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虞书欣出走,Q3净利暴跌:华策的“摇钱树”倒了? | BUG
Xin Lang Cai Jing· 2025-10-28 00:30
Core Viewpoint - Huace Film & TV's recent financial report reveals significant operational concerns, including insufficient cash flow and a declining ability to generate profits from core business activities [2][4][6]. Financial Performance - In the first three quarters of 2025, Huace Film & TV reported revenue of 1.041 billion yuan, a year-on-year increase of 16.62%, and a net profit attributable to shareholders of 175 million yuan, up 5.35% [4]. - The company's performance has shown a pattern of high opening and low closing, with a notable rebound in Q1 2025 due to the success of the hit series "The National Color of Flowers," which saw revenue growth of 231.96% and net profit growth of 206.9% [4]. - However, in Q2 and Q3 of 2025, the company experienced revenue growth without profit increase, with net profit declining nearly 40% in both quarters [4][6]. - Q2 revenue was 204 million yuan (up 6.8%), with a net profit of 25 million yuan (down 38.32%), while Q3 revenue dropped to 251 million yuan (down 52.21%) with a net profit of 57.6 million yuan (down 39.38%) [4][6]. Cash Flow and Non-Recurring Gains - The company's cash flow has been a concern, with negative net cash flow from operating activities since Q1 2024, amounting to -154 million yuan in the first half of 2025, a decline of 54.78% year-on-year [6]. - By Q3 2025, the cash flow turned positive at 274 million yuan, a year-on-year increase of 137% [6]. - Non-recurring gains in Q3 amounted to 45.22 million yuan, significantly exceeding the net profit, indicating reliance on non-core income sources [6]. Talent Management and Artist Departures - The recent departure of artists such as Yu Shuxin has raised concerns about Huace Film & TV's talent management capabilities, with fans expressing dissatisfaction over resource allocation [3][8]. - The company has seen a significant reduction in signed artists, now below 20, which poses challenges to its "star-making" model that relies on strong talent [12]. - The artist management segment has grown but still lags behind the core business of TV production, with revenue from this segment reaching 79.16 million yuan in the first half of 2025, accounting for 10.02% of total revenue [11]. Industry Position and Future Outlook - Huace Film & TV's core revenue still comes from TV production and distribution, with significant contributions from drama licensing [11]. - The company is exploring new avenues such as micro-short dramas and computing power sectors, but these require substantial upfront investments and may carry asset impairment risks [6]. - Analysts have noted that the company's traditional strengths in content creation must be balanced with more flexible artist management strategies to retain top talent and adapt to market demands [14].