Core Points - Agoda's hotel booking app displays a price of 2509 yuan per night, but the final payment shows an average of 3234 yuan per night, resulting in a price difference of nearly 29% [1][3][4] - The price discrepancy is attributed to a 15% service fee and a 10% tax, which are only disclosed in small print during the final payment stage [1][6][8] - This lack of transparency in pricing has raised concerns among consumers, especially when compared to domestic OTA platforms that display all-inclusive prices [8][10][12] Pricing Transparency Issues - Consumers have reported that Agoda's pricing structure is misleading, as the initial displayed price does not include additional fees, impacting their travel budget [2][3][8] - In contrast, domestic OTAs like Ctrip and Qunar clearly indicate that their prices include taxes and fees, making it easier for consumers to understand the total cost upfront [10][12] - Agoda's customer service indicated that the pricing display depends on the hotel or supplier's policies, which can lead to inconsistencies across different platforms [12][13] Consumer Behavior and Expectations - Chinese consumers prefer to see a comprehensive price that includes all fees from the beginning, contrasting with practices in other countries where fees are often added later [13][16] - The dynamic pricing model used by Agoda, where different prices may be shown to the same consumer across various platforms, can create confusion and mistrust [13][16] - There is a call for Agoda to align its pricing display practices with local consumer expectations to better serve the Chinese market [16]