从田间到车间,从舌尖到指尖,"好品山东"在2025年绽放出更加多元、硬核且富有文化韵味的光彩。这不 仅是质量的代名词,更是创新、智慧与文化的集中体现。 在希望的田野上,"好品"是科技与自然的和谐乐章。开年之初,我们报道的烟台"雪苹果"便是典型。它并 非简单的"靠天吃饭",而是从品种选育、物联网精准管理到智能分选的全流程科技赋能。同样,烟台大樱 桃新品种"烟樱15、17"历经15年育种,兼具抗冻、抗裂、脆甜等多重优点,展现了农业"芯片"的力量。冠 县酥梨在沙土地中孕育175天,依托"减产增收"的生态种植理念,成就了"冰糖梨"的极致风味。微山湖小龙 虾凭借"藕虾共生"生态模式,打造出单只超50克、每斤百元的"清水大虾"。文登西洋参从8粒种子起步,到 占据全国产量近60%,其皂苷、硒含量显著优于进口参,背后是数十年的土壤改良与冻干技术突破。这些 故事共同勾勒出一幅现代高效农业的壮丽图景。 封面导读27次,75篇深度报道——这是2025年齐鲁晚报"好山东"周刊交出的成绩单。 我们循着"好人、好品、好客"的清晰主线,深入城市乡村、工厂田野,用文字和影像,为读者全景式呈现了 一个真实、立体、充满活力的山东。这份年终答卷, ...

巨变之下，平台与公司都需要寻找"更确定性的增长"直面挑战，穿越周期。沧海横流，方显英雄本色。今年，娱乐独角兽将继续推进"年度盘 点"和"年度专访"，从短剧、长剧集、综艺、音乐等多维度盘点年度行业事件和标杆公司，试图记录和追寻行业的发展趋势和变化脉络。我们 将在"年度盘点"系列文章中，分享一系列产业观察。 本文为"年度盘点"专刊第三篇。2025年的长剧市场，超头消失、平台剧王登场，市场水位下行已无可回避，内容、演员、制作公司洗牌更加激 烈，我们也试图在今年的作品中找到一些"确定性"答案。 《藏海传》是优酷剧王，是云合、猫眼、灯塔等全网播放量冠军；《许我耀眼》是腾讯视频剧王，云合集均TOP1，在小红书、抖音上断层登顶；《生万 物》是爱奇艺剧王，多平台日峰值年冠/史冠；《国色芳华》是芒果剧王…… 无论这一年里长剧市场曾多少次陷入到爆款缺失、短剧上行的"焦虑"里，都在岁末转化成了一份"热闹"。"剧王之争"，正在成为当下最火热的文娱议题。 2025年的文娱行业，形势更加复杂多变。电影市场终破500亿票房大关，动画电影撑起半壁江山，女性观众成主要观影力量；剧集市场"长短相 融"趋势显著，冷热起伏，古装剧，年代剧，都市剧有 ...

Core Insights - The long drama market is expected to face a "bleak" end in 2025, with significant changes in industry dynamics anticipated due to a challenging environment [1] Group 1: Industry Trends - The traditional "Big Six" production companies are experiencing a decline in both output and market share, with Huace Film and TV significantly reducing its new releases from seven to three this year [2] - New releases from New Classics Media have also decreased, with only one major drama expected in 2025 compared to multiple successful titles last year [3] - The overall production capacity of companies like Noon Sunshine and Ningmeng Media has remained stable, but their new releases have not matched the success of previous years [5] Group 2: Emerging Players - New players in the industry are fiercely competing, with companies like Changxin Media and Jiaxing Media gaining attention through successful new releases [14][16] - Quantum Pan Entertainment and Chunyu Media's collaboration on "Cang Hai Chuan" has emerged as a leading title in the male-oriented drama category, showcasing the potential of new entrants [21] - Other emerging companies like Xixi Film and Xinglian Film have also produced new works, indicating a slight recovery in their performance compared to last year [23] Group 3: Performance Metrics - The performance of dramas has varied significantly, with some productions achieving high ratings while others struggle to gain traction, reflecting the competitive nature of the market [9][11] - The drama "Xu Wo Yao Yan" from Jinhe Media has achieved notable success, marking a significant comeback for the company after a period of fewer hits [18] - The overall sentiment in the industry suggests that even successful productions are facing challenges in achieving blockbuster status, indicating a tough market environment [30]

此外，五洲传播中心与马来西亚芒果传媒、杰骅影业等机构分别签署《中马主题微短剧共创计划》《中 马影视文化交流合作协议》，发布中马主题轻综艺节目《声声乐尔》。 本次活动由中国国务院新闻办公室、中国国家广播电视总局和马来西亚通讯部共同指导，五洲传播中 心、马来西亚Astro媒体集团和马来西亚芒果传媒联合主办。 据介绍，在国务院新闻办公室和国家广播电视总局支持指导下，《熊猫剧场》（《熊猫时间》）于2021 年正式播出，与俄罗斯、法国、南非、印度以及中亚等全球20多个国家和地区的本土主流媒体合作，累 计覆盖超过1.3亿海外受众。 《熊猫剧场》马来西亚开播暨中国主题节目展播季启动仪式12月6日在马来西亚举行，来自中马两国政 府部门、文化机构与影视艺术产业等百余名代表出席。 马来西亚通讯部副部长张念群在致辞时表示，《熊猫剧场》为马来西亚观众观看中国节目、了解中华文 化提供更多选择。希望今后有更多精品节目，进一步拓宽合作领域，以光影视听传递文化温度，携手书 写新的友谊篇章。 中国驻马来西亚公使郑学方表示，作为中方精心打造的品牌影视合作项目，《熊猫剧场》紧随大熊 猫"辰星""晓月"在马来西亚落地，这既是一份奇妙巧合，更是一个以 ...

Group 1 - The 2025 Beijing International Audio-Visual Conference gathered representatives from over 20 countries to discuss the global dissemination of Chinese audio-visual works and international collaboration in the industry [3] - The conference emphasized that only works with depth of thought, artistic charm, and cultural warmth can transcend borders and resonate with audiences [4] - The success of Chinese dramas like "My Alatai" and "The Story of Roses" in various countries highlights the growing interest in Chinese narratives and cultural themes [5][6] Group 2 - The acceptance of Chinese aesthetics in European markets is increasing, with shows like "Guose Fanghua" successfully airing on Hungarian national television [6] - The rise of micro-short dramas in Latin America is attributed to their narrative style aligning with local audience preferences, with predictions of the market size exceeding $10 billion in the next 2-3 years [7] - The shift from simple copyright transactions to collaborative IP development signifies a new phase in international audio-visual cooperation, focusing on sustainable ecosystems [8] Group 3 - Technological innovations, particularly AI, are reshaping the global audio-visual industry, enabling faster production and localization of content [9] - AI tools can significantly reduce the time required for dubbing and subtitling, allowing for broader participation from countries with limited resources [9] - The establishment of platforms utilizing blockchain technology aims to address digital copyright issues in the industry [9] Group 4 - Audio-visual media is recognized as a vital tool for cultural exchange and economic value creation, facilitating cross-cultural understanding [10]

人民网曼谷12月6日电 （记者章念生、张矜若）吉隆坡消息：12月6日，《熊猫剧场》马来西亚开播暨中国主题节目展播季启动 仪式在吉隆坡举行，马来西亚本土主流媒体、影视产业、文化艺术等各界人士及青少年代表100余人参加。 追光者（马来语）。主办方供图 活动现场，与会嘉宾共同启动中国主题节目展播季。本次展播季是首次以马来语译配节目为主的中国内容展播活动，将通过 Astro集团旗下马来语电视频道持续播出至2026年中国春节期间，计划展播电视剧《国色芳华》《小巷人家》、纪录片《与古为友》 《记住乡愁》、动画片《萌宝战警》等超过100小时的中国主题影视节目，为本地受众带来文化视听盛宴。 《山海情》海报（马来语）。主办方供图 同时，五洲传播中心与马来西亚芒果传媒、杰骅影业等机构分别签署了《中马主题微短剧共创计划》《中马影视文化交流合作 协议》，推动中马主题微短剧创作、影视基地合作等产业交流；发布中马主题轻综艺节目《声声乐尔》。 本次活动是由中国国务院新闻办公室、中国国家广播电视总局和马来西亚通讯部共同指导，五洲传播中心、马来西亚Astro媒体 集团和马来西亚芒果传媒联合主办。 马来西亚通讯部副部长张念群在致辞时表示，马来西 ...

新华社吉隆坡12月6日电 《熊猫剧场》马来西亚开播暨中国主题节目展播季启动仪式6日在马来西亚举 行，来自中马两国政府部门、文化机构与影视艺术产业等百余名代表出席。 马来西亚通讯部副部长张念群在致辞时表示，《熊猫剧场》为马来西亚观众观看中国节目、了解中华文 化提供更多选择。希望今后有更多精品节目，进一步拓宽合作领域，以光影视听传递文化温度，携手书 写新的友谊篇章。 本次活动由中国国务院新闻办公室、中国国家广播电视总局和马来西亚通讯部共同指导，五洲传播中 心、马来西亚Astro媒体集团和马来西亚芒果传媒联合主办。 据介绍，在国务院新闻办公室和国家广播电视总局支持指导下，《熊猫剧场》（《熊猫时间》）于2021 年正式播出，与俄罗斯、法国、南非、印度以及中亚等全球20多个国家和地区的本土主流媒体合作，累 计覆盖超过1.3亿海外受众。（记者王嘉伟 程一恒） 中国驻马来西亚公使郑学方表示，作为中方精心打造的品牌影视合作项目，《熊猫剧场》紧随大熊 猫"辰星""晓月"在马来西亚落地，这既是一份奇妙巧合，更是一个以影视作品促进两国人民相知相亲的 良好契机。 活动现场，与会嘉宾共同启动中国主题节目展播季。本次展播季是首次以马来语 ...

Core Insights - The production of domestic dramas in China has seen a significant focus on contemporary themes, with 66.67% of the total productions being reality-based [1] - The overall performance of the drama production companies indicates a trend of increasing revenue but declining profits, with a total revenue of 18.63 billion yuan and a net loss of 3.20 billion yuan [2][3] Production Statistics - In Q3 2025, a total of 21 domestic dramas comprising 658 episodes were produced, with 14 reality-based dramas (413 episodes) and 7 historical dramas (245 episodes) [1] - The total number of new long dramas released was 161, a decrease of 8 from the previous year, while the number of new domestic dramas increased by 7 to 73 [1] Company Performance - Huace Film & TV reported a revenue of 10.41 billion yuan, a year-on-year increase of 16.62%, with a net profit of 1.75 billion yuan, up 5.35% [2][6] - Huanrui Century's revenue reached 3.42 billion yuan, a significant increase of 123.30%, but it reported a net loss of 0.35 billion yuan, worsening by 164.94% [2][9] - Ciwen Media achieved a revenue of 1.93 billion yuan, a remarkable growth of 266.36%, but also reported a net loss of 0.27 billion yuan, transitioning from profit to loss [2][9] - Baina Qiancheng experienced the largest revenue decline, with a 73.43% drop to 1.77 billion yuan and a net loss of 0.68 billion yuan, worsening by 224.89% [3][5] - Huazhi Shumei reported a revenue of 1.10 billion yuan, a 90.81% increase, but faced a net loss of 3.66 billion yuan, which expanded by 590.84% [2][12] Specific Company Insights - Baina Qiancheng's performance was severely impacted by a reduction in broadcast dramas, with only one drama aired in the first three quarters [3][5] - Huace Film & TV had three dramas premiere, including "Our Rivers and Mountains," which achieved significant viewership ratings [6][8] - Huanrui Century's revenue growth was heavily reliant on short drama business, with only one long drama aired [9][11] - Ciwen Media's Q3 revenue was relatively flat, indicating a lack of strong performance in new releases [9][12] - Huazhi Shumei's high operating costs led to significant losses, attributed to the costs associated with film projects [12][14]

Core Viewpoint - Huace Film & TV's recent financial report reveals significant operational concerns, including insufficient cash flow and a declining ability to generate profits from core business activities [2][4][6]. Financial Performance - In the first three quarters of 2025, Huace Film & TV reported revenue of 1.041 billion yuan, a year-on-year increase of 16.62%, and a net profit attributable to shareholders of 175 million yuan, up 5.35% [4]. - The company's performance has shown a pattern of high opening and low closing, with a notable rebound in Q1 2025 due to the success of the hit series "The National Color of Flowers," which saw revenue growth of 231.96% and net profit growth of 206.9% [4]. - However, in Q2 and Q3 of 2025, the company experienced revenue growth without profit increase, with net profit declining nearly 40% in both quarters [4][6]. - Q2 revenue was 204 million yuan (up 6.8%), with a net profit of 25 million yuan (down 38.32%), while Q3 revenue dropped to 251 million yuan (down 52.21%) with a net profit of 57.6 million yuan (down 39.38%) [4][6]. Cash Flow and Non-Recurring Gains - The company's cash flow has been a concern, with negative net cash flow from operating activities since Q1 2024, amounting to -154 million yuan in the first half of 2025, a decline of 54.78% year-on-year [6]. - By Q3 2025, the cash flow turned positive at 274 million yuan, a year-on-year increase of 137% [6]. - Non-recurring gains in Q3 amounted to 45.22 million yuan, significantly exceeding the net profit, indicating reliance on non-core income sources [6]. Talent Management and Artist Departures - The recent departure of artists such as Yu Shuxin has raised concerns about Huace Film & TV's talent management capabilities, with fans expressing dissatisfaction over resource allocation [3][8]. - The company has seen a significant reduction in signed artists, now below 20, which poses challenges to its "star-making" model that relies on strong talent [12]. - The artist management segment has grown but still lags behind the core business of TV production, with revenue from this segment reaching 79.16 million yuan in the first half of 2025, accounting for 10.02% of total revenue [11]. Industry Position and Future Outlook - Huace Film & TV's core revenue still comes from TV production and distribution, with significant contributions from drama licensing [11]. - The company is exploring new avenues such as micro-short dramas and computing power sectors, but these require substantial upfront investments and may carry asset impairment risks [6]. - Analysts have noted that the company's traditional strengths in content creation must be balanced with more flexible artist management strategies to retain top talent and adapt to market demands [14].

Core Viewpoint - Huace Film and Television, a leading company known for producing popular dramas, is experiencing a significant decline in performance, with a sharp drop in revenue and net profit in the third quarter of 2025 [1][2]. Financial Performance - In Q3 2025, the company reported revenue of 250 million yuan, a year-on-year decrease of 52.21%, and a net profit of 12 million yuan, down 82.94% year-on-year [1]. - For the first three quarters of 2025, despite a 16.62% increase in overall revenue due to the success of "Guose Fanghua," the net profit still fell by 26.85% [1]. Revenue Trends - The company's revenue has been declining for several years, with figures of 2.475 billion yuan in 2022, 2.267 billion yuan in 2023, and 1.939 billion yuan in 2024 [2]. - The production and distribution revenue from television dramas in 2024 was 1.193 billion yuan, a decrease of 24.91% year-on-year [2]. Film Business Performance - The film segment has also shown volatility, with the sequel "Assassination of Novelists 2" grossing only 373 million yuan, significantly lower than the 1.035 billion yuan earned by its predecessor [4]. Strategic Shift - The company is transitioning into new areas such as short dramas, animation, and computing power, with a notable focus on the computing power sector, which began operations as an independent unit in January 2025 [5]. - By mid-2025, the computing power business generated revenue of 56 million yuan, and the company had signed contracts exceeding 1 billion yuan in this area [5]. Shareholder Activity - The controlling shareholder has been selling shares amid the company's performance fluctuations, with a total of 1.51 million yuan raised from selling 1.07% of shares between July 16 and July 29, 2025 [6]. - Following a share transfer announcement in September 2025, the company's stock price fell over 23.1%, closing at 7.52 yuan per share on October 27, down from 9.78 yuan prior to the announcement [8].