Core Insights - A clear trend is emerging where investors are not only investing in a company's financials and business model but also in the leader behind it, emphasizing the importance of the founder's reputation and vision [3][4] - The creation of a founder's IP (intellectual property) is not a superficial public relations exercise but a strategic, long-term endeavor that requires careful planning and execution [4][5] Group 1: Value Anchor - The first and most crucial step in building IP is to identify a solid and unique value anchor for the founder, rooted in their genuine experiences, personality traits, and professional beliefs [4] - Founders must ensure that their IP image aligns closely with the company's core strategy and brand values, serving as a personalized expression of the company's strategy [4][5] Group 2: Narrative Construction - After identifying the value anchor, a compelling narrative system must be constructed to elevate what the founder does into why they do it, connecting their entrepreneurial journey with the company's current mission [5] - This narrative should articulate the unique value the company creates for society and outline the founder's vision for the industry's future, thereby instilling confidence in the market [5] Group 3: Effective Communication - Selecting the right platform to convey the IP to core audiences is essential, prioritizing efficient value delivery over maximum exposure [5][6] - A specialized dialogue platform focused on the capital market is more valuable than general social media, as it allows for deeper engagement and the creation of high-quality content [5][6] Group 4: Role of Media - The "Chief IPO" high-end interview program exemplifies the need for in-depth conversations that reveal the founder's business wisdom and entrepreneurial spirit, aiding companies in their market debut [6] - This program aims to help founders articulate their value narratives and present themselves as trustworthy leaders in the capital market [6]

Core Viewpoint - Fish Bubble Direct Recruitment is aggressively expanding its market presence through significant advertising investments, aiming to transition from a blue-collar job platform to a more comprehensive recruitment service that includes white-collar positions [3][11]. Company Overview - Founded in 2017 in Chengdu, Fish Bubble Direct Recruitment initially focused on providing job opportunities for blue-collar workers, particularly in the construction industry [3][4]. - The company has received substantial financial backing, including over 1.5 billion yuan in investments, with notable support from Lei Jun's Shunwei Capital [5][8]. Advertising Strategy - The company has invested over 1.5 billion yuan in advertising to promote its brand and attract more users, with campaigns launched in major cities across China [7][11]. - The advertising strategy includes leveraging the founder's personal story to create a relatable brand image, aiming to enhance brand recognition and user engagement [8][11]. Market Expansion - Fish Bubble Direct Recruitment is attempting to penetrate the white-collar job market, despite currently having a limited number of white-collar job listings on its platform [11][13]. - The company plans to acquire and integrate other recruitment platforms, such as the acquisition of Haotou Network, to bolster its presence in the white-collar recruitment sector [11]. Financial Performance - In 2022, the company's revenue and user base reportedly tripled, reaching several billion yuan in revenue, partly due to the introduction of new insurance services [5][8]. - The company claims to have surpassed 10 billion yuan in annual revenue and achieved a valuation of 4 billion yuan [8][11]. Competitive Landscape - The recruitment market is highly competitive, with established players like Zhaopin, Boss Zhipin, and others already dominating the space, making it challenging for Fish Bubble Direct Recruitment to gain traction in the white-collar segment [11][13].