鲜的人设，更不是一场临近IPO才匆忙上演的形象秀，而是一项需要战略规划、精准执行和长期耕耘的 系统工程。 从幕后到台前：上市公司老板如何通过专访打造IP价值 一个日益清晰的趋势是，投资者不仅在投资一家公司的财务报表和商业模式，更是在投资其背后的领导 者，那位决定企业航向、塑造企业灵魂的创始人。公司的价值越来越多地与创始人的声誉、视野和信誉 深度绑定，创始人IP不再是公关领域的选修课，而是关乎企业长期价值的必修课。这并非是创造一个光 拥有了内核与故事，下一步便是选择合适的舞台和放大器，将IP精准地传递给核心受众。对于拟上市或 已上市公司的创始人而言，追求最高效的价值触达远比追求最大化的曝光更为重要。相比泛娱乐化的社 交媒体，一个专业的、深度的、聚焦资本市场核心圈层的对话平台，其价值更为凸显。它不仅是一个发 声渠道，更是一个IP的共创和提纯。在这样的平台上，创始人的思想火花被激发，零散的观点被系统化 梳理，最终形成兼具思想深度与传播广度的优质内容。 这正是《首席IPO》高端访谈栏目的核心价值所在。一位即将或刚刚带领企业登陆资本市场的创始人， 需要的不是浮光掠影的快问快答，而是一场能够真正洞见其商业智慧与企业家精神 ...

Core Viewpoint - Fish Bubble Direct Recruitment is aggressively expanding its market presence through significant advertising investments, aiming to transition from a blue-collar job platform to a more comprehensive recruitment service that includes white-collar positions [3][11]. Company Overview - Founded in 2017 in Chengdu, Fish Bubble Direct Recruitment initially focused on providing job opportunities for blue-collar workers, particularly in the construction industry [3][4]. - The company has received substantial financial backing, including over 1.5 billion yuan in investments, with notable support from Lei Jun's Shunwei Capital [5][8]. Advertising Strategy - The company has invested over 1.5 billion yuan in advertising to promote its brand and attract more users, with campaigns launched in major cities across China [7][11]. - The advertising strategy includes leveraging the founder's personal story to create a relatable brand image, aiming to enhance brand recognition and user engagement [8][11]. Market Expansion - Fish Bubble Direct Recruitment is attempting to penetrate the white-collar job market, despite currently having a limited number of white-collar job listings on its platform [11][13]. - The company plans to acquire and integrate other recruitment platforms, such as the acquisition of Haotou Network, to bolster its presence in the white-collar recruitment sector [11]. Financial Performance - In 2022, the company's revenue and user base reportedly tripled, reaching several billion yuan in revenue, partly due to the introduction of new insurance services [5][8]. - The company claims to have surpassed 10 billion yuan in annual revenue and achieved a valuation of 4 billion yuan [8][11]. Competitive Landscape - The recruitment market is highly competitive, with established players like Zhaopin, Boss Zhipin, and others already dominating the space, making it challenging for Fish Bubble Direct Recruitment to gain traction in the white-collar segment [11][13].