Core Viewpoint - The China Consumer Brand Industry Innovation Competition aims to leverage artificial intelligence to drive innovation in the consumer goods industry, focusing on product innovation, technological breakthroughs, and new consumption scenarios [3][6]. Group 1: Competition Overview - The competition is organized by the China Electronic Information Industry Development Institute in collaboration with the Shaanxi Provincial Department of Industry and Information Technology and the Xi'an High-tech Industrial Development Zone Management Committee [1]. - The competition emphasizes a full-chain results transformation mechanism that integrates demand-driven R&D, competition refinement, and market feedback to foster innovation [3]. Group 2: Focus Areas - The competition targets three main directions: product innovation, technological breakthroughs, and new consumption scenarios [3]. - Product innovation will focus on areas such as elderly-friendly design, smart home technology, functional textiles, and new cultural products, aiming to meet the demands of consumption upgrades [3]. - Technological breakthroughs will address key technologies in electric bicycle smart interaction, infant formula development, standardized food processing, and intelligent garment cutting, aiming to find replicable solutions for common industry challenges [3]. - New consumption scenarios will explore the integration of AI with consumer experiences, focusing on data-driven product design, smart perception for enhanced experiences, and digital marketing for brand promotion [3]. Group 3: Regional Development - The competition is seen as a validation of Shaanxi's efforts in implementing the "three products" strategy in the consumer goods industry, showcasing local brands like Xifeng, Meiling, and Ankang selenium-rich tea [4]. - Xi'an High-tech Zone is leveraging its innovation advantages to empower industrial upgrades through this competition, aiming to enhance its innovation ecosystem and service offerings [4]. Group 4: Implementation and Future Plans - The competition is designed to promote AI technology's practical application in the industry, driving product innovation based on consumer needs and facilitating knowledge accumulation through results transformation [5]. - The competition aims to create a dual empowerment mechanism for "famous products" and "regional economies" by connecting industrial cluster resources and establishing a long-term empowerment framework [5]. - The results of the competition are expected to be announced in the first half of 2026, with plans for project incubation, signing agreements, and sharing outcomes [6].