Core Insights - A clear trend is emerging where investors are not only investing in a company's financials and business model but also in the leader behind it, emphasizing the importance of the founder's reputation and vision [3][4] - The creation of a founder's IP (intellectual property) is not a superficial public relations exercise but a strategic, long-term endeavor that requires careful planning and execution [4][5] Group 1: Value Anchor - The first and most crucial step in building IP is to identify a solid and unique value anchor for the founder, rooted in their genuine experiences, personality traits, and professional beliefs [4] - Founders must ensure that their IP image aligns closely with the company's core strategy and brand values, serving as a personalized expression of the company's strategy [4][5] Group 2: Narrative Construction - After identifying the value anchor, a compelling narrative system must be constructed to elevate what the founder does into why they do it, connecting their entrepreneurial journey with the company's current mission [5] - This narrative should articulate the unique value the company creates for society and outline the founder's vision for the industry's future, thereby instilling confidence in the market [5] Group 3: Effective Communication - Selecting the right platform to convey the IP to core audiences is essential, prioritizing efficient value delivery over maximum exposure [5][6] - A specialized dialogue platform focused on the capital market is more valuable than general social media, as it allows for deeper engagement and the creation of high-quality content [5][6] Group 4: Role of Media - The "Chief IPO" high-end interview program exemplifies the need for in-depth conversations that reveal the founder's business wisdom and entrepreneurial spirit, aiding companies in their market debut [6] - This program aims to help founders articulate their value narratives and present themselves as trustworthy leaders in the capital market [6]