Core Viewpoint - The controversy surrounding the outdoor brand Arc'teryx, which collaborated with artist Cai Guoqiang to launch fireworks in the Himalayas, has sparked widespread public outrage, raising questions about the responsibilities of its parent company, Anta Sports [1] Group 1: Company Responsibility - Anta Sports, as the parent company of Arc'teryx, faces significant pressure to respond to the environmental damage caused by its subsidiary's actions, as public sentiment is increasingly critical [1] - The lack of a public statement from Anta is surprising, given the severity of the situation and the interconnected nature of brand reputations [1] - Anta's silence may lead to further public dissatisfaction and could ultimately harm its own brand image, as consumers expect accountability from parent companies for their subsidiaries' actions [1] Group 2: Public Reaction - Following the incident, numerous consumers have expressed their discontent on social media, with many stating they will no longer purchase Arc'teryx products [1] - The controversy has also affected Anta's social media presence, with restrictions placed on comments and interactions on its platforms, indicating a significant backlash [1] - The differing narratives presented in domestic and international communications from Arc'teryx have raised suspicions of double standards, further complicating the public's perception of the brand [1] Group 3: Environmental Concerns - The incident highlights a broader issue of corporate responsibility towards environmental protection, particularly in sensitive ecological areas [1] - The need for a comprehensive investigation into the event and accountability for all parties involved is emphasized, as mere apologies or remedial actions may not suffice to quell public anger [1] - The situation underscores the importance of respecting environmental boundaries and the potential consequences of failing to do so [1]