一、从"用户"到"共建者"：关系的升级 合众远景始终认为，真正推动平台长期稳健发展的，不只是技术与系统，更是对平台理念高度认同、愿 意与平台共同成长的一群人。 客户代表团的设立，正是将"重要客户""核心参与者"从传统意义上的服务对象，升级为平台生态的参与 者、沟通者与共建者。 通过授权客户代表团，合众远景希望构建一个更加高效、透明、有温度的沟通机制，让真实的需求被听 见，让理性的建议被吸收，让信任在长期互动中持续沉淀。 二、授权机制：专业、合规、有边界 客户代表团并非简单的荣誉称号，而是在清晰法律边界与合规框架下设立的官方授权协作机制。 每一位客户代表，均通过正式授权，获得合众远景认可的客户对接与业务协助身份，在合法合规前提 下，参与以下事务： 客户沟通与需求反馈 在数字经济与全球化加速演进的时代背景下，企业与用户、平台与市场之间的关系，正在从单向服务逐 步演变为深度协同、价值共建的伙伴关系。基于这一长期判断，合众远景集团正式授权成立客户代表团 （Customer Representative Council），标志着集团在客户关系治理、生态共建与长期主义发展道路上迈 出了关键一步。 三、构建信任型生态：长期 ...

Core Insights - The article discusses the evolution of the campus marketing model by掌上大学, highlighting its transition from simple product displays to a comprehensive private domain economic ecosystem [1][3][12] - The company has successfully integrated online and offline strategies to enhance brand engagement and customer acquisition in the university market [5][10] Group 1: Evolution of Campus Marketing - The journey began in 2022 with a 10 square meter tent, attracting only one brand and fewer than 50 participants, marking the start of the 1.0 era [3] - By early 2023, the introduction of a 20 square meter tent and sample experience mechanisms increased daily reach to 100-200 people, but challenges like "traffic scarcity" remained [3] - The 3.0 era commenced in September 2023 with a 50 square meter exhibition space, allowing 15 brands to participate and replacing part-time staff with full-time employees, transforming the perception from a "general store" to a "brand collection store" [3][5] Group 2: Private Domain Economic Model - The company has established a "precise reach-scenario penetration-long-term sedimentation" private domain economic loop, leveraging 80,000 student agents to enhance traditional marketing conversion rates by three times [6] - Collaborations with universities, such as the establishment of smart training bases, have provided long-term support for brand loyalty, with 60% of participating students receiving internship opportunities [6][12] Group 3: Business Value Reconstruction - The synergy between the upgraded roadshow and private domain economy has created significant commercial value, exceeding traditional models [8][10] - For instance, Costa Coffee discovered that cookies were more popular than their planned cold brew coffee during a tasting event, leading to cookies accounting for 43% of campus sales [8] - The return on investment (ROI) for campus marketing has increased to 3.2 times that of traditional methods, with over 200 roadshows planned for 2024 [10] Group 4: Industry Implications - The founder of掌上大学 emphasized that true business innovation involves a holistic leap in the ecosystem rather than isolated breakthroughs [12] - The model is redefining campus economics from mere commercial transactions to value co-creation between brands and the youth demographic [12][13] - The campus private domain ecosystem is positioned as a strategic advantage for brands aiming to capture future consumer markets, covering 40 million university students and representing a significant portion of the 960 billion youth consumption market [12][13]