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从星海S7读懂中国家庭购车的真实逻辑
Jing Ji Guan Cha Bao· 2025-08-07 10:21
Core Insights - The Xinghai S7 has successfully penetrated the mid-to-large electric sedan market, challenging consumer perceptions of price and value despite not being a mainstream name [2] - The pricing strategy of the Xinghai S7 starts at just over 100,000 yuan, significantly lower than competitors, which typically start at 150,000 yuan, aiming for long-term market stability rather than short-term profits [2] - The vehicle's features, such as a unique FSD suspension, 650 km range, and spacious interior, redefine the concept of "high cost-performance" in the market [3] Pricing Strategy - The Xinghai S7's pricing strategy is a long-term approach, focusing on establishing a stable presence in the lower-tier market and among pragmatic consumers [2] - The starting price of the Xinghai S7 is positioned at over 100,000 yuan, contrasting with competitors that generally exceed 150,000 yuan [2] Product Features - The vehicle boasts impressive specifications, including a turning radius of 5.45 meters, a drag coefficient of 0.191, and a wheelbase of 2915 mm, which enhance driving performance and efficiency [3] - The interior design incorporates MPV-like spaciousness, with 830 mm of rear knee room and a trunk capacity of 496 liters, catering to family needs [3] User-Centric Design - The Xinghai S7 emphasizes practical features such as a smart voice recognition system capable of 120 seconds of continuous dialogue and a high-efficiency air conditioning system designed for families with allergy-prone children [4] - Safety standards for the battery are notably high, with tests showing no smoke or fire when punctured with a 10 mm steel needle, exceeding industry averages [4] Market Positioning - The vehicle's approach is not about showcasing advanced technology but rather addressing the real needs of families, particularly in lower-tier cities [4] - The success of the Xinghai S7 lies in its ability to redefine what Chinese families require from an electric vehicle, focusing on practicality and safety rather than just technological advancements [4]