过去，社会对老年人旅游的印象离不开"贪便宜"三个字。但新 一代退休人群正用他们的选择打破这一刻板印象。 作者： 郑淯心 封图：图虫创意 国庆假期，悬空寺台阶上人挤人。兰姐举起手机，让前面几个年龄相仿的姐妹向镜头挥手，她把视频发到朋友圈，配上文字："姐妹们说下次要去西 藏！" 这个国庆假期，兰姐的微信朋友圈几乎每天都在更新。悬空寺的视频下面，儿子回复："注意安全。"她却发了个调皮的表情："放心，这比在家带劲多 了。" 像兰姐这样活跃在旅途中的银发族正迅速增多。 携程数据显示，2024年银发人群出游订单比2023年增长超22%，显著高于大盘。其中，61—65岁成为 增速最高的群体，同比增速达58%。他们不再满足于"看看就行"，更偏向高星级酒店和飞机出行，展现出旺盛的消费力。 政策也在为这场"银发旅行热"添柴加火。今年，民政部等19部门联合印发《关于支持老年人社会参与 推动实现老有所为的指导意见》，明确提出提升 旅游服务设施适老化水平，鼓励开发旅居养老、家庭同游等产品。 随着我国进入中度老龄化社会，60岁以上人口已达3.1亿，银发旅游正成为文旅消费市场一片新的蓝海。不少景区都在进行适老化改造。 携程、众信 旅游等平 ...

随着我国进入中度老龄化社会，60岁以上人口已达3.1亿，银发旅游正成为文旅消费市场一片新的蓝海。不少景区都在进行适老化改造。携程、众 信旅游等平台，也为银发族开发着新的旅游产品。 （原标题：银发旅行热：消费升级、适老化与新蓝海） 国庆假期，悬空寺台阶上人挤人。兰姐举起手机，让前面几个年龄相仿的姐妹向镜头挥手，她把视频发到朋友圈，配上文字："姐妹们说下次要去 西藏！" 这个国庆假期，兰姐的微信朋友圈几乎每天都在更新。悬空寺的视频下面，儿子回复："注意安全。"她却发了个调皮的表情："放心，这比在家带 劲多了。" 像兰姐这样活跃在旅途中的银发族正迅速增多。携程数据显示，2024年银发人群出游订单比2023年增长超22%，显著高于大盘。其中，61—65岁 成为增速最高的群体，同比增速达58%。他们不再满足于"看看就行"，更偏向高星级酒店和飞机出行，展现出旺盛的消费力。 政策也在为这场"银发旅行热"添柴加火。今年，民政部等19部门联合印发《关于支持老年人社会参与 推动实现老有所为的指导意见》，明确提出 提升旅游服务设施适老化水平，鼓励开发旅居养老、家庭同游等产品。 不再追求低价 过去，社会对老年人旅游的印象离不开"贪便 ...

□胡立彪 前不久，市场监管总局（国家标准委）批准发布《适老家具 设计指南》（以下简称《指南》）国家标 准（将于2026年2月1日正式实施）。该标准立足老年人的实际需求与生理心理特点，从适老家具的外观 材料、智能化、功能配置等维度提出细化设计要求，旨在提升家具产品与老年人需求的适配度，提高老 年人的生活品质。 出台适老家具相关标准，与我国加速进入老龄化社会的时代背景直接相关。数据显示，截至2024年底， 全国60周岁及以上老年人口达3.1亿人，占总人口的22.0%。与老年人口规模不断扩大相伴，该群体对居 住环境的安全性、便利性、舒适性的要求也日益提高。一些家具企业抓住这一市场契机，推出大量满足 老年人需求的家具产品，推动适老家具市场快速火起来。天眼查数据显示，目前我国与适老家具相关的 企业约4.5万家，其中今年新增超7200家相关企业，相比去年同期增长18.6%。从成立时间看，七成以上 的企业成立于5年内。 标准发布如同播下了种子，但要收获适老化家具产业硕果，还需要政策、市场、社会观念等多方土壤的 共同滋养。政策层面，可在标准基础上推出认证激励制度，对超越基本标准、体现人文关怀的产品给予 支持；市场层面，家居卖 ...

随着老年人口规模持续扩大，适老化产品的市场需求也随之增长。在居家场景中，作为提升老年人生活质量的重要载体，适老化家具设计与发展备受消费者 关注。 北京市老龄协会发布的《2024年北京市老龄事业发展报告》显示，截至2024年，北京市60岁及以上常住人口514.0万人，占总人口的23.5%，比2023年增加 19.2万人。预计"十六五"初期将进入重度老龄化社会，本世纪中叶老年人口达到峰值，总数或将超1000万人。 北京金隅天坛家具股份有限公司家居技术研究院副院长张树胜在由北京商报社主办、以"银发经济新格局全域康养生态圈"为主题的2025智慧康养前沿论坛上 表示，适老化家具并非要重新设计，满足老年人安全、舒适、便捷、可持续及多功能需求即可，还能适配全年龄段。"40后""50后"老人习惯节省，不愿丢弃 旧家具，通过适配性改造原有家具，就能达到适老效果。 a . ... 1280 事实上，虽然适老市场潜力巨大，但目前市场需求认知率仍相对较低，真正完成适老化改造的家庭占比约5%，家居行业适老化发展任重道远。从市场反馈 来看，设计适老化产品不能局限于传统思维，需结合流行趋势，兼顾颜值与安全舒适，同时还需进行市场教育，让更多 ...

Core Insights - The article discusses the profound and rapid aging of the population in China, highlighting the complexities and internal diversities within the elderly demographic, which is often overlooked by society and market research [4][10][18]. Group 1: Demographic Changes - The median age in developed economies has increased from 30 to 43 years over the past 50 years, with projections indicating it will reach 47 years by 2075. Emerging economies have seen a rise from 19 to 30 years [5]. - Global life expectancy has risen from 62 to 75 years in the last 50 years, with developed economies seeing an increase from 72 to 82 years [8]. - By the end of 2024, China's population aged 60 and above is expected to reach 310 million, accounting for 22% of the total population, marking the country’s entry into a deeply aging society [10]. Group 2: Aging Process and Definitions - Aging is a natural biological process experienced by nearly all animals, characterized by various physiological changes [12]. - The definition of "elderly" has evolved over time, with the World Health Organization defining elderly individuals as those aged 60 and above, while in developed countries, the age is often set at 65 [14]. Group 3: Internal Diversity of the Elderly Population - The elderly population in China is marked by significant internal diversity, with varying experiences and backgrounds leading to different consumption behaviors and needs [16][18]. - Historical events, such as the Great Chinese Famine and the Cultural Revolution, have created distinct generational experiences that influence the current elderly population's values and consumption patterns [20][21]. Group 4: Economic Disparities - There is a stark disparity in income among retirees in China, with pensions for civil servants being 28 times higher than those for rural residents [24]. - The elderly population's wealth is substantial, with the total wealth of individuals aged 60 and above in China reaching 78.4 trillion yuan, averaging 264,000 yuan per person [25]. Group 5: Consumption Patterns - The elderly consumer market is complex and multifaceted, with a significant portion of the population exhibiting low consumption levels despite the overall market potential [28][69]. - Many elderly individuals prioritize essential spending and exhibit high price sensitivity, often focusing on tangible benefits rather than abstract services [60][63]. Group 6: Digital Engagement - Approximately 52% of elderly individuals in China are internet users, indicating a significant digital divide where many remain disconnected from online resources [71]. - The COVID-19 pandemic has accelerated digital engagement among the elderly, with many being forced to learn to use smartphones for essential services [78]. Group 7: Market Opportunities - The elderly market presents a vast opportunity for businesses, but it requires a nuanced understanding of the diverse needs and preferences within this demographic [28][69]. - Companies must focus on tailored services and products that address the specific challenges faced by different segments of the elderly population, rather than adopting a one-size-fits-all approach [69].

当前，"AI助老公益计划"已上线"AI助老智能体"，整合知识科普、健康养生、情感陪伴等十大类内容，涵盖60岁以上老年人关注的超1000条常见问题。它不 仅是信息检索助手，也是得力的反诈助手，能基于大模型的多模态能力解析图片内容，识别诈骗海报、甄别垃圾短信，同时也是老年人的智能情感陪伴助 手。在百度搜索"AI助老智能体"或打开小度智能健康屏，每个老人都能享受到"AI助老智能体"所带来的便利。 中国老龄事业发展基金会理事长于建伟说："中国老龄事业发展基金会自成立以来，始终坚信科技是老龄事业发展的助推器、加速器。如今，AI时代到来， 让我们在老龄事业发展上看到了更多的可能。基于百度文心大模型的技术能力，我们为广大老年群体探索了'AI助老公益计划'系列活动，共同助力解决银发 群体信息检索和数字鸿沟的问题。" 转自：新华财经 新华财经北京9月12日电（记者闫鹏）近日，在WAVE SUMMIT 2025深度学习开发者大会上，百度首席技术官、深度学习技术及应用国家工程研究中心主任 王海峰与中国老龄事业发展基金会理事长于建伟共同宣布"AI助老公益计划"正式启动，通过落地智能体、AI应用、AI公益志愿活动等项目，希望帮助银发 ...

细节之处显真情，专业服务解难题。考虑到客户行动不便，小郭全程耐心倾听客户需求，细致讲解业务 流程。针对残疾客户对智能设备操作的潜在困难，他采用"手把手指导+纸质单据辅助"模式，逐笔确认 转账信息，并协助客户在纸质凭证上签字确认，确保每一步操作清晰无误。业务办结后，小郭又贴心地 帮助客户整理资料，并主动联系家人共同将客户安全推送至回家车辆，让客户及家属感动不已。"真的 太感谢小郭了！从进门到离开，每一步都有人照顾，这种贴心服务让我们心里特别温暖。"客户家属感 慨道。小郭则表示："残疾客户更需要耐心与关怀，这是我们的责任，也是农行'农情暖域'服务驿站的 初心。" 践行责任，书写养老金融新篇章。农行济南历下科技城支行未来将持续深化"适老化服务示范网点"建 设，通过智能化改造与人性化服务双轮驱动，推出更多个性化金融产品，让"老有所养、弱有所扶"的服 务承诺落地生根。支行全员将继续用实际行动传递农行温度，为社会民生保障贡献金融力量。 近日，农行济南历下科技城员工小郭以细致入微的服务，帮助一位坐轮椅的残疾客户顺利办理业务，赢 得客户及家属的高度赞誉，成为支行践行"适老化、无障碍"服务理念的生动缩影。 主动关怀，无障碍服务 ...

Core Viewpoint - The traditional massage equipment industry in Fuan is evolving through innovation, aiming to explore new market opportunities and enhance product offerings to meet diverse consumer needs [1][4]. Industry Overview - Fuan has 253 massage equipment production and supporting enterprises, with 38 of them being large-scale companies. The total industry chain output value is projected to reach approximately 22 billion yuan in 2024, with large-scale enterprises contributing 1.699 billion yuan [1]. - The industry has established a complete supply chain from raw material procurement to product sales, with 80% of raw materials sourced locally. Products are exported to over 50 countries and regions, including Europe, Australia, South America, the Middle East, and Southeast Asia [4][7]. Company Innovations - Fujian Glory Health Technology Co., Ltd. is focusing on customized products for the U.S. market, enhancing precision and comfort compared to traditional massage devices. The company produces over 50 types of products, with an annual output of 300,000 massage chairs, aiming for a revenue of 277 million yuan in 2024 [2][4]. - The company is shifting from product-oriented to customer-oriented strategies, responding to market diversity and targeting the mid-to-high-end market [2]. Market Trends - The rise of the silver economy and increasing health consumption demands are driving some manufacturers to develop "age-friendly" products, including traditional Chinese medicine smart health equipment and rehabilitation aids [2][4]. - The industry is witnessing a significant focus on developing products with health and wellness features, particularly for the elderly population, which is seen as a new economic opportunity [4][7]. Technological Advancements - Fuan's massage equipment industry has over 2,200 effective patents, covering key technologies such as smart sensing, human-computer interaction, and health data analysis, enabling a comprehensive system from technology research to market application [7]. - The local government is promoting the transformation of the massage equipment industry towards high-end, intelligent, and standardized development through the establishment of industrial parks and supportive policies [7].

Core Insights - The silver economy in China is projected to reach 30 trillion yuan by 2035, with increasing demand for age-friendly and health-oriented home appliances, expanding the industry consumption space [1] - Major home appliance brands such as Konka, Hisense, TCL, and Skyworth are accelerating their entry into the age-friendly appliance sector, creating a diversified competitive landscape [1] - The market currently faces a contradiction: traditional products are severely homogenized, while there is a significant supply gap in the age-friendly segment, presenting opportunities for companies [1] Group 1 - Haier has achieved full coverage of age-friendly living scenarios and is actively promoting scene renovations, collaborating with bathroom companies to launch products like assistive toilets and temperature-controlled showers [2] - Hisense has introduced a "silver mode" television equipped with medical-grade eye protection technology and has partnered with top hospitals to develop a health management platform [2] - Changhong has developed the "Lejia" smart elderly care system, enabling interconnectivity among home appliances, medical devices, and security systems [2] Group 2 - Despite some age-friendly products entering the market, the overall industry is still in its infancy, with many companies only implementing basic modifications like large buttons and handrails, leading to severe product homogenization [3] - There is a significant disparity in consumer preferences across different regions, with economically underdeveloped areas focusing on safety features, while first-tier cities seek advanced configurations like smart health monitoring [3] - The industry calls for "true intelligence" and "true age-friendliness," emphasizing the need for a comprehensive solution that addresses the entire demand-technology-scenario chain [3]

Group 1 - The global toy market is projected to grow from $183 billion in 2023 to over $326 billion by 2032, with increasing demand from middle-aged and elderly consumers [2][4][10] - The concept of "healthcare toys" has emerged, targeting the elderly demographic, combining entertainment and rehabilitation functions [5][10] - Engaging in cognitive activities, such as playing with toys, can significantly reduce the risk of dementia and Alzheimer's disease among the elderly [6][9] Group 2 - The elderly toy market in China is still in its early development stage, but there is a high demand for toys that cater to the physical and psychological needs of older adults [10] - Key elements for developing suitable elderly toys include stimulating interest, encouraging social interaction, and promoting physical and cognitive health [10] - The design of elderly toys often lacks innovation, with many products being oversized versions of regular toys, leading to dissatisfaction among older consumers [11][12] Group 3 - Japan has been proactive in developing toys for the elderly, with companies creating specialized products and a comprehensive industry around cognitive and social engagement [16][17] - The PARO robot, designed for companionship, has gained popularity among the elderly in Japan, highlighting the importance of addressing the emotional needs of older adults [17][18] - Social interaction through games and community activities is essential for enhancing the quality of life for the elderly, emphasizing that companionship is the best form of play [18]