乡村振兴，产业兴旺是基石。全市各级工会组织精准锚定地方特色优势产业，将劳动竞赛的"赛场"直接 设在产业链的关键环节上，推动竞赛内容与产业发展需求同频共振，实现了从解决具体问题到促进全链 条升级的跃迁。 在山东绿丰生态农业有限公司的工友创业园，劳动竞赛紧紧围绕大樱桃"种、采、销、加、游"全产业链 展开。面对樱桃汁口感发酸的行业痛点，公司工会以竞赛为契机，组织酶化车间技术团队成立攻关小 组，多次赴高校请教专家，最终优化工艺，并联动市场部研发出多种符合消费潮流的复合NFC果汁，产 品上市即成爆款。"竞赛不仅是比拼，更是发现问题、集结智慧、攻关克难的平台。"绿丰农业的实践表 明，工会牵头的竞赛机制，能有效聚合一线职工、技术骨干和市场需求，将产业"难点"转化为创新"亮 点"。 这种以赛促产、以赛促创的模式在全市多点开花。岚山区是"南茶北引"的成功典范，区总工会聚焦茶产 业，连续承办国家级、省级茶叶加工职业技能竞赛，并举办种植、培育等系列赛事。在御园春等省级工 友创业园内，一场场技能比武不仅吸引了全国高手同台竞技，更通过"以赛促学、以赛促技"，为本地茶 产业培养了一批"领头雁"，直接推动了日照绿茶产业的标准化、品质化建设 ...

Core Viewpoint - The China Consumer Brand Industry Innovation Competition aims to leverage artificial intelligence to drive innovation in the consumer goods industry, focusing on product innovation, technological breakthroughs, and new consumption scenarios [3][6]. Group 1: Competition Overview - The competition is organized by the China Electronic Information Industry Development Institute in collaboration with the Shaanxi Provincial Department of Industry and Information Technology and the Xi'an High-tech Industrial Development Zone Management Committee [1]. - The competition emphasizes a full-chain results transformation mechanism that integrates demand-driven R&D, competition refinement, and market feedback to foster innovation [3]. Group 2: Focus Areas - The competition targets three main directions: product innovation, technological breakthroughs, and new consumption scenarios [3]. - Product innovation will focus on areas such as elderly-friendly design, smart home technology, functional textiles, and new cultural products, aiming to meet the demands of consumption upgrades [3]. - Technological breakthroughs will address key technologies in electric bicycle smart interaction, infant formula development, standardized food processing, and intelligent garment cutting, aiming to find replicable solutions for common industry challenges [3]. - New consumption scenarios will explore the integration of AI with consumer experiences, focusing on data-driven product design, smart perception for enhanced experiences, and digital marketing for brand promotion [3]. Group 3: Regional Development - The competition is seen as a validation of Shaanxi's efforts in implementing the "three products" strategy in the consumer goods industry, showcasing local brands like Xifeng, Meiling, and Ankang selenium-rich tea [4]. - Xi'an High-tech Zone is leveraging its innovation advantages to empower industrial upgrades through this competition, aiming to enhance its innovation ecosystem and service offerings [4]. Group 4: Implementation and Future Plans - The competition is designed to promote AI technology's practical application in the industry, driving product innovation based on consumer needs and facilitating knowledge accumulation through results transformation [5]. - The competition aims to create a dual empowerment mechanism for "famous products" and "regional economies" by connecting industrial cluster resources and establishing a long-term empowerment framework [5]. - The results of the competition are expected to be announced in the first half of 2026, with plans for project incubation, signing agreements, and sharing outcomes [6].