来源：新闻联播 为推动平台经济创新和健康发展，近日，国家发展改革委、市场监管总局、国家网信办联合发布《互联 网平台价格行为规则》，自2026年4月10日起施行。 要点如下↓↓ 行为规则适用于哪些经营者？ 行为规则适用于平台经营者、平台内经营者。 平台经营者，是指提供网络经营场所、交易撮合、信息发布等平台服务的法人或者非法人组织；平台内 经营者，是指通过平台销售商品或者提供服务的经营者。 行为规则共计7章29条，规定了平台经营者、平台内经营者实施价格行为应当遵守的规范。 关于补贴促销，平台经营者应当在网站或者应用程序（APP）相应活动页面显著位置标示补贴及相关促 销活动规则，明确补贴对象、补贴方式、参与条件、起止时间等信息。 此外，行为规则明确，平台经营者应当根据商品或者服务的价格、销量、信用等以多种方式向消费者显 示商品或者服务的搜索结果。对于竞价排名的商品或者服务，应当显著标明"广告"。平台经营者开展竞 价排名或者提供排名推荐服务的，应当向参与竞价的平台内经营者告知搜索排序、推荐和竞价排名的规 则。 价格竞争 行为规则明确，价格行为是指平台经营者、平台内经营者在销售商品或者提供服务过程中与价格相关的 行为， ...

Core Viewpoint - The rapid development of platform economy in China has played a positive role in empowering the real economy, developing new productive forces, and meeting people's needs, necessitating more detailed regulatory requirements to ensure fair competition and protect the rights of operators and consumers [2] Group 1: Guiding Operators on Pricing - The draft "Internet Platform Pricing Behavior Rules" emphasizes the basic requirements for platform operators and internal operators to set prices autonomously, while regulating the pricing behavior of platform operators [3] - It specifically prohibits platform operators from imposing unreasonable restrictions on the pricing behavior of internal operators, such as limiting traffic, blocking stores, or delisting products or services [3] Group 2: Price Marking Requirements - The rules detail the requirements for clear price marking by platform operators and internal operators, specifying the norms for pricing goods and services [4] - It mandates transparency in promotional pricing, subsidies, differential pricing, dynamic pricing, and auction ranking, allowing for social supervision [4] Group 3: Regulating Price Competition - The rules provide specific standards and regulatory requirements to maintain price competition order and clarify price integrity requirements [6] - They aim to guide operators towards orderly and fair competition in pricing practices [6] Group 4: Collaborative Governance Mechanism - The rules advocate for enhanced collaboration among government departments to form a regulatory synergy and guide industry associations in promoting self-discipline [7] - They encourage platform operators to establish internal compliance management systems to foster a healthy platform ecosystem [7] - The public consultation period for the draft rules is from August 23, 2025, to September 22, 2025, inviting feedback from various stakeholders [7]