Core Viewpoint - The rapid development of platform economy in China has played a positive role in empowering the real economy, developing new productive forces, and meeting people's needs, necessitating more detailed regulatory requirements to ensure fair competition and protect the rights of operators and consumers [2] Group 1: Guiding Operators on Pricing - The draft "Internet Platform Pricing Behavior Rules" emphasizes the basic requirements for platform operators and internal operators to set prices autonomously, while regulating the pricing behavior of platform operators [3] - It specifically prohibits platform operators from imposing unreasonable restrictions on the pricing behavior of internal operators, such as limiting traffic, blocking stores, or delisting products or services [3] Group 2: Price Marking Requirements - The rules detail the requirements for clear price marking by platform operators and internal operators, specifying the norms for pricing goods and services [4] - It mandates transparency in promotional pricing, subsidies, differential pricing, dynamic pricing, and auction ranking, allowing for social supervision [4] Group 3: Regulating Price Competition - The rules provide specific standards and regulatory requirements to maintain price competition order and clarify price integrity requirements [6] - They aim to guide operators towards orderly and fair competition in pricing practices [6] Group 4: Collaborative Governance Mechanism - The rules advocate for enhanced collaboration among government departments to form a regulatory synergy and guide industry associations in promoting self-discipline [7] - They encourage platform operators to establish internal compliance management systems to foster a healthy platform ecosystem [7] - The public consultation period for the draft rules is from August 23, 2025, to September 22, 2025, inviting feedback from various stakeholders [7]