Core Viewpoint - The "Double 11" shopping festival, originally intended to benefit consumers, has seen a decline in consumer trust due to practices like "different prices for different people" and "instant price changes" [1][2]. Group 1: Pricing Strategies and Algorithms - E-commerce platforms utilize user data to implement differential pricing, categorizing consumers based on their price sensitivity, leading to "algorithmic discrimination" [2]. - Dynamic pricing systems allow for real-time price adjustments based on inventory levels and competitor pricing, resulting in frequent price fluctuations [2]. - The pricing structure during "Double 11" often involves artificially inflating prices before discounts, creating a misleading perception of savings [3][4]. Group 2: Regulatory Challenges - Regulatory bodies have identified algorithm-driven price discrimination as a key area for governance, but platforms often evade regulations by citing differences in user status [3]. - The effectiveness of regulations is hampered by the complexity of determining what constitutes price discrimination [3]. Group 3: Consumer Trust and Market Impact - The prevalence of pricing irregularities during "Double 11" undermines consumer confidence and the overall health of the consumption ecosystem [4]. - A transparent and predictable pricing environment is essential for restoring consumer trust and stimulating economic growth [4][5]. Group 4: Recommendations for Improvement - Regulatory authorities should enhance governance through real-time monitoring of price fluctuations and establish clear rules for dynamic pricing [4]. - E-commerce platforms need to disclose pricing algorithms and establish compliance management systems to ensure fair pricing practices [4]. - Companies should focus on building stable pricing systems and improving product quality to regain consumer trust [5].