times [3] - The asset-liability ratio, excluding pre-receipts, was 56.1%, maintaining a healthy financial position within the "three red lines" framework [3]

Core Viewpoint - The real estate industry is transitioning from a focus on quantity to a focus on quality, technology, and service as it navigates through challenging times [1][2][17]. Policy Changes and Market Dynamics - The end of the purchase restrictions marks the most relaxed environment for the real estate sector in 20 years, signaling the conclusion of a real estate bull market [2]. - The term "bottoming out" has become common in government assessments of the real estate market, indicating a shift in focus towards stabilizing the industry [3][4]. - The government is implementing policies to ensure project delivery and financial security while exploring new development models to help companies recover from losses [4][5]. Liquidity and Delivery Challenges - The lack of liquidity in the real estate market poses significant risks, as it discourages consumer purchases and hampers cash recovery for companies [7][8]. - The period from 2021 to 2024 is critical for delivery pressures, with 2024 potentially being the last major delivery year for the industry [10]. - The government has introduced measures to stimulate liquidity, including policies focused on timely delivery, financial safety, and ensuring quality housing [9][12]. Shift in Housing Demand - There is a notable shift in housing demand from mere availability to quality, with the urban residential unit ratio reaching 1.07 in 2023, indicating a transition from "having a home" to "having a good home" [15]. - The emphasis on "good housing" is expected to intensify by 2025, prompting leading real estate companies to enhance their focus on safety, comfort, and sustainability [15]. New Development Models - The concept of a "new development model" has gained traction, with government reports emphasizing the need for affordable housing and a coordinated mechanism involving people, housing, land, and finance [20][21]. - Real estate companies are encouraged to diversify their business models beyond traditional home sales, exploring areas such as rental housing, property management, and real estate agency services [22]. Financial Resilience and Business Diversification - Many companies are beginning to adopt long-term strategies and light asset operations, supported by government policies [24]. - For instance, Longfor Group has successfully integrated development, operation, and service sectors, becoming one of the few profitable companies in 2024 [26]. - Longfor's operational and service segments generated significant revenue, contributing to overall financial stability [27][32]. Future Growth and Market Potential - The expansion of the middle class in first- and second-tier cities is expected to drive demand for high-quality shopping centers and premium rental apartments [35]. - The shift towards service-oriented operations in commercial real estate is being supported by government initiatives to revitalize existing assets [37]. - The strategy of "space as a service" is being embraced by companies like Longfor, which has diversified its business portfolio to include commercial investment and asset management [40]. Conclusion - As the industry transitions from capital-driven growth to capability-driven growth, companies must leverage policy benefits to enhance service quality and operational efficiency, positioning themselves for success in a competitive landscape [40].