Core Viewpoint - Fish Bubble Direct Recruitment is aggressively expanding its market presence through significant advertising investments, aiming to transition from a blue-collar job platform to a more comprehensive recruitment service that includes white-collar positions [3][11]. Company Overview - Founded in 2017 in Chengdu, Fish Bubble Direct Recruitment initially focused on providing job opportunities for blue-collar workers, particularly in the construction industry [3][4]. - The company has received substantial financial backing, including over 1.5 billion yuan in investments, with notable support from Lei Jun's Shunwei Capital [5][8]. Advertising Strategy - The company has invested over 1.5 billion yuan in advertising to promote its brand and attract more users, with campaigns launched in major cities across China [7][11]. - The advertising strategy includes leveraging the founder's personal story to create a relatable brand image, aiming to enhance brand recognition and user engagement [8][11]. Market Expansion - Fish Bubble Direct Recruitment is attempting to penetrate the white-collar job market, despite currently having a limited number of white-collar job listings on its platform [11][13]. - The company plans to acquire and integrate other recruitment platforms, such as the acquisition of Haotou Network, to bolster its presence in the white-collar recruitment sector [11]. Financial Performance - In 2022, the company's revenue and user base reportedly tripled, reaching several billion yuan in revenue, partly due to the introduction of new insurance services [5][8]. - The company claims to have surpassed 10 billion yuan in annual revenue and achieved a valuation of 4 billion yuan [8][11]. Competitive Landscape - The recruitment market is highly competitive, with established players like Zhaopin, Boss Zhipin, and others already dominating the space, making it challenging for Fish Bubble Direct Recruitment to gain traction in the white-collar segment [11][13].