Core Viewpoint - The article discusses the potential acquisition of the beverage brand "Dai Yao" by foreign investors, highlighting its unique market positioning and pricing strategy in the non-alcoholic beverage sector, particularly in the context of barbecue dining experiences [2][4]. Group 1: Market Positioning - "Dai Yao" is positioned as a non-alcoholic alternative to beer, appealing to consumers who enjoy barbecue but are mindful of health concerns [10][12]. - The brand leverages its pricing strategy, often selling at a premium in restaurants, which consumers accept due to the higher perceived value of beverages in dining settings [11][13][15]. - The product's design mimics beer bottles, enhancing its appeal and encouraging repeat purchases among consumers [17][18]. Group 2: Product Composition - The beverage is crafted using a combination of sugars and artificial sweeteners, creating a unique taste profile that balances sweetness without being overly cloying [20][21]. - The ingredient list includes water, sugar, orange juice, and honey, which adds a layer of complexity and perceived quality to the product [30][38]. - The use of multiple sweeteners allows for cost-effective production while maintaining a desirable flavor, making it competitive in the market [26][45]. Group 3: Consumer Behavior - The target market for "Dai Yao" includes consumers at barbecue stalls and small restaurants, where the demand for refreshing beverages is high due to the heavy, salty food typically served [50][51]. - The beverage's refreshing qualities are enhanced by its carbonation and the inclusion of fruit juices, which appeal to consumers looking for a cooling drink [52][56]. - The brand's marketing strategy effectively creates a sense of community and shared experience among consumers, further driving its popularity [56][60].