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2025年代际友好家居趋势报告
Sou Hu Cai Jing· 2025-06-22 06:16
在中国快速进入深度老龄化社会的背景下,"家"的定义正在被重新诠释。宜家中国联合第一财经·未来预想图发布的《2025年代际友好家居趋势报告》,通 过对上海、重庆、哈尔滨13个家庭的深度家访及1101份问卷调研,揭示了银发族群的真实生活图景与家居需求——未来的家,需要容纳每一代人的生活习 惯,更要接住代际之间的情感牵挂。 今天分享的是:2025年代际友好家居趋势报告 报告共计:35页 2025代际友好家居趋势:当银发族的家不再只是"适老化" 银发族画像:从"被动养老"到"主动生活" 中国65岁及以上人口已达2.2亿,占全球老年人口的1/4。这个庞大群体并非"铁板一块",而是呈现出鲜明的年龄分层特征:50-64岁的"准老人"仍处于职业生 涯晚期,热衷文娱消费与抗衰老管理;65-74岁的低龄老人刚退休,将短途旅行与老年大学纳入生活日常;75-89岁的高龄老人更依赖医疗保健服务;90岁以 上的长寿老人则侧重精神陪伴。 值得关注的是,"活力老人"正打破传统衰老叙事。他们中有人退休后重返职场,有人在迪士尼乐园打卡,还有人成为刀郎演唱会的购票主力。数据显示,55 岁以上人群中,超六成每年至少旅游一次,60后、70后在刀郎上海 ...
宜家IKEA:2025年代际友好家居趋势报告
Sou Hu Cai Jing· 2025-06-17 01:17
Group 1 - The report focuses on the aging population in China, specifically the needs and living conditions of the elderly, aiming to create "intergenerational-friendly" living spaces [1][2][3] - The elderly population aged 65 and above in China has reached 220 million, accounting for over a quarter of the global elderly population, with varying needs across different age groups [2][20] - The rise of the "silver economy" indicates an increase in the consumption capacity of the elderly, with a per capita national income of $10,408 in 2020, and a significant portion of this demographic engaging in travel and leisure activities [2][25] Group 2 - Shanghai has established a "9073" elderly care model, where 90% of elderly individuals live at home, 7% receive community care, and 3% reside in institutions, creating a 15-minute service circle for elderly care [3][29] - The report highlights the need for home modifications to accommodate the elderly, focusing on safety and emotional needs, with common areas for improvement being bathrooms and kitchens [3][34] Group 3 - The report identifies a gap in understanding between elderly individuals and their children regarding home needs, with many elderly concealing their true requirements [4][5] - Future home designs should balance safety, practicality, and emotional connections, with over 80% of respondents aware of "elderly-friendly" modifications, yet only 9% have taken action [5][6] Group 4 - The report emphasizes the importance of intergenerational communication, urging children to recognize unspoken needs of their elderly parents, such as social interaction and dignity [5][6] - The ideal home should accommodate all generations and foster emotional connections, making it a warm haven for different age groups [5][11]